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Head of Marketing, ANZ 13-14 Month Maternity Contract

CMC Markets
Full-time
On-site
Sydney, New South Wales, Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing, ANZ 13-14 Month Maternity Contract

πŸ”Ή Company: CMC Markets

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Full-time, Contract

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading a team of 21 marketing professionals
  • Driving marketing strategies for revenue growth and brand equity
  • Managing substantial marketing budgets
  • Orchestrating strategic initiatives across digital campaigns, brand building, and customer lifecycle programs
  • Championing the voice of clients throughout the business

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing large marketing budgets. The successful candidate will have a proven track record in driving revenue growth and strengthening brand equity in complex, global environments.

πŸ“‹ Key Responsibilities

βœ… Build and drive marketing strategies that deliver revenue growth and strengthen brand equity across Australian and New Zealand markets

βœ… Manage substantial marketing budgets, ensuring optimal allocation to maximize performance across digital campaigns, brand building, and customer lifecycle programs

βœ… Orchestrate strategic initiatives spanning full-funnel digital marketing, offline brand strategies, product launches, content marketing, website optimization, social media, PR, and communications

βœ… Champion the voice of clients throughout the business, influencing product design and customer experience improvements

ASSUMPTION: This role requires a broad range of marketing skills and the ability to manage multiple projects simultaneously. The successful candidate will be comfortable working in a fast-paced, data-driven environment and collaborating with international teams.

🎯 Required Qualifications

Education: Tertiary qualifications in marketing or a related field

Experience: Over 10 years of marketing experience, including at least 8 years in leadership and people management roles

Required Skills:

  • Proven experience in both B2B and B2C marketing
  • Experience managing multiple brands in complex, global environments
  • Strong data analysis skills and familiarity with MarTech solutions
  • Exceptional relationship management skills
  • Ability to work in an agile framework

Preferred Skills:

  • Experience in the financial services industry
  • Fluency in multiple languages

ASSUMPTION: The successful candidate will have a strong background in marketing leadership, with a proven track record in driving revenue growth and strengthening brand equity. They will be comfortable working in a fast-paced, data-driven environment and collaborating with international teams.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in Australia, the estimated salary range for this position is AU$180,000 - AU$220,000 per annum. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

  • Continuous learning opportunities
  • Leave benefits, including a birthday off and an annual charity day
  • Unlimited access to a benefits and wellbeing hub
  • Collaboration and team-building opportunities
  • $0 trades for staff and family trading accounts
  • Office perks, including free breakfast cereals, condiments, and coffee

Working Hours: Full-time, with a flexible work arrangement of five days in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Australia. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. CMC Markets is a global leader in CFD trading and share investing, with a focus on providing the ultimate trading experience for its clients.

Company Size: Medium (501-1,000 employees). This size allows for a collaborative work environment with opportunities for growth and development.

Founded: 1989. CMC Markets has a long history in the financial services industry and has established itself as a trusted and reliable provider of trading services.

Company Description:

  • CMC Markets offers a comprehensive range of financial instruments for trading and investing
  • The company is committed to providing transparent, competitive pricing, market insights, and dedicated customer service
  • CMC Markets has a global presence, with offices in Australia, China, Singapore, and across Europe

Company Specialties:

  • Spread betting
  • CFD trading
  • Stockbroking (Australia)
  • FX
  • Trading analysis
  • Market expertise
  • Financial services
  • Forex
  • Market analysis
  • Trading
  • Online trading
  • Indices
  • Commodities
  • MT4
  • Professional trader

Company Website: http://www.cmcmarkets.com/

ASSUMPTION: CMC Markets is a well-established company with a strong reputation in the financial services industry. The company offers a comprehensive range of financial instruments for trading and investing and is committed to providing transparent, competitive pricing, market insights, and dedicated customer service.

πŸ“Š Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals with a proven track record in leadership and people management.

Reporting Structure: The Head of Marketing reports directly to the Head of ANZ.

Work Arrangement: On-site, with a flexible work arrangement of five days in the office.

