Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: HALA

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic branding initiatives
• Leading creative direction and content strategy
• Designing and executing communications strategies
• Managing social media content and community engagement
• Leading and developing a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and proven experience in marketing, particularly in the fintech sector.

📋 Key Responsibilities

✅ Brand Management: Develop and implement strategic branding initiatives, elevate brand recognition, and ensure brand coherence across all channels.

✅ Creative Direction: Lead the creative team in producing innovative and impactful marketing materials and campaigns, fostering a creative culture within the marketing team.

✅ Communications Strategy: Design and execute communications strategies to enhance corporate reputation and stakeholder engagement, manage media relations, and oversee the development of press releases and thought leadership content.

✅ Social Media Content: Craft a strategic approach to social media, create engaging content tailored for various platforms, and analyze metrics to inform strategy adjustments.

✅ Team Leadership and Development: Lead and develop a high-performing marketing team, set clear expectations and objectives, promote continuous learning, and encourage collaboration and excellence.

✅ Budget Management: Manage the marketing budget efficiently, monitor financial performance, and adjust strategies to meet budgetary goals.

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and the capacity to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.

Experience: Minimum of 10 years of marketing experience, with a strong focus on brand strategy, creative direction, communications, and digital marketing within the fintech or technology sectors.

Required Skills:

• Proven success in developing and executing marketing strategies that drive growth and engagement
• Strong leadership skills with a history of managing and developing successful teams
• Excellent communication and interpersonal abilities, fluent in both Arabic and English
• Proficiency with digital marketing tools and analytics platforms

Preferred Skills:

• Experience working in a hyper-growth environment
• Familiarity with the MENAP region's fintech landscape

ASSUMPTION: Candidates with relevant industry experience and a proven track record in marketing will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is SAR 50,000 - 70,000 per month. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Competitive compensation packages, including potential shares
• Personal development opportunities, regular training, and an annual learning stipend
• Inclusive and diverse culture with remote, in-office, and hybrid work setups
• Autonomy, mentoring, and challenging goals

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The final salary offer may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 201-500 employees

Founded: 2017

Company Description:

• HALA is a leading fintech player in the MENAP region, aiming to redefine financial services and build the future bank of SMEs
• Offers solutions that enable merchants to digitize their payments, manage sales, and operations
• Currently holds multiple entities in UAE, Saudi Arabia, and Egypt

Company Specialties:

• Digital payments platform

Company Website: http://www.hala.com

ASSUMPTION: HALA's focus on empowering SMEs and its innovative approach to financial services make it an attractive employer for marketing professionals seeking to make an impact in the fintech sector.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: This role reports directly to the CEO and oversees the marketing team

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• Potential to shape the marketing strategy and contribute to the company's growth
• Opportunities to mentor and develop team members
• Chance to gain valuable experience in a hyper-growth environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Riyadh

Office Location(s): Al Ulaya, Al Wurud, Riyadh 12251, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a growing fintech ecosystem
• The city offers a mix of traditional and modern culture, with numerous attractions and amenities
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangements

ASSUMPTION: Riyadh's growing fintech scene and vibrant culture make it an attractive location for marketing professionals seeking to advance their careers in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and branding expertise
• Leadership and team management skills
• Communication and interpersonal abilities
• Fluency in Arabic and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your branding, creative direction, and communications work
• Research HALA's mission and values to demonstrate your cultural fit

ATS Keywords: Brand Management, Creative Direction, Communications Strategy, Social Media Content, Team Leadership, Budget Management, Digital Marketing, Analytics, Interpersonal Skills, Fluency in Arabic, Fluency in English

ASSUMPTION: HALA's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms will be beneficial for this role, but specific tool proficiency may not be required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, hyper-growth environment?
• Are you comfortable working with a diverse, multicultural team?
• Do you possess strong leadership skills and the ability to mentor team members?

ASSUMPTION: HALA values innovation, integrity, and collaboration, seeking candidates who align with these principles and can thrive in a dynamic, multicultural work environment.

⚠️ Potential Challenges

• Managing a team in a rapidly growing organization
• Balancing multiple priorities and projects
• Adapting to changes in the fintech landscape
• Working in a hybrid environment with both remote and on-site team members

ASSUMPTION: These challenges are inherent to working in a hyper-growth environment and can be overcome by a strong, adaptable leader with excellent organizational skills.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position offers a unique opportunity to shape the marketing strategy for a growing fintech company
• In the MENAP region, HALA is a leading player in the fintech sector, providing a competitive advantage for marketing professionals seeking to advance their careers
• This role offers significant growth potential, with the opportunity to contribute to the company's success and advance one's own career

ASSUMPTION: This role offers a unique combination of strategic influence, team leadership, and growth opportunities, making it an attractive choice for marketing professionals in the fintech sector.

📝 Sample Projects

• Developing and executing a brand awareness campaign to increase HALA's market share
• Creating and implementing a social media strategy to engage HALA's target audience and drive user acquisition
• Managing a team to produce high-quality marketing materials and collateral for HALA's products and services

ASSUMPTION: These sample projects illustrate the strategic, creative, and leadership aspects of the Head of Marketing role at HALA.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does HALA support the professional development of its marketing team members?
• What is the company's approach to work-life balance in a hybrid work environment?
• How does HALA measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its long-term success, while also providing valuable insights into the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of your branding, creative direction, and communications work
• Research HALA's mission and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.