Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Informa Group Plc.

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading a diverse marketing team to deliver campaigns for exhibitions, conferences, and digital products
• Developing strategic marketing plans and driving brand growth
• Managing budgets, optimizing spend, and ensuring ROI
• Building relationships with partners, stakeholders, and government entities
• Analyzing campaign performance and using insights to drive future strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and branding.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans for a portfolio of events and digital products

✅ Lead, coach, and develop a team of marketers, fostering a high-performance culture

✅ Monitor and optimize marketing budgets, ensuring effective spend and maximizing ROI

✅ Build and maintain relationships with key partners, stakeholders, and government entities

✅ Analyze campaign performance, using insights to inform future strategies and improve results

✅ Ensure brand consistency and custodianship across all marketing channels and touchpoints

✅ Collaborate with event directors and content product marketing leads to deliver product strategies

✅ Work with internal teams and external agencies to deliver digital marketing, social media, and PR campaigns

ASSUMPION: This role requires a strong focus on data-driven decision making, strategic planning, and team leadership.

🎯 Required Qualifications

Education: Educated to degree level or equivalent

Experience: Proven experience in marketing, with a strong background in digital marketing, branding, and team leadership

Required Skills:

• Proven leadership and team management skills
• Expertise in digital marketing, including PPC, SEO, online advertising, and social media management
• Database development and growth, including segmentation and advanced targeting
• Strong analytical and data-driven mindset
• Excellent verbal and written communication skills
• Proficient in MS Office, including PowerPoint, Word, and Excel

Preferred Skills:

• Experience with marketing automation technology (e.g., Eloqua)
• Experience with CMS platforms and marketing analytics tools
• Experience in events marketing and brand management
• Formal business/marketing higher education qualification

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on digital channels and team leadership.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 250,000 EGP and 350,000 EGP per year, depending on experience and qualifications. This estimate is based on industry standards for marketing leadership roles in Egypt.

Benefits:

• Freedom and flexibility, with a mix of remote and on-site work
• Great community with social events, diversity and inclusion networks, and charity initiatives
• Broader impact opportunities, including volunteering and charity match funding
• Career opportunity with bespoke training, learning platforms, and internal job moves
• Time out, including 21 days annual leave, a birthday leave day, and the chance to work from (almost) anywhere for up to four weeks a year
• Comprehensive company-funded private medical insurance with international coverage
• ShareMatch scheme with free matching shares
• Strong wellbeing support, including EAP assistance, mental health first aiders, and health apps
• Recognition for great work, with global awards and kudos programs
• International collaboration opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Informa was founded in 1998 and has since grown to become a member of the UK's FTSE 100 group of public companies.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves a wide range of markets, including pharma, medical and biotech, tech, natural products, beauty and aesthetics, finance, research, and advanced learning.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis.

Company Specialties:

• Academic publishing
• Marketing services
• Data & intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa's diverse range of businesses and markets offers candidates the opportunity to work on various projects and gain exposure to different industries.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven experience in marketing.

Reporting Structure: The Head of Marketing reports to the General Manager, with a dotted line to the Group Marketing Director.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote and on-site work.

Growth Opportunities:

• Potential internal job moves within Informa's diverse businesses and markets
• Bespoke training and learning opportunities, including access to LinkedIn Learning

• Mentoring platforms to support professional development

ASSUMPTION: Informa's large size and diverse range of businesses provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Informa's Cairo office is located in the modern and well-connected Cairo Festival City Business Park, New Cairo.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is Egypt's capital and largest city, with a population of over 20 million people
• The city is known for its rich history, vibrant culture, and bustling business scene
• Cairo is home to numerous international organizations and multinational corporations

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a mix of remote and on-site work.

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant stakeholders
• Final round interviews, potentially including a presentation or case study
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Analytical and data-driven mindset
• Digital marketing expertise
• Brand management experience
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing experiences
• Research Informa's businesses and markets to demonstrate your understanding of the company and its offerings
• Prepare a portfolio or examples of your marketing campaigns and their results, if applicable

ATS Keywords: Marketing strategy, digital marketing, branding, team leadership, campaign management, data analysis, stakeholder management, budget optimization, partner relationships, government outreach, event marketing, content strategy, marketing technology, marketing automation, CMS platforms, marketing analytics

ASSUMPTION: Informa's application process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation technology (e.g., Eloqua)
• CMS platforms (e.g., Adobe Experience Manager)
• Marketing analytics and reporting platforms (e.g., Google Analytics/Adobe)
• Social media management and listening tools (e.g., Sprout Social, Hootsuite)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• SEO and PPC tools (e.g., Google Ads, Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Informa's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Championing specialists
• Connecting people with knowledge
• Helping people learn more, know more, and do more
• Fostering an inclusive and collaborative work environment
• Encouraging innovation and continuous improvement
• Promoting sustainability and responsible business practices

Work Style:

• Strategic and data-driven decision making
• Collaborative and inclusive teamwork
• Agile and adaptable in the face of change
• Focused on delivering results and driving business growth
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do your leadership style and approach align with Informa's company values?
• How do you stay up-to-date with industry trends and best practices in marketing?
• How do you approach building and maintaining relationships with partners, stakeholders, and government entities?
• How do you balance strategic planning with day-to-day campaign management and execution?

ASSUMPTION: Informa's company culture values collaboration, innovation, and a commitment to helping people learn more, know more, and do more.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing strategic planning with day-to-day campaign management and execution
• Working with tight deadlines and competing priorities
• Navigating a large and complex organization with multiple businesses and markets
• Adapting to change and evolving market conditions

ASSUMPTION: These challenges are common to marketing leadership roles and can be effectively managed with strong leadership, strategic planning, and adaptability.

📈 Similar Roles Comparison

• Compared to related roles, this position requires a stronger focus on strategic planning and team leadership
• Informa's diverse range of businesses and markets offers candidates the opportunity to work on various projects and gain exposure to different industries
• Career paths in marketing leadership roles can vary depending on the organization's size, structure, and growth trajectory

ASSUMPTION: This role offers unique opportunities for growth and development within Informa's diverse businesses and markets.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a portfolio of events and digital products
• Building and managing a high-performing marketing team, with a focus on training, development, and performance management
• Optimizing marketing budgets and maximizing ROI through data-driven decision making
• Collaborating with internal teams and external agencies to deliver digital marketing, social media, and PR campaigns
• Analyzing campaign performance and using insights to inform future strategies and improve results

ASSUMPTION: These sample projects illustrate the strategic, leadership, and tactical aspects of the Head of Marketing role at Informa.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Informa's businesses and markets?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Informa support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and your potential impact on the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your leadership and marketing experiences
• Research Informa's businesses and markets to demonstrate your understanding of the company and its offerings
• Prepare a portfolio or examples of your marketing campaigns and their results, if applicable
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.