Growth Opportunities:

  • Potential to progress to a permanent role within the company
  • Opportunities to gain exposure to diverse markets and cutting-edge MarTech solutions
  • Chance to lead meaningful change in the financial services industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to progress to a permanent role within the company and gain exposure to diverse markets and cutting-edge MarTech solutions.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space.

Office Location(s): International Towers, 300 Barangaroo Ave, Tower 3, Sydney, New South Wales 2000, Australia

Geographic Context:

  • Sydney is the largest city in Australia and the capital of New South Wales
  • The city is known for its vibrant culture, beautiful beaches, and diverse food scene
  • Sydney has a humid subtropical climate, with mild winters and warm summers

Work Schedule: Full-time, with a flexible work arrangement of five days in the office

ASSUMPTION: Sydney is a vibrant, multicultural city with a strong economy and a high quality of life. The office location is modern and collaborative, with a focus on fostering a positive work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final round interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Budget management and allocation
  • Leadership and team management
  • Client focus and customer experience
  • Adaptability and cultural fit

Application Tips:

  • Highlight your experience in driving revenue growth and strengthening brand equity
  • Include specific examples of your leadership and team management skills
  • Tailor your resume and cover letter to emphasize your relevant skills and experience
  • Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Marketing leadership, B2B marketing, B2C marketing, data analysis, relationship management, digital campaigns, brand strategy, product launches, content marketing, social media, PR, communications, team management, MarTech solutions, customer experience, agile frameworks

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with a strong background in marketing leadership and a proven track record in driving revenue growth and strengthening brand equity.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Marketo
  • Salesforce
  • Adobe Creative Suite
  • Microsoft Office Suite

ASSUMPTION: The successful candidate will have experience with a range of marketing tools and technologies, including CRM software, marketing automation platforms, and analytics tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Achievement
  • Integrity
  • Respect
  • Excellence
  • Collaboration

Work Style:

  • Data-driven
  • Collaborative
  • Agile
  • Results-oriented
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a data-rich environment and stay current with the latest MarTech solutions?
  • Are you comfortable working in a fast-paced, collaborative work environment?
  • Do you have strong relationship management skills and the ability to work with diverse teams?

ASSUMPTION: CMC Markets values a data-driven, collaborative, and agile work environment. The successful candidate will be comfortable working in a fast-paced, data-driven environment and collaborating with international teams.

⚠️ Potential Challenges

  • Managing a large marketing budget and ensuring optimal allocation
  • Working in a fast-paced, data-driven environment
  • Collaborating with international teams and managing third-party media and creative agencies
  • Balancing the demands of multiple brand portfolios
  • Adapting to a new work environment and team dynamics

ASSUMPTION: This role presents a unique set of challenges, including managing a large marketing budget, working in a fast-paced, data-driven environment, and balancing the demands of multiple brand portfolios. The successful candidate will be comfortable working in a dynamic and demanding environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing leadership positions in its focus on driving revenue growth and strengthening brand equity across multiple brand portfolios
  • CMC Markets' global presence and complex, global environment set it apart from other financial services companies
  • This role offers significant growth opportunities, including the potential to progress to a permanent role within the company and gain exposure to diverse markets and cutting-edge MarTech solutions

ASSUMPTION: This role is unique in its focus on driving revenue growth and strengthening brand equity across multiple brand portfolios in a complex, global environment. The successful candidate will have a strong background in marketing leadership and a proven track record in driving revenue growth and strengthening brand equity.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy for a new product launch
  • Managing a substantial marketing budget and allocating resources to maximize performance across digital campaigns, brand building, and customer lifecycle programs
  • Collaborating with international teams to develop and execute global marketing campaigns

ASSUMPTION: The successful candidate will have experience in developing and executing comprehensive marketing strategies, managing large marketing budgets, and collaborating with international teams to develop and execute global marketing campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy?
  • What are the key priorities for this role in the first 90 days?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key challenges facing the marketing team, and how can this role help address them?
  • How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions are designed to help the candidate understand the company's approach to marketing, the priorities for the role, and the challenges facing the marketing team. They also provide an opportunity for the candidate to demonstrate their understanding of the role and their fit with the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experience
  • Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
  • Research the company and the role to demonstrate your understanding and enthusiasm
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.