Head of Marketing BFS

📌 Core Information

🔹 Job Title: Head of Marketing BFS

🔹 Company: Uponor

🔹 Location: Helsinki, Finland & Schaffhausen, Switzerland

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (up to 20% international travel)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership based on customer needs, defining and implementing global marketing strategies for GF's Building Flow Solutions portfolio.
• Brand stewardship, ensuring consistent and compelling brand messaging across all channels and touchpoints.
• Campaign management, leading the development and execution of integrated, data-driven marketing campaigns for segments, products, systems, and solutions within the building sector.
• Cross-functional collaboration, partnering with global and regional marketing and sales teams to align marketing initiatives with commercial goals.
• Budget management, overseeing the marketing budget for the Building Flow Solutions business and ensuring efficient resource allocation.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B marketing landscape within the building technology sector. The successful candidate will be comfortable working in a global, cross-functional environment and driving results through collaboration and innovation.

📋 Key Responsibilities

✅ Define, develop, and implement comprehensive global marketing strategies for the Building Flow Solutions portfolio, collaborating with business unit leaders, sales, and product management to achieve business objectives across all regions.

✅ Ensure alignment with GF's vision to provide innovative, sustainable, and future-proof solutions for the built environment based on customer needs.

✅ Oversee the creation of high-quality content, such as cross-portfolio value propositions, case studies, installation videos, and thought leadership articles, that educates stakeholders on building flow solutions, showcases innovation, and positions GF as an industry expert.

✅ Mentor, direct, and foster a high-performing marketing team, promoting a culture of innovation, collaboration, and continuous improvement.

✅ Drive sales effectiveness by equipping teams with relevant product, application, and segment knowledge, developing impactful learning and development materials in collaboration with GF's global academy and sales enablement teams.

✅ Track and optimize all marketing activities using global digital marketing tools and analytics, driving demand generation and customer engagement through online and offline channels.

ASSUMPTION: This role requires a strong understanding of the construction landscape, with a focus on emerging trends such as sustainability, digitalization, and prefabrication. The successful candidate will be able to leverage market research, analytics, and customer insights to inform strategy and optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field; advanced degree preferred.

Experience: 7+ years of progressive experience in B2B marketing and communications within the building technology, construction, or related sectors.

Required Skills:

• Proven success in developing and executing global marketing strategies and campaigns with measurable business impact.
• Strong leadership, communication, and organizational skills, with a proven ability to lead diverse, cross-functional teams.
• Expertise in digital marketing, data analytics, and leveraging emerging technologies to drive brand and business growth.
• Fluency in English, with additional languages considered an asset.

Preferred Skills:

• Experience working in a global, matrix organization.
• Knowledge of the construction industry and its key players.
• Familiarity with marketing automation tools and CRM systems.

ASSUMPTION: Candidates with a strong background in B2B marketing within the building technology or construction sectors, coupled with a proven track record of driving business growth through strategic marketing initiatives, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market research and experience level)

Benefits:

• Competitive benefits package, including health insurance, pension plans, and wellness programs.
• Flexible working arrangements, with a hybrid work model that combines remote work and on-site collaboration.
• Opportunities for professional development and career growth within a global organization.

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 20% of the time.

ASSUMPTION: The salary range provided is an estimate based on market research and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Uponor operates in the wholesale building materials industry, focusing on indoor climate solutions, plumbing solutions, infrastructure solutions, and project services.

Company Size: Uponor is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: Uponor was founded in 1967 and has since grown into a global leader in its industry, with a strong commitment to innovation and sustainability.

Company Description:

• Uponor is a division of the international industrial corporation Georg Fischer and operates under the brands GF, Uponor, and JRG.
• The company's mission is to solve the challenges of the construction industry by providing energy-efficient and affordable buildings, inviting and safe homes, and access to clean and safe drinking water.
• Uponor combines the best of its industry-leading brands to offer customers access to the broadest technology platform for any type of application, ensuring customer satisfaction and performance.

Company Specialties:

• Indoor Climate solutions (radiant floor heating & cooling systems)
• Plumbing solutions (plastic and composite pipe systems)
• Infrastructure solutions (municipal water service and storm water/drainage systems)
• Project services

Company Website: www.uponor.com

ASSUMPTION: Uponor's commitment to sustainability and innovation makes it an attractive employer for candidates interested in driving progress within the construction industry.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) and overseeing a global marketing team.

Reporting Structure: The Head of Marketing BFS will have direct reports from regional marketing managers and functional marketing specialists, with a matrix reporting structure to business unit leaders, sales, and product management.

Work Arrangement: This is a hybrid role, with a combination of remote work and on-site collaboration at the company's offices in Helsinki, Finland, and Schaffhausen, Switzerland. International travel is essential, up to 20% of the time.

