Head of Marketing, APAC

📌 Core Information

🔹 Job Title: Head of Marketing, APAC

🔹 Company: OpenAI

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving the APAC marketing strategy
• Collaborating with cross-functional teams to align on goals
• Building and scaling integrated marketing programs
• Leading and developing a high-performing regional team
• Acting as the voice of the APAC region to influence global strategy

ASSUMPTION: This role requires a strategic, hands-on leader with deep experience across audiences and a proven track record in high-growth environments.

📋 Key Responsibilities

✅ Own and drive the APAC marketing strategy, spanning consumer, B2B, thought leadership, and partner marketing efforts.

✅ Collaborate closely with GTM and cross-functional teams to align on goals and bring cohesive regional strategies to life at the market level.

✅ Adapt and execute global priorities with local nuance, ensuring marketing programs resonate in-market and drive meaningful outcomes.

✅ Build and scale integrated marketing programs, including campaigns, influencer initiatives, and brand activations across priority APAC markets.

✅ Build and develop a high-performing regional team, fostering a culture of ownership, collaboration, and excellence.

✅ Act as the voice of the APAC region, bringing market insights and performance learnings back to global teams to help shape broader strategy.

ASSUMPTION: This role requires a strong understanding of the cultural, business, and media dynamics across key APAC markets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of progressive marketing experience, with a strong track record across consumer and B2B programs in the APAC region

Required Skills:

• Strategic marketing expertise
• Proven experience leading integrated marketing strategies across multiple audiences and channels
• Strong leadership experience, with a history of building, managing, and mentoring high-performing teams
• Exceptional cross-functional collaboration skills
• Excellent communication and stakeholder management skills
• Demonstrated success operating in fast-paced, high-growth environments with a hands-on, solutions-oriented approach
• Experience working with or managing local agencies, production vendors, and in-market partners

Preferred Skills:

• Familiarity with the AI landscape and its applications in the APAC context

ASSUMPTION: Candidates should have a deep understanding of the cultural, business, and media dynamics across key APAC markets.

💰 Compensation & Benefits

Salary Range: Salary information not provided. Based on industry standards for a Head of Marketing role in Singapore with 12+ years of experience, the estimated salary range is SGD 250,000 - 350,000 per annum.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous vacation and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, specifically focused on artificial intelligence and machine learning

Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact

Founded: 2015, with a mission to ensure that general-purpose artificial intelligence benefits all of humanity

Company Description:

• OpenAI is dedicated to creating safe AI that benefits all of humanity
• They focus on AI research and deployment, pushing the boundaries of AI capabilities
• OpenAI values diversity, equity, and inclusion, investing in initiatives to champion these principles

Company Specialties:

• Artificial Intelligence and Machine Learning

Company Website: openai.com

ASSUMPTION: OpenAI's focus on AI safety and human-centric AI development sets it apart in the tech industry.

📊 Role Analysis

Career Level: Executive/Management level, reporting directly to the Chief Marketing Officer (CMO) or a similar role

Reporting Structure: This role will oversee the APAC marketing team and collaborate with global marketing, product, comms, and partnerships teams

Work Arrangement: On-site, based in Singapore, with potential for occasional remote work

Growth Opportunities:

• Potential to shape the company's APAC marketing strategy and influence global strategy
• Opportunities to mentor and develop team members
• Possibility to grow into a more senior role within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given OpenAI's focus on internal mobility and professional development.

🌍 Location & Work Environment

Office Type: OpenAI's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Singapore

Geographic Context:

• Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment
• The city-state is known for its high quality of life, excellent infrastructure, and safety
• Singapore's strategic location in Southeast Asia provides easy access to other major markets in the region

Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends as needed

ASSUMPTION: Working in Singapore offers unique cultural experiences and opportunities for professional growth in the APAC region.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager or a panel
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Cross-functional collaboration and stakeholder management
• Cultural understanding and adaptability

Application Tips:

• Highlight relevant experience and achievements in APAC marketing, with a focus on consumer and B2B programs
• Tailor your resume and cover letter to emphasize your fit for the role and OpenAI's mission
• Prepare examples of your ability to adapt global strategies for local relevance and drive meaningful outcomes
• Be ready to discuss your understanding of the AI landscape and its applications in the APAC context

ATS Keywords: APAC marketing, consumer marketing, B2B marketing, strategic marketing, team building, cross-functional collaboration, integrated marketing strategies, cultural understanding, stakeholder management, campaign management, influencer initiatives, brand activations, market insights, high-growth environments, leadership, local agency management, communication

ASSUMPTION: OpenAI's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary depending on OpenAI's specific tech stack and the candidate's prior experience.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Human-centric AI development
• Diversity, equity, and inclusion

Work Style:

• Collaborative and cross-functional
• Hands-on and solutions-oriented
• Adaptable and culturally sensitive

Self-Assessment Questions:

• How do you ensure that marketing strategies align with OpenAI's mission to create safe AI that benefits all of humanity?
• Can you provide an example of a time when you adapted a global marketing strategy for local relevance in the APAC region?
• How do you foster a culture of ownership, collaboration, and excellence within your team?

ASSUMPTION: OpenAI values candidates who align with their mission, embrace a collaborative work style, and demonstrate a commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

• Managing a remote team across multiple APAC markets with varying cultural dynamics
• Balancing global priorities with local relevance in marketing strategies
• Operating in a fast-paced, high-growth environment with frequent changes and tight deadlines
• Adapting to OpenAI's unique company culture and mission-driven approach

ASSUMPTION: These challenges can be overcome by a strong, adaptable leader with a deep understanding of the APAC region and experience in high-growth environments.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of AI and its applications in the APAC context
• OpenAI's focus on AI safety and human-centric AI development sets this role apart from similar positions in other organizations
• Career progression in this role may involve moving into a more senior global marketing position within OpenAI

ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other companies.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new AI product in the APAC market
• Building and managing a team of local marketing specialists across multiple APAC markets
• Adapting global marketing strategies for local relevance in the APAC region, ensuring cultural sensitivity and resonance

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and culturally sensitive nature of the role.

❓ Key Questions to Ask During Interview

• How does OpenAI ensure that its AI technologies are developed and deployed responsibly and ethically?
• Can you describe the team structure and dynamics within the APAC marketing team and how this role fits into the organization?
• How does OpenAI support the professional growth and development of its employees, particularly in leadership roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does OpenAI foster a culture of diversity, equity, and inclusion, both internally and in its AI development processes?

ASSUMPTION: These questions help candidates better understand OpenAI's mission, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: OpenAI Careers
• Tailor your resume and cover letter to highlight your relevant experience and alignment with OpenAI's mission and values
• Prepare examples of your ability to adapt global strategies for local relevance and drive meaningful outcomes in the APAC region
• Follow up with the OpenAI Talent Acquisition team two weeks after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.