📌 Core Information
🔹 Job Title: Head of Marketing - B2C
🔹 Company: Seekers
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: 100% Remote (based in Portugal)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the marketing strategy for Seekers' B2C products
- Growing and managing a high-performing marketing team
- Driving user acquisition, retention, and conversion through integrated marketing campaigns
- Collaborating with cross-functional teams to optimize the customer journey and maximize ROI
- Expanding Seekers' market reach and brand awareness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2C marketing, with a focus on digital channels.
📋 Key Responsibilities
✅ Developing, implementing, and evolving the marketing strategy for Seekers' B2C products
✅ Leading and developing a high-performing marketing team, including recruitment, coaching, and talent development
✅ Defining and monitoring KPIs and OKRs for the marketing team
✅ Managing the marketing budget and ensuring positive ROI
✅ Creating and supervising the brand strategy and positioning for Seekers
✅ Leading user acquisition strategies, including paid media, SEO, partnerships, and referral programs
✅ Overseeing content strategy, including blog, social media, email marketing, and communications
✅ Collaborating with product and sales teams to maximize conversions and enhance the customer experience
✅ Identifying and pursuing growth opportunities, such as new channels, markets, and segments
✅ Regularly presenting results and insights to executive leadership
✅ Representing Seekers at events and in the media as a marketing expert and brand ambassador
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration. It requires a strong understanding of marketing metrics and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: Minimum of 8 years in marketing, with at least 3 years in a leadership role. Proven experience leading B2C marketing strategies for high-ticket products or services.
Required Skills:
- Proven leadership in strategic B2C marketing
- Experience in growth marketing and performance marketing
- Strong branding and positioning skills
- Expertise in integrated marketing and marketing automation
- Proficient in marketing analytics tools (e.g., Google Analytics, Data Studio, Facebook Ads)
- Fluency in English (mandatory) and native or fluent Portuguese
Preferred Skills:
- Experience in the education or personal development sectors
- Familiarity with marketing for events and experiences
- Product management or product marketing experience
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2C marketing, leadership, and data-driven decision-making.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a Head of Marketing role in Lisbon)
Benefits:
- Health insurance
- Competitive salary package
- Performance bonus
- Professional development budget
Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement
ASSUMPTION: The salary range is estimated based on market data for similar roles in Lisbon. The benefits package is designed to attract and retain top marketing talent.
📌 Applicant Insights
🔍 Company Context
Industry: Seekers operates in the personal development and education technology sectors, focusing on digital learning and growth opportunities.
Company Size: Seekers is a mid-sized company with 27 employees, providing a dynamic and collaborative work environment.
Founded: Seekers was founded in 2018, with a mission to empower individuals through accessible and engaging learning experiences.
Company Description:
- Seekers offers a comprehensive learning platform with courses, workshops, and events focused on personal and professional growth
- The company aims to create a positive impact on the world by promoting continuous learning and skill development
- Seekers is committed to using data and technology to enhance the learning experience and improve outcomes for its users
Company Specialties:
- Data-driven learning experiences
- Personal and professional development
- Event management and production
Company Website: http://www.seekers.lifemba.com/
ASSUMPTION: Seekers is a growing company with a strong focus on innovation and data-driven decision-making. It values employees who are passionate about learning, growth, and making a positive impact.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO and serving on the executive committee.
Reporting Structure: The Head of Marketing will lead a team of marketing professionals, including paid media, content, design, and CRM specialists.
Work Arrangement: This is a 100% remote role, based in Portugal, with flexible hours and a focus on results and performance.
Growth Opportunities:
- Expanding Seekers' market reach and brand awareness
- Developing and launching new products or services
- Growing and managing a high-performing marketing team
- Gaining valuable experience in a leadership role within a dynamic and growing company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Seekers' success and develop their leadership skills.
🌍 Location & Work Environment
Office Type: Remote (100% remote work arrangement)
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its vibrant culture, historic sites, and coastal location
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other major European cities
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and performance
ASSUMPTION: Working remotely in Lisbon offers a unique blend of work-life balance, cultural experiences, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the CEO
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and industry knowledge
- Cultural fit and alignment with Seekers' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of Seekers' mission and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills
ATS Keywords: Marketing strategy, B2C, leadership, growth, performance marketing, branding, integrated marketing, data-driven, remote work, Portugal
ASSUMPTION: Seekers uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen and considered by the hiring team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content optimization tools (e.g., SEMrush, Ahrefs)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be helpful for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Continuous learning and growth
- Data-driven decision-making
- Collaboration and teamwork
- Innovation and creativity
- Making a positive impact on the world
Work Style:
- Results-oriented and performance-driven
- Flexible and adaptable
- Collaborative and team-focused
- Data-informed and analytical
- Passionate about learning and personal development
Self-Assessment Questions:
- How do you approach continuous learning and personal growth?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: Seekers values employees who are passionate about learning, growth, and making a positive impact. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Balancing strategic planning and day-to-day marketing tasks
- Adapting to a dynamic and growing company, with changing priorities and goals
- Meeting ambitious targets for user acquisition, retention, and conversion in a competitive market
ASSUMPTION: These challenges require strong leadership, adaptability, and a data-driven approach to marketing. Successful candidates will be able to navigate these challenges and drive results for Seekers.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position focuses specifically on B2C products and services within the personal development and education technology sectors
- Seekers' remote work arrangement offers flexibility and work-life balance, but may require more self-motivation and time management skills than traditional office-based roles
- This role offers significant growth potential and the opportunity to make a substantial impact on Seekers' success, with a clear path to career advancement within the company
ASSUMPTION: This role is unique in its focus on B2C marketing within the personal development and education technology sectors, offering a compelling blend of strategic leadership, marketing expertise, and growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2C product or service
- Launching and optimizing paid media campaigns to drive user acquisition and conversion
- Creating and implementing a content marketing strategy to engage and retain users
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Head of Marketing role at Seekers.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as Product and Sales?
- What are the key challenges facing the marketing team, and how can this role address them?
- How does Seekers support the professional development and growth of its marketing team members?
- What are the most important metrics for success in this role, and how will they be tracked and reported?
ASSUMPTION: These questions demonstrate your interest in the role's responsibilities, Seekers' company culture, and the team's dynamics. They also show that you are proactive and thoughtful in your approach to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, marketing, and problem-solving skills
- If invited to an interview, be ready to discuss your approach to marketing strategy, team leadership, and data-driven decision-making
- Follow up with the hiring team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
