📌 Core Information
🔹 Job Title: Head of Marketing ANZ
🔹 Company: Intrepid
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Melbourne HQ) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and implementing ANZ's marketing strategy to maximize brand awareness, lead generation, and sales growth
- Collaborating globally with senior stakeholders and marketing teams in North America and Europe
- Managing a diverse marketing team and delivering multi-channel campaigns
- Balancing profit and purpose to create a culture of impact, equity, and equality globally
ASSUMPTION: This role requires a strategic, experienced marketing leader with a strong commercial acumen and proven track record in managing multimillion dollar marketing budgets.
📋 Key Responsibilities
✅ Lead and implement ANZ's marketing strategy to maximize brand awareness, lead generation, and sales growth
✅ Collaborate globally with senior stakeholders and marketing teams in North America and Europe
✅ Manage a diverse marketing team and deliver multi-channel campaigns
✅ Balance profit and purpose to create a culture of impact, equity, and equality globally
✅ Publicly advocate for Intrepid and its impact goals amongst partners, press, and other key stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to effectively manage and collaborate with global teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of marketing experience, preferably for a global organization
Required Skills:
- Extensive experience across all marketing disciplines, including brand marketing, SEO, and digital
- Record of success in traditional and non-traditional marketing with measurable results
- Excellent communication and relationship skills, with proven people management and leadership skills
- Experience managing agency relationships and media buying
- Experience managing sizeable marketing budgets
- Solid negotiation and influencing skills across internal and external stakeholders
Preferred Skills:
- Experience in the travel industry
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with experience working in multicultural environments and across different time zones are highly desirable.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (based on experience and industry standards for a Head of Marketing role in Australia)
Benefits:
- Flexible and hybrid working arrangements
- Opportunities for professional development and growth
- Working for a certified B Corp with a strong focus on sustainability and responsible travel
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Intrepid operates in the travel arrangements industry, focusing on sustainable, experience-rich travel
Company Size: Intrepid has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Intrepid was founded in 1989 and has since grown into a global adventure tour operator with a network of 27 destination management companies (DMCs) and a not-for-profit foundation
Company Description:
- Intrepid offers sustainable experience-rich travel via more than 900 trips on all seven continents
- As a certified B Corp, Intrepid balances purpose and profit, focusing on responsible travel and positive impact
- Intrepid is majority-owned by its co-founders and staff, fostering a culture of employee ownership and engagement
Company Specialties:
- Sustainable Experience-Rich Travel
- Seven Continent Travel Operator
- Carbon Neutral
- Responsible Travel
- B Corporation
- Small Group Adventures
- Day Tours
- Tailor Made Travel
- Destination Management Companies
- Adventure Travel
Company Website: http://www.intrepidtravel.com
ASSUMPTION: Intrepid's focus on sustainability, responsible travel, and positive impact makes it an attractive employer for candidates passionate about these values.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Global Marketing Director
Reporting Structure: The Head of Marketing ANZ will manage a diverse marketing team and collaborate with global marketing teams in North America and Europe
Work Arrangement: This is a hybrid role, with a flexible work arrangement that combines on-site work at the Melbourne HQ with remote work
Growth Opportunities:
- Potential for career progression within Intrepid's global marketing team
- Opportunities to work on international projects and collaborate with global teams
- Professional development and training opportunities
ASSUMPTION: Given Intrepid's global presence and focus on employee growth, this role offers strong opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Intrepid's Melbourne HQ is a modern, collaborative workspace located in the heart of the city
Office Location(s): 567 Collins Street, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
- The city is known for its coffee culture, street art, and world-class dining
Work Schedule: The work schedule for this hybrid role will be discussed and agreed upon with the successful candidate
ASSUMPTION: Melbourne's vibrant culture, high quality of life, and temperate climate make it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Global Marketing Director
- In-depth interview with the Global Marketing Director and other senior stakeholders
- Final interview with the Global Marketing Director and the CEO
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and people management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Intrepid's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Intrepid's business model, values, and commitment to sustainable travel
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Marketing Strategy, Brand Awareness, Lead Generation, Sales Growth, Global Collaboration, Marketing Team Management, Multi-Channel Campaigns, Profit and Purpose Balance, Stakeholder Management, Travel Industry, Hybrid Work
ASSUMPTION: Intrepid's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- SEO tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and Intrepid's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Responsible Travel
- Community
- Quality
- Flexibility
- Fun
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and innovative
- Passionate about sustainable travel and positive impact
Self-Assessment Questions:
- How do you embody Intrepid's commitment to responsible travel in your personal and professional life?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or team dynamics?
- How do you balance the pursuit of profit with a commitment to purpose and positive impact?
ASSUMPTION: Intrepid's company culture values collaboration, adaptability, and a strong commitment to responsible travel and positive impact.
⚠️ Potential Challenges
- Managing a diverse marketing team with varying levels of experience and expertise
- Balancing global collaboration with local market needs and preferences
- Navigating the unique challenges and opportunities of the travel industry, particularly in the context of sustainability and responsible travel
- Adapting to the dynamic and unpredictable nature of the global travel market
ASSUMPTION: The successful candidate will have strong leadership, communication, and strategic thinking skills to effectively navigate these challenges and drive marketing success for Intrepid.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong balance between profit and purpose, reflecting Intrepid's commitment to responsible travel and positive impact
- This role offers the opportunity to work for a certified B Corp with a strong focus on sustainability and responsible travel, making it an attractive option for candidates passionate about these values
- As a senior leadership position, this role offers strong opportunities for career advancement and professional development within Intrepid's global marketing team
ASSUMPTION: Given Intrepid's unique focus on responsible travel and positive impact, this role offers a distinctive opportunity for marketing professionals seeking to make a meaningful difference in the travel industry.
📝 Sample Projects
- Developing and implementing a multi-channel marketing campaign to promote Intrepid's responsible travel initiatives and commitment to sustainability
- Collaborating with global marketing teams to create and execute international marketing campaigns that resonate with local markets and drive sales growth
- Managing agency relationships and media buying to optimize marketing spend and maximize ROI
ASSUMPTION: These sample projects reflect the strategic, collaborative, and results-driven nature of the Head of Marketing ANZ role at Intrepid.
❓ Key Questions to Ask During Interview
- Can you describe the global marketing team structure and how this role fits within it?
- How does Intrepid support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Intrepid measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role's structure, priorities, and the company's approach to marketing, professional development, and employee well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of Intrepid's business model, values, and commitment to sustainable travel
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Follow up with the Global Marketing Director one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
