📌 Core Information
🔹 Job Title: Head of Marketing - Australia and New Zealand
🔹 Company: Remitly
🔹 Location: Sydney, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site in Sydney)
🚀 Job Overview
Key aspects of this role include:
- Leading and growing the marketing team in Australia and New Zealand
- Developing and implementing the annual marketing plan to achieve revenue growth targets
- Collaborating with various teams to implement marketing projects aligned with strategic business priorities
- Building high-performing teams and driving a culture of innovation, collaboration, and customer focus
- Modeling high degrees of integrity and trust to uphold company and leadership values
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing strategies to drive business growth in the ANZ region.
📋 Key Responsibilities
✅ Lead the planning and execution of the annual marketing plan, aligning resources and budget accordingly
✅ Partner with commercial teams to deliver powerful, accurate, and up-to-date marketing messages for products and services
✅ Deliver timely reporting and analysis of campaign results to key stakeholders
✅ Oversee the development and implementation of segment marketing plans, ensuring alignment with corporate strategy
✅ Manage the ANZ marketing budget, setting spend priorities, and measuring overall results against plans
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision-making to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of experience in marketing, business development, strategic marketing, and/or management consulting, with 3+ years in leadership and people management roles
Required Skills:
- Proven track record of building high-performing teams and driving successful campaigns
- Strong change management background and flexibility
- Excellent leadership, communication, and stakeholder management skills
- Strong understanding of user needs and a history of effectively addressing them
- Industry knowledge in medical, health, pharma, or financial services (desired)
Preferred Skills:
- Experience working in a matrixed global organization
- Fluency in multiple languages (advantageous)
ASSUMPTION: Candidates with a strong background in marketing, leadership, and change management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: AU$180,000 - AU$220,000 per annum (based on industry standards for a Head of Marketing role in Sydney)
Benefits:
- Discounted Health plan rate and Optical Assistance
- Life assurance and income protection
- Option to buy additional Annual Leave days
- Employee Assistance Program
- Flexible working arrangements
- Benefits for you and your family
- Access to learning and development resources
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Sydney, with a 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (specifically, international money transfers)
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2011, with headquarters in Seattle, Washington, USA
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are faster, less expensive, and more convenient for customers to send money across borders.
- Remitly is committed to providing a fair and accessible hiring process, with accommodations available upon request.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly is a well-established company in the financial services industry, with a strong focus on digital innovation and customer-centric solutions.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Global Head of Marketing
Reporting Structure: This role will lead and manage the marketing team in Australia and New Zealand, with potential for further team expansion
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work, primarily based in Sydney
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and collaborate with various teams
- Access to learning and development resources to enhance professional growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's ANZ operations.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of Sydney's CBD
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US (Global Headquarters); Manila, PH; Managua, NI; Cork, IE; London, GB; Krakow, PL; Singapore, SG; Spokane, 99202, US; Tel Aviv, IL; Amsterdam, NL; Arlington, Virginia, US; New Westminster, BC, CA (ANZ Office)
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living
- The city offers a wide range of cultural, recreational, and culinary experiences
- Sydney's time zone is Australian Eastern Standard Time (AEST), which is 14-16 hours ahead of UTC, depending on daylight saving time
Work Schedule: Standard full-time work hours, with flexibility for hybrid work arrangement
ASSUMPTION: Sydney offers a dynamic work environment with a diverse talent pool, and the hybrid work arrangement provides flexibility for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Change management and adaptability
- Stakeholder management and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and leadership skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research Remitly's products, services, and competitors to demonstrate your understanding of the industry
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Marketing strategy, campaign management, team leadership, stakeholder management, change management, user-centric design, digital marketing, financial services, ANZ market, revenue growth
ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing expertise, leadership skills, and cultural fit within Remitly's organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack, Google Workspace)
ASSUMPTION: The role requires proficiency in marketing automation, CRM, and data analysis tools to drive effective marketing campaigns and measure their success.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers first in all decisions and actions
- Inclusive: Foster an environment where everyone feels valued and respected
- Collaborative: Work together to achieve common goals and drive success
- Innovative: Embrace change and continuously improve our products and processes
- Accountable: Take ownership of our work and deliver on our commitments
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on informed decision-making
- Customer-focused, with a deep understanding of user needs and preferences
Self-Assessment Questions:
- How do you align with Remitly's customer-centric approach, and can you provide an example of a time when you put customers first?
- How do you foster an inclusive work environment, and can you share an experience where you promoted diversity and inclusion?
- How do you balance innovation and accountability in your work, and can you provide an example of a time when you drove successful change while maintaining high standards?
ASSUMPTION: Remitly values candidates who demonstrate a strong alignment with their company values and work style, with a proven track record of driving results in a collaborative and innovative environment.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and leadership, which may present challenges for candidates with less experience in senior marketing roles
- The ANZ market may present unique cultural and regulatory challenges that require adaptation and flexibility
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration
- The role may require occasional travel to other Remitly offices, which could impact work-life balance
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to lead marketing efforts in the ANZ region for a global fintech company
- Industry-specific context: The financial services industry is highly competitive and regulated, requiring a strong understanding of compliance and risk management
- Career path comparison: This role offers significant growth potential, with opportunities to progress within the marketing department or broader organization
ASSUMPTION: This role presents a unique opportunity for a strategic marketing leader to make a significant impact in the ANZ region and drive business growth for a global fintech company.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to launch a new product in the ANZ market
- Conducting market research and customer segmentation to inform targeted marketing campaigns
- Collaborating with the product team to create compelling product messaging and positioning
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, requiring a strong understanding of the market, customers, and products.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing landscape in the ANZ region and how this role will contribute to its evolution?
- How does the marketing team collaborate with other departments, such as sales, product, and customer success, to drive business growth?
- What are the key priorities for the first 90 days in this role, and how can I best support the team during this transition period?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the ANZ market, and how can this role address them to drive success?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, focusing on business growth, team collaboration, and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research Remitly's products, services, and competitors to demonstrate your understanding of the industry
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
