Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Informa Group Plc.

🔹 Location: Cairo Festival City Business Park, New Cairo, Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for exhibitions, conferences, and digital products
• Strategic planning and execution of marketing campaigns
• Team leadership and coaching
• Analysis of marketing performance to drive change and achieve KPIs
• Brand management and government outreach

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of digital marketing and branding.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for a portfolio of events and digital products

✅ Lead and coach a team of marketers to deliver campaigns aligned with business objectives

✅ Monitor and analyze campaign performance using relevant metrics and data insights

✅ Collaborate with event directors and other stakeholders to deliver product strategies

✅ Manage marketing budgets and ensure effective spend across channels

✅ Build and maintain relationships with partners and stakeholders to maximize exposure and minimize costs

✅ Ensure brand consistency and custodianship across all marketing channels and touchpoints

✅ Contribute to the development of marketing technology solutions and best practices

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution.

🎯 Required Qualifications

Education: Educated to degree level or equivalent

Experience: Proven experience in marketing leadership roles, with a strong background in digital marketing, branding, and team management

Required Skills:

• Team leadership and management
• Digital marketing expertise (PPC, SEO, online advertising)
• Database development and growth
• Relationship building and stakeholder management
• Analytical and questioning mindset
• Excellent communication skills (verbal and written)
• Proficient in MS Office suite (PowerPoint, Word, Excel)

Preferred Skills:

• Experience with marketing automation technology (e.g., Eloqua)
• Experience with CMS platforms and marketing analytics tools
• Events marketing experience
• Brand management experience
• Formal business/marketing higher education qualification

ASSUMPTION: Candidates should have a proven track record in marketing leadership roles, with a strong focus on digital marketing and branding.

💰 Compensation & Benefits

Salary Range: Industry standard for a Head of Marketing role in Egypt, with 5-10 years of experience, is EGP 350,000 - 500,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely.
• Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks.
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
• Time Out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Comprehensive company-funded private medical insurance with international coverage.
• ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programs.
• International collaboration with teams around the world.

Working Hours: Full-time, typically 40 hours per week, with flexibility to work remotely.

ASSUMPTION: Informa offers a competitive salary and comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, focusing on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, and digital services.

Company Size: Informa Group Plc. is a large organization with over 10,000 employees worldwide, providing opportunities for career growth and development.

Founded: Informa was founded in 1998 and is headquartered in London, UK, with offices in major cities around the world.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves a wide range of markets, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and more.
• Informa is committed to creating a welcoming and inclusive culture, with a focus on employee development and growth.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital Events
• Exhibitions
• Specialist Content
• Research
• Consultancy
• Digital Services
• Lead Generation
• B2B Markets
• Academic Markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of markets and specialties offers opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Marketing Director with a dotted line to the General Manager.

Reporting Structure: The Head of Marketing will lead a diverse team of marketers, with line management responsibilities for senior managers and managers.

Work Arrangement: This role is based in Cairo, Egypt, with a hybrid work arrangement, balancing time in the office with remote work.

Growth Opportunities:

• Potential for internal job moves and promotions within the marketing department or across other business units within Informa.
• Opportunities to gain experience in various aspects of marketing, including digital marketing, branding, partnerships, and team leadership.
• Chance to work on a portfolio of events and digital products, providing exposure to different markets and industries.

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential for career progression within the organization.

🌍 Location & Work Environment

Office Type: Informa's Cairo office is located in the modern and upscale Cairo Festival City Business Park, offering a professional and collaborative work environment.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city in Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and bustling business scene.
• Cairo Festival City Business Park is a modern and upscale business district, offering easy access to amenities, public transportation, and major highways.

Work Schedule: The work schedule is full-time, with a hybrid work arrangement, allowing for flexibility in working hours and location.

ASSUMPTION: Cairo offers a dynamic and multicultural work environment, with a mix of modern and traditional elements, providing a unique experience for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• Face-to-face or video interview with the hiring manager and/or other team members
• Final interview with the Marketing Director or another senior stakeholder
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Team leadership and management skills
• Analytical and problem-solving abilities
• Digital marketing expertise
• Brand management and custodianship
• Stakeholder management and communication skills
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research Informa's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your marketing strategy and vision for the role and the portfolio of events and digital products

ATS Keywords: Marketing strategy, digital marketing, branding, team leadership, campaign management, marketing analytics, stakeholder management, event marketing, marketing technology, marketing automation, CMS platforms, marketing analytics tools

ASSUMPTION: Informa's recruitment process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation technology (e.g., Eloqua)
• CMS platforms (e.g., Adobe Experience Manager)
• Marketing analytics and reporting platforms (e.g., Google Analytics, Adobe)
• Social media management and listening tools (e.g., Sprout Social, Hootsuite)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• CRM and marketing databases (e.g., Salesforce, HubSpot)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the portfolio of events and digital products and the organization's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Champions specialists
• Connects people with knowledge
• Helps them learn more, know more, and do more
• Focuses on academic and business-to-business markets
• Provides opportunities for career growth and development
• Promotes a welcoming and inclusive culture

Work Style:

• Collaborative and team-oriented
• Strategic and forward-thinking
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your leadership style and approach align with Informa's company values?
• How do you stay up-to-date with the latest marketing trends and technologies, and how do you apply this knowledge to your work?
• How do you balance strategic planning with hands-on campaign execution, and how do you prioritize your time and resources to achieve the best results?

ASSUMPTION: Informa values candidates who demonstrate a strong cultural fit, strategic mindset, and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a diverse team of marketers with varying levels of experience and expertise
• Balancing multiple priorities and deadlines for a portfolio of events and digital products
• Adapting to changes in the market and industry trends
• Working with stakeholders at various levels within the organization
• Managing budgets and ensuring effective spend across marketing channels

ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring a proactive and adaptable approach.

📈 Similar Roles Comparison

• Compared to other marketing leadership roles, this position offers a unique blend of strategic planning, team management, and hands-on campaign execution.
• Informa's diverse range of markets and specialties provides opportunities for career growth and development within the organization, unlike roles focused on a single industry or market.
• This role requires a strong focus on digital marketing and branding, unlike roles that emphasize other aspects of marketing, such as events or content.

ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar marketing leadership positions.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy for a portfolio of events and digital products, including digital marketing, branding, partnerships, and team leadership components
• Managing a team of marketers to deliver multiple campaigns aligned with business objectives and KPIs
• Analyzing campaign performance data to identify trends, optimize marketing efforts, and drive change
• Building and maintaining relationships with partners and stakeholders to maximize exposure and minimize costs
• Ensuring brand consistency and custodianship across all marketing channels and touchpoints

ASSUMPTION: These sample projects illustrate the strategic, team-oriented, and data-driven nature of the Head of Marketing role at Informa.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the portfolio of events and digital products?
• What are the most significant challenges facing the marketing team, and how can this role address them?
• How does Informa support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the organization, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research Informa's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your marketing strategy and vision for the role and the portfolio of events and digital products
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.