📌 Core Information
🔹 Job Title: Head of Marketing, ANZ (12 month fixed term)
🔹 Company: Xero
🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
🔹 Job Type: Fixed Term
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute multi-channel marketing campaigns
- Strategic planning and delivery of a cross-channel regional marketing plan
- Collaborating with regional sales and global marketing teams to grow market share
- Monitoring and reporting on campaign results
- Managing a marketing budget and leading a team of marketing professionals
ASSUMPTION: This role requires a strategic thinker with proven expertise in balancing strategic and executional requirements, motivated by measurable growth outcomes.
📋 Key Responsibilities
✅ Oversee the strategic planning and delivery of a cross-channel regional marketing plan
✅ Collaborate closely with regional sales and global marketing teams to identify new opportunities and drive integrated efforts to grow Xero’s market share
✅ Monitor and report on campaign results, ensuring alignment with brand and sales pipeline goals
✅ Lead and develop a team of marketing professionals, setting clear expectations and KPIs, and fostering a customer-first, data-driven culture
✅ Manage the overall multi-channel marketing budget to achieve targets and approved spend
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and campaign management, with a strong focus on data-driven decision making and growth outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Significant experience (5-10 years) in marketing within a high-growth environment
Required Skills:
- Proven leadership, influencing, and stakeholder management skills
- Strong analytical and data-driven decision-making capabilities
- Excellent problem-solving abilities and comfort operating in ambiguous situations
Preferred Skills:
- Experience in the accounting or fintech industry
- Fluency in multiple languages (advantageous but not required)
ASSUMPTION: While not explicitly stated, experience in the accounting or fintech industry would be beneficial for understanding Xero's products and market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role in Australia with 5-10 years of experience, the estimated salary range is AUD 180,000 - 250,000 per annum.
Benefits:
- Generous paid leave
- Mental wellbeing leave and Employee Assistance Program
- Health insurance, life insurance, and income protection
- Wellbeing and sports programs
- Employee resource groups
- 26 weeks of paid parental leave for primary caregivers
- Employee Share Plan
- Beautiful offices, flexible working, and career development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely occasionally
ASSUMPTION: The salary range is estimated based on market data for similar roles in Australia. The benefits listed are based on the information provided in the job description and Xero's website.
📌 Applicant Insights
🔍 Company Context
Industry: Xero is a leading global cloud-based accounting software company, serving over 4.2 million subscribers worldwide.
Company Size: Xero has 1,001-5,000 employees globally, with a significant presence in Australia, New Zealand, the United Kingdom, and the United States.
Founded: Xero was founded in 2006 and is headquartered in Wellington, New Zealand.
Company Description:
- Xero offers accounting software to help small businesses manage their finances, invoicing, and payroll
- The company aims to supercharge small businesses by automating routine tasks and surfacing actionable insights
- Xero has a strong focus on customer support and building a community of users
Company Specialties:
- Accounting software
- SaaS
- Banking
- Invoicing
- Design
- Business
- Billing
- Small Business
- Bookkeeping
- Software
- Platform
- Payroll
Company Website: http://www.xero.com
ASSUMPTION: Xero's focus on small businesses and growth makes it an attractive option for marketing professionals looking to make an impact in a dynamic environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the GM Growth Marketing, ANZ.
Reporting Structure: The Head of Marketing, ANZ will lead a team of marketing professionals and collaborate with regional sales and global marketing teams.
Work Arrangement: This role is primarily on-site, with the opportunity for occasional remote work.
Growth Opportunities:
- Potential to grow within the marketing team or explore other leadership roles within Xero
- Opportunity to work on high-impact projects and drive measurable growth outcomes
- Chance to develop leadership and team management skills
ASSUMPTION: Given Xero's global presence and focus on growth, there may be opportunities for international mobility or career progression within the company.
🌍 Location & Work Environment
Office Type: Xero's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
Geographic Context:
- Sydney and Melbourne are two of Australia's largest cities, offering a mix of urban and coastal living
- Both cities have vibrant business communities and are hubs for technology and innovation
- The ANZ region is a key market for Xero, with significant growth potential
Work Schedule: The role requires a standard full-time work schedule, with flexibility for occasional remote work.
ASSUMPTION: The location and work environment provide an ideal setting for a marketing professional to thrive, with access to a diverse talent pool and a dynamic business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the GM Growth Marketing, ANZ and other team members
- Final interview with the Regional Director, ANZ
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Analytical and data-driven decision-making capabilities
- Problem-solving abilities and adaptability
- Cultural fit and alignment with Xero's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your strategic planning, campaign management, and team leadership skills
- Research Xero's products, market, and competition to demonstrate your industry knowledge
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Marketing, Leadership, Stakeholder Management, Analytical Skills, Data-Driven Decision Making, Problem Solving, Campaign Management, Team Development, Budget Management, Cross-Channel Marketing, Regional Marketing Plan
ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Human
- Challenger
- Beautiful
- Customer
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
- Customer-centric
Self-Assessment Questions:
- Do you embody Xero's values, particularly 'Human' and 'Customer'?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Xero places a strong emphasis on cultural fit, with a focus on hiring candidates who align with their values and work style.
⚠️ Potential Challenges
- Managing a team remotely, with members based in Sydney and Melbourne
- Balancing strategic planning with day-to-day campaign management
- Operating in a competitive market with well-established competitors
- Adapting to the unique needs and preferences of the ANZ market
ASSUMPTION: The role presents both strategic and tactical challenges, requiring a candidate who can balance long-term planning with immediate execution.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a balance of strategic planning and executional responsibilities
- Xero's focus on small businesses differentiates it from other accounting software providers, which may target larger enterprises
- Career progression opportunities may vary depending on the company's growth and expansion plans
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its unique focus on small businesses and growth outcomes sets it apart.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive small business adoption of Xero's accounting software
- Collaborating with the global marketing team to launch a new product feature, targeting small businesses in the ANZ region
- Analyzing campaign performance data to optimize marketing spend and maximize return on investment
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving measurable growth outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader growth strategy for Xero in the ANZ region?
- What are the key priorities for the first 90 days in this role?
- How does Xero support the professional development of its marketing team members?
- What are the most significant challenges facing the ANZ marketing team, and how can this role address them?
- How does Xero measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's growth strategy, and their ability to drive meaningful impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your strategic planning, campaign management, and team leadership skills
- Research Xero's products, market, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
