Head of Marketing (Brand, Insights, Performance), Amazon Pay

📌 Core Information

🔹 Job Title: Head of Marketing (Brand, Insights, Performance)

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand growth and market presence through strategic marketing initiatives
• Overseeing brand health, consumer insights, advertising, and merchandising efforts
• Collaborating with cross-functional teams and external partners to amplify marketing efforts
• Leading and mentoring a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in marketing. The ideal candidate will have a deep understanding of brand management, consumer insights, and performance marketing.

📋 Key Responsibilities

✅ Develop and implement strategies to enhance and maintain the overall health and perception of the brand

✅ Monitor brand performance through various metrics and adjust strategies accordingly

✅ Ensure brand consistency across all touchpoints and marketing channels

✅ Create and oversee the execution of innovative advertising campaigns across multiple channels

✅ Manage relationships with central Amazon marketing teams, agencies, and partners

✅ Monitor and optimize advertising performance to maximize ROI

✅ Increase traffic and users to the Amazon Pay app/stores through onsite merchandising strategies

✅ Develop an insights roadmap to gather deep consumer insights and trends across product categories and customer segments

✅ Analyze data to understand customer behavior, preferences, and pain points

✅ Translate insights into actionable marketing strategies and campaigns

✅ Work closely with cross-functional teams, including Products and Categories, to ensure marketing strategies align with overall business objectives

✅ Collaborate with external partners and stakeholders to amplify marketing efforts

✅ Build, lead, and mentor a high-performing marketing team

✅ Foster a collaborative and innovative team culture

✅ Set clear goals, provide feedback, and support professional development

ASSUMPTION: The role requires a balance of strategic thinking, data-driven decision making, and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing teams and cross-functional projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in marketing, with at least 5 years in a leadership role

Required Skills:

• Proven expertise in brand management, consumer insights, and performance marketing
• Strong analytical skills and data-driven decision making
• Excellent leadership, team management, and mentoring skills
• Excellent communication and stakeholder management skills
• Proven experience in driving brand growth and market presence
• Familiarity with Amazon's products and services

Preferred Skills:

• Experience in the payments industry
• Fluency in multiple languages
• Experience working with cross-functional teams and external partners

ASSUMPTION: The ideal candidate will have a strong track record in marketing leadership roles, with a focus on brand management, consumer insights, and performance marketing. Experience working in the payments industry or with Amazon's products and services is a plus.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a similar role at Amazon)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM IST. May require occasional evenings and weekends to meet deadlines.

ASSUMPTION: The salary range is estimated based on industry standards for a similar role at Amazon. The actual salary may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Technology

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1994 (Amazon was founded in Bellevue, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (Amazon Web Services)
• Digital streaming and entertainment (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning (Alexa, Amazon Echo, etc.)

Company Website: https://www.amazon.com/

ASSUMPTION: Working at Amazon offers opportunities to innovate and work on large-scale projects. The company culture is fast-paced, data-driven, and focused on customer experience.

📊 Role Analysis

Career Level: Executive/Managerial

Reporting Structure: This role reports directly to the Head of Marketing for Amazon Pay India

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to lead larger marketing teams or take on broader responsibilities within Amazon Pay or other Amazon businesses
• Opportunities to work on high-impact projects and drive significant business growth
• Access to professional development and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Amazon's payments business in India.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third most populous city in India
• Bengaluru is known for its pleasant climate, vibrant culture, and thriving tech industry
• The office is located in a prominent business district with easy access to public transportation and amenities

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM IST, with occasional evenings and weekends as needed

ASSUMPTION: Bengaluru offers a high quality of life, with a mix of urban and natural environments, and a vibrant cultural scene. The office location is convenient and well-connected, with ample opportunities for dining, shopping, and entertainment nearby.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and stakeholder management skills
• Domain expertise in brand management, consumer insights, and performance marketing
• Cultural fit with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to brand management, consumer insights, and performance marketing
• Demonstrate your ability to lead and manage high-performing teams
• Showcase your understanding of Amazon's products, services, and competitive landscape

ATS Keywords: Brand management, consumer insights, performance marketing, leadership, team management, Amazon, Amazon Pay, marketing strategy, advertising, merchandising

ASSUMPTION: The interview process at Amazon is thorough and designed to assess the candidate's skills, experience, and cultural fit. Successful candidates will demonstrate strong problem-solving skills, leadership potential, and a deep understanding of Amazon's business and products.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (Asana, Trello, JIRA)

ASSUMPTION: The ideal candidate will be comfortable using a range of marketing tools and technologies, with a focus on data analysis, project management, and creative design.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and action-oriented
• Innovative and entrepreneurial

Self-Assessment Questions:

• Do you have a proven track record of driving brand growth and market presence through strategic marketing initiatives?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you have strong leadership, team management, and mentoring skills?
• Are you passionate about Amazon's products and services, and committed to helping the company achieve its mission?

ASSUMPTION: Amazon's company culture is fast-paced, data-driven, and focused on customer experience. The ideal candidate will be comfortable working in a dynamic environment, with a strong bias for action and a commitment to driving results.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and data-driven decision making, which can be challenging in a fast-paced environment
• The role involves leading and managing a team, which can be demanding and require strong leadership skills
• The role may require occasional evenings and weekends to meet deadlines, which can impact work-life balance
• The role is based in Bengaluru, which may require relocation for candidates not currently based in the city

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong leadership, team management, and time management skills. They will also be open to occasional evenings and weekends as needed to meet deadlines.

📈 Similar Roles Comparison

• This role is unique in its focus on driving brand growth and market presence for Amazon Pay in India
• Similar roles in other regions may have different market dynamics, competitive landscapes, and consumer behaviors
• Career progression in this role may lead to broader responsibilities within Amazon Pay or other Amazon businesses

ASSUMPTION: This role offers a unique opportunity to drive brand growth and market presence for Amazon Pay in India, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive brand health management strategy for Amazon Pay
• Conducting a deep dive analysis of consumer insights and trends in the Indian payments market
• Launching a high-impact advertising campaign to drive user acquisition and engagement for Amazon Pay

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for Amazon Pay in India?
• What are the key challenges facing the Amazon Pay business in India, and how can this role help address them?
• How does Amazon support the professional development and growth of its marketing team members?
• What is the expected work-life balance for this role, and how is it supported by the company?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Amazon's products, services, and competitive landscape
• Be ready to discuss your approach to brand management, consumer insights, and performance marketing
• Follow up with the HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.