📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Lula
🔹 Location: Cape Town (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading brand, performance, and product marketing initiatives
- Crafting and executing strategies that drive awareness, consideration, and conversion
- Shaping Lula's market positioning and ensuring product resonance with SMEs
- Building and leading a high-performing, multidisciplinary marketing team
ASSUMPTION: This role requires a strategic, collaborative, and hands-on leader with experience in brand, performance, content, and product marketing. Familiarity with the SME or finance space is highly desirable.
📋 Key Responsibilities
✅ Develop and execute brand strategies that position Lula as the leading fintech partner for SMEs
✅ Own and execute Lula’s performance marketing strategy across paid channels
✅ Lead go-to-market strategies for new product launches
✅ Develop content strategies that inform, inspire, and engage Lula’s core audiences
✅ Use customer insights, market research, and performance data to shape strategy and campaigns
✅ Build, lead, and mentor a high-performing, multidisciplinary marketing team
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership. Strong analytical, communication, and leadership skills are essential for success.
🎯 Required Qualifications
Education: Degree in a relevant field would be highly advantageous
Experience: Proven experience (7+ years) in marketing, with a strong focus on brand, performance, content, and product marketing
Required Skills:
- Expertise in brand, performance, content, and product marketing
- Strong analytical capability with a data-driven approach to decision-making
- Excellent leadership and team-building abilities
- Superior communication skills, with an aptitude for storytelling and persuasive messaging
- Proficiency in martech tools and attribution tracking
Preferred Skills:
- Experience working in the SME or finance space
- Fluency in Afrikaans or isiXhosa
ASSUMPTION: Candidates with relevant experience and a strong track record in driving marketing strategies that deliver results are encouraged to apply.
💰 Compensation & Benefits
Salary Range: R800,000 - R1,200,000 per annum (Based on experience and industry standards for a Head of Marketing role in Cape Town)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (Flexible, with the option to work remotely up to 2 days per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a Head of Marketing role in Cape Town. The final offer will depend on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lula operates in the banking and financial technology sectors, focusing on small and medium-sized enterprises (SMEs).
Company Size: Lula has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Lula was founded in 2014, with a mission to make business banking fast, easy, and human for SMEs.
Company Description:
- Lula is an innovative, human-focused FinTech company on a mission to help small businesses manage their cash flow
- The company aims to make business banking fast, simple, and human through a digital business bank account
- Lula is committed to making a positive impact on SMEs and their owners
Company Specialties:
- Business Funding
- Financial Technology
- Customer Service
- Automation
- FinTech
- Small business funding
- Unsecured business loan
- Unsecured business funding
- SME Banking
Company Website: https://www.lula.co.za
ASSUMPTION: Lula's focus on SMEs and innovative financial technology solutions makes it an attractive employer for marketing professionals seeking to make a significant impact in the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Growth Officer and overseeing a multidisciplinary marketing team.
Reporting Structure: The Head of Marketing will report to the Chief Growth Officer and manage a team of marketing professionals.
Work Arrangement: This role is based in Cape Town, with a hybrid work arrangement, allowing for up to 2 days of remote work per week.
Growth Opportunities:
- Potential to shape Lula's marketing strategy and make a significant impact on the company's growth
- Opportunities to mentor and develop junior marketing team members
- Possibility to expand the role's scope as Lula continues to grow and evolve
ASSUMPTION: This role offers a unique opportunity for a marketing professional to drive strategic initiatives, lead a team, and make a tangible impact on Lula's growth and success.
🌍 Location & Work Environment
Office Type: Lula's office is located in Cape Town's central business district, providing a vibrant and dynamic work environment.
Office Location(s): 2nd floor, Pier Place, Heerengracht Street, Cape Town, Western Cape 8000, ZA
Geographic Context:
- Cape Town is a multicultural city with a diverse range of industries and businesses
- The city offers a high quality of life, with beautiful natural surroundings and a thriving cultural scene
- Cape Town's central business district is well-connected by public transportation, making it easily accessible for employees
Work Schedule: The standard work schedule is Monday - Friday, 8:30 AM - 5:30 PM, with flexibility for remote work up to 2 days per week.
ASSUMPTION: Lula's Cape Town office provides an engaging and collaborative work environment, with easy access to the city's amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the Chief Growth Officer
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Lula's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of Lula's mission and target audience in your application materials
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Research Lula's competitors and industry trends to showcase your knowledge and insights
ATS Keywords: Brand Marketing, Performance Marketing, Product Marketing, Content Marketing, Community Management, Strategy, Insights, Leadership, Analytical Skills, Communication Skills, Martech Tools, Attribution Tracking, SME, Finance, Banking, FinTech
ASSUMPTION: Lula's application process is designed to assess candidates' marketing expertise, leadership potential, and cultural fit. Successful applicants will demonstrate a strong understanding of Lula's mission and target audience, as well as a proven track record in driving marketing strategies that deliver results.
🛠️ Tools & Technologies
- Martech tools (Segment, Iterable, etc.)
- Attribution tracking and modeling tools
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Growth
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- How do you embody Lula's values in your daily work?
- Describe a time when you had to adapt to a significant change in your marketing strategy. How did you approach this challenge, and what was the outcome?
- How do you foster collaboration and teamwork within your marketing team?
ASSUMPTION: Lula values candidates who align with their company values and can thrive in a dynamic, collaborative, and data-driven work environment.
⚠️ Potential Challenges
- Managing a team through rapid growth and change
- Balancing strategic planning with hands-on execution
- Adapting to a hybrid work environment and managing remote team members
- Navigating the competitive fintech landscape and standing out in the market
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their marketing expertise, leadership skills, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on both brand and performance marketing, as well as product marketing and content management
- Lula's focus on SMEs and innovative financial technology solutions sets it apart from more traditional banking institutions
- This role offers the opportunity to shape Lula's marketing strategy and make a significant impact on the company's growth and success
ASSUMPTION: Candidates should consider how their experience and skills align with the unique requirements of this role and Lula's mission.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including brand positioning, performance marketing campaigns, and content marketing initiatives
- Conducting market research and customer segmentation to inform marketing strategies and improve targeting
- Optimizing marketing spend and attribution modeling to maximize ROI and drive efficient growth
ASSUMPTION: These sample projects illustrate the breadth and depth of the responsibilities associated with this role, highlighting the need for a well-rounded marketing professional with strong analytical and leadership skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Lula's overall growth strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments?
- How does Lula support the professional development and growth of its marketing team members?
- What are the most significant challenges facing Lula's marketing efforts, and how can this role address them?
- How does Lula measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Lula's business, marketing strategy, and team dynamics, as well as their ability to drive results and make a significant impact on the company's growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership skills
- Research Lula's competitors and industry trends to showcase your knowledge and insights
- Follow up with the Lula HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
