📌 Core Information
🔹 Job Title: Head of Marketing B2C - Portuguese Speaker (EdTech) (Remote)
🔹 Company: Seekers (through ambi.careers)
🔹 Location: Lisbon, Portugal (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Develop and lead marketing strategy for rapid, sustainable growth
- Build and manage a high-performing marketing team
- Collaborate with cross-functional teams to maximize conversions and improve customer experience
- Expand the brand's reach and strengthen its reputation in the Portuguese market
- Generate thousands of qualified leads monthly for the Life MBA program
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of B2C marketing to drive growth and success.
📋 Key Responsibilities
✅ Develop, implement, and evolve the company's complete marketing strategy
✅ Lead, recruit, coach, and develop a high-performing marketing team
✅ Define and monitor KPIs and OKRs for the marketing team
✅ Manage the marketing budget to ensure positive ROI
✅ Create and supervise the brand's strategy and positioning
✅ Lead the acquisition strategy, including paid media, SEO, partnerships, and referral programs
✅ Supervise the content strategy, including blog, social media, email marketing, and communications
✅ Collaborate with product and sales teams to maximize conversions and improve customer experience
✅ Identify and develop growth opportunities, including new channels, markets, and segments
✅ Present regular results and insights to executive leadership
✅ Represent the company in events and media as a brand specialist and ambassador
ASSUMPTION: This role involves a high level of strategic thinking, team management, and cross-functional collaboration to achieve ambitious growth targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: Minimum of 8 years in marketing, with at least 3 years in a leadership role
Required Skills:
- Proven track record in B2C marketing strategies with a focus on growth and high-ticket products/services
- Experience leading and developing high-performing teams
- Expertise in growth marketing, performance marketing, branding, and content marketing
- Strong analytical skills and data-driven mindset
- Fluency in English and Portuguese (native or near-native)
Preferred Skills:
- Experience in the education or personal development sectors
- Proficiency in marketing tools and analytics (Google Analytics, Data Studio, Facebook Ads, etc.)
ASSUMPTION: Candidates should have a solid background in B2C marketing, leadership, and data analysis to excel in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and performance)
Benefits:
- Health insurance
- Competitive salary package
- Performance bonus
- Professional development budget
- Participation in company programs
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market standards for similar roles in the EdTech industry in Portugal.
📌 Applicant Insights
🔍 Company Context
Industry: EdTech, focusing on personal and professional development
Company Size: Small (11-50 employees), allowing for close collaboration and impact on the business
Founded: 2018, with a mission to learn about motion complexity and improve mobility for everyone
Company Description:
- Data-driven approach to improve mobility and reduce costs for drivers
- Focus on learning and continuous improvement
- Collaborative and innovative work environment
Company Specialties:
- Data & AI
- Logtech
- Mobility
Company Website: http://www.meight.com
ASSUMPTION: Seekers, the client, is a company focused on education and personal development, while Meight, the company posting the job, specializes in data-driven mobility solutions.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the CEO and influencing strategic decisions
Reporting Structure: Leads the marketing team and collaborates with cross-functional teams, including product and sales
Work Arrangement: Fully remote, based in Portugal
Growth Opportunities:
- Potential to expand the brand's reach internationally
- Chance to develop new products/offerings in collaboration with the product team
- Opportunity to grow the marketing team and take on more responsibilities
ASSUMPTION: This role offers significant growth potential, both for the brand and the individual, as the company aims to expand its reach and impact.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a vibrant tech industry and a high cost of living
- The city is known for its rich history, culture, and quality of life
- Portugal has a stable political environment and a growing economy
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The fully remote work arrangement allows for a high degree of flexibility and work-life balance, while the Lisbon location offers a dynamic and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the CEO
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
- Technical skills in marketing, data analysis, and relevant tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their results, and the strategies you used to optimize them
- Be ready to discuss your approach to growth marketing, branding, and customer acquisition
ATS Keywords: Marketing strategy, team leadership, growth hacking, performance marketing, branding, content marketing, CRM, data analysis, remote work, Portuguese language
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, as well as their technical proficiency in marketing and relevant tools.
🛠️ Tools & Technologies
- Google Analytics
- Google Data Studio
- Facebook Ads
- CRM software (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should be proficient in marketing analytics tools, CRM software, and project management platforms to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and innovation
Work Style:
- Results-oriented and performance-focused
- Flexible and adaptable to change
- Collaborative and team-driven
Self-Assessment Questions:
- How do you approach data-driven decision making, and can you provide an example from a past role?
- How do you handle rapid change and uncertainty in a fast-paced environment?
- How do you collaborate with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates should be comfortable working in a data-driven, collaborative, and fast-paced environment, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-changing market and competitive landscape
- Ensuring consistent brand messaging and quality across various channels
ASSUMPTION: These challenges require strong leadership, time management, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike other marketing leadership roles, this position focuses on rapid growth and expansion in the Portuguese market
- Compared to other EdTech companies, Seekers aims to generate a higher volume of qualified leads and drive event attendance
- This role offers significant growth potential, both for the brand and the individual, as the company expands its reach and impact
ASSUMPTION: This role is unique in its focus on rapid growth and expansion in the Portuguese market, with significant growth potential for both the brand and the individual.
📝 Sample Projects
- Developing and executing a marketing campaign that generated 5,000 qualified leads for an online course
- Optimizing a Facebook Ads campaign to reduce CAC by 20% while maintaining lead quality
- Launching a successful referral program that contributed to a 15% increase in leads
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop, execute, and optimize marketing campaigns to drive growth and improve performance.
❓ Key Questions to Ask During Interview
- How does the company plan to expand its reach and impact in the Portuguese market?
- What are the key priorities for the marketing team in the first 90 days?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) for the marketing team, and how are they tracked and optimized?
- How does the company foster a collaborative and innovative work environment?
ASSUMPTION: These questions help candidates understand the company's growth strategy, performance expectations, and work culture, allowing them to assess their fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://ambicareers.freshteam.com/jobs/m9DTMGgMV8uG/head-of-marketing-b2c-portuguese-speaker-edtech-remote
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their results, and the strategies you used to optimize them
- Be ready to discuss your approach to growth marketing, branding, and customer acquisition
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