Growth Opportunities:

• Progression to a more senior marketing leadership role within Uponor or the Georg Fischer group.
• Expansion of responsibilities to cover additional business units or product portfolios.
• Development of expertise in specific marketing disciplines, such as digital marketing, content marketing, or campaign management.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a strategic impact on the company's global marketing efforts and advance their career within a large, international organization.

🌍 Location & Work Environment

Office Type: Uponor's offices are modern, collaborative workspaces designed to foster innovation and teamwork.

Office Location(s): Helsinki, Finland, and Schaffhausen, Switzerland

Geographic Context:

• Helsinki, Finland: A vibrant, multicultural city with a strong focus on technology, innovation, and sustainability.
• Schaffhausen, Switzerland: A picturesque, historic town located near the Swiss-German border, known for its high quality of life and excellent work-life balance.

Work Schedule: The hybrid work arrangement allows for flexible working hours, with the option to work remotely up to 20% of the time. The core working hours are 9:00 AM to 5:00 PM local time.

ASSUMPTION: Uponor's offices in Helsinki and Schaffhausen provide a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission and initial screening by the HR department.
• Phone or video call with the HR department to discuss the role and assess cultural fit.
• First-round interview with the hiring manager and a member of the marketing team to discuss the candidate's experience, skills, and career goals.
• Second-round interview with the Chief Marketing Officer (CMO) and additional stakeholders to assess the candidate's strategic thinking, leadership skills, and cultural fit.
• Final decision and offer extension by the HR department and hiring manager.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management capabilities.
• Expertise in B2B marketing and digital marketing strategies.
• Cultural fit and alignment with Uponor's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the construction industry and Uponor's business by referencing specific projects, trends, or challenges in your application materials.
• Prepare thoughtful questions to ask the interviewers about the company, the team, or the role to show your interest and engagement.

ATS Keywords: B2B marketing, strategic leadership, brand stewardship, campaign management, cross-functional collaboration, budget management, market insights, digital marketing, data analytics, customer-centric strategies, innovation, sustainability, communication, organizational skills

ASSUMPTION: Uponor's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)
• Data analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will be comfortable working with a range of marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Sustainability
• Collaboration
• Integrity

Work Style:

• Strategic and forward-thinking
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you incorporate customer insights into your marketing strategies?
• Can you describe a time when you drove innovation and change within a marketing team or organization?
• How do you balance the need for data-driven decision-making with the importance of creativity and intuition in marketing?

ASSUMPTION: Uponor's culture values innovation, sustainability, and collaboration, with a strong focus on customer-centricity and strategic thinking. Candidates who align with these values and work styles will be well-suited for this role.

⚠️ Potential Challenges

• Managing a global marketing team with diverse backgrounds and time zones.
• Balancing the need for global consistency in branding and messaging with the requirement for regional flexibility and adaptation.
• Navigating a matrix reporting structure and collaborating effectively with various stakeholders.
• Keeping up with the fast-paced and evolving construction industry, with a focus on emerging trends and technologies.

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership skills, strategic mindset, and ability to build and maintain effective working relationships.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position focuses specifically on the Building Flow Solutions portfolio within Uponor, requiring a deep understanding of the company's products, services, and unique value proposition.
• This role is part of a global organization, with a focus on driving consistent branding and messaging across multiple regions and markets.
• Career progression in this role may involve expanding responsibilities to cover additional business units or product portfolios, or advancing to a more senior marketing leadership position within Uponor or the Georg Fischer group.

ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives within a specific product portfolio, with the potential for significant growth and impact on the company's global marketing efforts.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product or service within the Building Flow Solutions portfolio.
• Conducting market research and analysis to identify growth opportunities and inform strategic marketing initiatives.
• Creating and implementing a content marketing strategy to educate stakeholders on building flow solutions, showcase innovation, and position GF as an industry expert.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and customer-centric approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Building Flow Solutions portfolio and how this role contributes to that vision?
• How does the marketing team collaborate with other departments, such as sales, product management, and R&D, to drive business growth and innovation?
• What are the key priorities for this role in the first 90 days, and how will the company support my onboarding and success in this position?
• How does Uponor approach sustainability and innovation within the construction industry, and how can this role contribute to those efforts?
• What opportunities exist for professional development and growth within the company, and how does Uponor support the career advancement of its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success, while also providing valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://uponor.wd3.myworkdayjobs.com/Uponor_Careers/job/Helsinki-Finland/Head-of-Marketing-BFS_JR08043
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership abilities, and marketing expertise.
• Prepare for your interviews by researching Uponor's business, industry trends, and the specific challenges and opportunities facing the Building Flow Solutions portfolio.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.