Head of Marketing at Shef

📌 Core Information

🔹 Job Title: Head of Marketing at Shef

🔹 Company: M13

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies across all disciplines
• Driving customer acquisition, lifecycle, positioning, and brand
• Building and leading a high-performing marketing team
• Collaborating cross-functionally with Product and Operations to scale marketing efforts
• Optimizing marketing budget and setting financial KPIs

ASSUMPTION: This role requires a strategic thinker with a hands-on approach, capable of balancing brand and performance marketing while driving sustainable revenue growth.

📋 Key Responsibilities

✅ Lead and develop a high-performing marketing team, managing two direct reports

✅ Collaborate closely with Product and Operations to drive growth

✅ Own and optimize the marketing budget, setting financial KPIs

✅ Refine Shef’s positioning to balance differentiation and clarity in a crowded market

✅ Oversee an integrated marketing calendar that ties messaging across all channels and touchpoints in the funnel

✅ Ensure the lifecycle strategy to convert leads into subscribers and retain customers is aligned with the overall growth strategy

✅ Support the lifecycle marketing team in optimizing SMS, email, and in-app messaging

✅ Develop segmentation strategies that personalize communication and maximize LTV across both subscription and marketplace customers

✅ Oversee and refine the multi-channel acquisition strategy (paid, organic, referral, partnerships)

✅ Work closely with the performance marketing team to balance prospecting and retargeting strategies

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution, requiring strong organizational skills and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of acquisition, retention, and lifecycle marketing success in businesses with 7-30 day conversion windows

Required Skills:

• Proven experience leading marketing at a service-based subscription business
• Deep understanding of full-funnel marketing and ability to partner closely with product teams to improve conversion
• Strong data-driven mindset with experience developing attribution models and media mix strategies
• Hands-on experience balancing brand and performance marketing
• Ability to operate as a player-coach—leading strategy while also executing and iterating quickly
• Experience overseeing $2-5M marketing budgets and scaling $10M+

Preferred Skills:

• Experience working in marketplaces, food, or shared economy platforms
• Fluency in Spanish (or other languages relevant to Shef's customer base)

ASSUMPTION: The ideal candidate will have a strong background in subscription-based marketing, with a proven track record of driving growth and retention. Experience in the food or shared economy sectors is a plus.

💰 Compensation & Benefits

Salary Range: $225,000 - $275,000 per year (based on the provided salary range)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours

Working Hours: Full-time, on-site position with flexible work hours

ASSUMPTION: The salary range provided is based on industry standards for a Head of Marketing role with 5-10 years of experience in New York. Benefits are typical for a company of M13's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 11-50 employees

Founded: 2016

Company Description:

• M13 is an early-stage venture capital firm investing in visionary founders building disruptive software businesses
• Based in LA, NYC, and SF, with a full-stack approach that brings a deep bench of full-time operators to help founders outperform and build category-defining companies
• Portfolio includes over 200 direct investments, with 25 exits to date, including seven companies seeded and five in the Series A that went on to achieve unicorn status

Company Specialties:

• Early-stage (seed and Series A) venture capital
• Full-stack support for founders
• Disruptive software businesses

Company Website: http://m13.co

ASSUMPTION: M13 is a well-established venture capital firm with a strong track record of investing in successful startups. Their focus on early-stage companies and full-stack support sets them apart in the industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: Reports directly to the CEO, with two direct reports

Work Arrangement: Full-time, on-site position with flexible work hours

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunity to shape the marketing strategy and team as the company scales
• Exposure to a wide range of industries and startups through M13's portfolio

ASSUMPTION: This role offers significant growth potential, both within M13 and through opportunities to work with and learn from the firm's portfolio companies.

🌍 Location & Work Environment

Office Type: On-site, with flexible work hours

Office Location(s): 1920 Olympic Blvd, Santa Monica, California 90404, US; 568 Broadway, Suite #405, New York, NY 10012, US

Geographic Context:

• New York City offers a diverse and vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
• The office locations are in convenient areas with easy access to public transportation
• New York's competitive job market and cost of living may impact compensation expectations

Work Schedule: Full-time, with flexible work hours

ASSUMPTION: The on-site work arrangement allows for better collaboration and team building, while the flexible work hours provide a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other team members
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with M13's values

Application Tips:

• Highlight your experience in subscription-based marketing and driving growth and retention
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies
• Research M13's portfolio companies and be prepared to discuss how your skills and experiences align with their needs

ATS Keywords: Marketing strategy, customer acquisition, lifecycle marketing, brand positioning, team leadership, data analysis, performance marketing, budget management, segmentation strategies, integrated marketing, media mix optimization, attribution models, subscription models, growth strategy

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit. Preparation should include researching M13's portfolio and developing a strong case study or project presentation.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used will depend on M13's current tech stack and the candidate's expertise and preferences.

👔 Cultural Fit Considerations

Company Values:

• Brighter together: Collaborate and build something greater than the sum of its parts
• Visionary: Seek out and invest in bold ideas and people
• Full-stack: Bring deep operational expertise to support founders

Work Style:

• Collaborative: Work closely with team members and founders to drive growth
• Data-driven: Use data and analytics to inform decision-making and strategy
• Adaptable: Embrace change and pivot as needed to achieve success

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working closely with team members and founders?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Can you adapt to change and pivot as needed to achieve success in a fast-paced environment?

ASSUMPTION: M13 values a collaborative, data-driven, and adaptable work style, with a focus on supporting founders and driving growth.

⚠️ Potential Challenges

• Managing a small marketing team and balancing strategic planning with hands-on execution
• Working with a diverse portfolio of startups, each with its own unique marketing needs and challenges
• Navigating the competitive New York job market and cost of living
• Balancing the need for growth with the need to maintain a strong brand and customer experience

ASSUMPTION: The role presents unique challenges and opportunities, requiring a strong leader who can balance strategic planning with hands-on execution and adapt to the diverse needs of M13's portfolio companies.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on subscription-based marketing and driving growth and retention
• M13's portfolio includes a wide range of industries and startups, offering a unique opportunity to work with and learn from a diverse range of companies
• This role offers significant growth potential, both within M13 and through opportunities to work with and learn from the firm's portfolio companies

ASSUMPTION: This role is unique in its focus on subscription-based marketing and the opportunity to work with and learn from a diverse range of startups. It offers significant growth potential and the chance to make a real impact on M13's portfolio companies.

📝 Sample Projects

• Developing and executing a marketing strategy for a new subscription-based food delivery service
• Optimizing customer acquisition and retention for an existing subscription-based meal kit service
• Launching a new marketing campaign for a subscription-based fitness platform, targeting busy parents

ASSUMPTION: These sample projects illustrate the diverse range of marketing challenges and opportunities that the Head of Marketing at Shef might face, requiring a strong strategic thinker with a hands-on approach.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies currently in place for Shef's portfolio companies, and how this role would fit into that ecosystem?
• How does M13 support its portfolio companies in terms of marketing resources and expertise?
• Can you provide examples of how M13 has adapted its marketing strategies to accommodate changes in the market or within its portfolio companies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does M13 approach diversity, equity, and inclusion in its investment decisions and portfolio company support?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of M13's portfolio and marketing strategies, as well as their ability to adapt to change and drive growth in a diverse range of industries and startups.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in subscription-based marketing and driving growth and retention
• Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing strategies
• Research M13's portfolio companies and be prepared to discuss how your skills and experiences align with their needs
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.