📌 Core Information
🔹 Job Title: Head of Marketing & Business Development
🔹 Company: Hayleys Group
🔹 Location: Myanmar
🔹 Job Type: Full Time
🔹 Category: Wholesale Import and Export
🔹 Date Posted: 2025-06-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Directing and overseeing business development and marketing strategies
- Exploring and initiating new business opportunities
- Developing and maintaining customer relationships
- Enhancing public relations and company visibility
- Managing sales and marketing budgets
- Supervising and developing the MBD team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in business development and marketing to drive the company's growth and expansion.
📋 Key Responsibilities
✅ Direct and oversee the company's business development function, exploring and initiating new business opportunities
✅ Identify new business opportunities through market studies and strategy development
✅ Obtain market and industry trends and competitor information for timely decision-making
✅ Achieve new revenue growth by managing sales and marketing budgets
✅ Enhance public relations and company visibility through strategic interactions and promotional activities
✅ Interact with potential and existing clients to gauge customer expectations and service standards
✅ Recommend and administer policies, procedures, and internal business processes
✅ Supervise, counsel, and develop the MBD team
ASSUMPTION: The role requires a high level of autonomy, strong leadership skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's Degree approved by UGC or equivalent professional qualification
Experience: 2 to 3 years of experience in a similar capacity
Required Skills:
- Proven experience in business development and marketing strategies
- Strong numerical and analytical skills
- Excellent communication and motivational skills
- Ability to customize solutions and conceptualize new businesses
Preferred Skills:
- Fluency in multiple languages
- Experience in the wholesale import and export industry
ASSUMPTION: Candidates with relevant experience in business development, marketing, or a related field are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 1,200,000 MMK (Myanmar Kyat) and 2,400,000 MMK per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Myanmar.
Benefits:
- Performance-driven pay and benefits
- Opportunities for career growth within the Hayleys Group
- Working in a diverse and dynamic environment
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Hayleys Group is a leading diversified conglomerate in Sri Lanka, with business interests in 16 diverse sectors, catering to over 80 markets worldwide. The company accounts for approximately 5% of Sri Lanka’s export income and has a strong presence in the transportation and logistics industry.
Company Size: The Hayleys Group has over 10,000 employees globally, providing a large and diverse work environment.
Founded: The Hayleys Group was founded in 1878 and has a rich history of over 146 years in various industries.
Company Description:
- The Hayleys Group is a leading diversified conglomerate in Sri Lanka, with a strong presence in the transportation and logistics industry.
- The company accounts for approximately 5% of Sri Lanka’s export income and has business interests in 16 diverse sectors, catering to over 80 markets worldwide.
- The Hayleys Group has deep-rooted relationships across Sri Lanka’s agricultural and smallholder supply chains, distribution networks, and customer segments, delivering significant socio-economic value to its diverse stakeholders.
Company Specialties:
- Fibre
- Hand Protection
- Purification Products
- Textiles
- Construction Materials
- Agriculture
- Plantations and Tea Exports
- Transportation and Logistics
- Leisure and Aviation
- Consumer Products
- Power and Energy
- BPO and Shared Services
- and Investments and Services
Company Website: www.hayleys.com
ASSUMPTION: Working for the Hayleys Group offers opportunities for career growth and development within a large, diversified organization.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the top management of the company.
Reporting Structure: The Head of Marketing & Business Development will oversee the MBD team and collaborate with various internal functions to ensure smooth operations and enhance effectiveness.
Work Arrangement: This is an on-site, full-time position, with standard office hours from Monday to Friday.
Growth Opportunities:
- Potential career progression within the Hayleys Group
- Expanding the company's product portfolio and business reach
- Developing and implementing successful marketing strategies
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: The Hayleys Group's office in Myanmar is a modern, professional environment, reflecting the company's commitment to excellence and innovation.
Office Location(s): 400, Deans Road, Colombo, Sri Lanka (headquarters)
Geographic Context:
- Myanmar is a Southeast Asian country with a growing economy and diverse industries
- The company's office is located in the bustling city of Colombo, Sri Lanka's commercial capital
- The work environment is dynamic and multicultural, with opportunities for international exposure
Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional weekend work or travel depending on business needs
ASSUMPTION: The work environment at the Hayleys Group is fast-paced, collaborative, and focused on driving business growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with top management
Key Assessment Areas:
- Strategic thinking and business acumen
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focusing on your problem-solving skills, leadership experience, and strategic thinking
- Research the Hayleys Group and its business to demonstrate your interest and understanding of the company
ATS Keywords: Business Development, Marketing Strategies, Sales Management, Public Relations, Customer Feedback, Team Supervision, Strategic Planning, Budget Management, Communication, Analytical Skills, Motivational Techniques, Customer Dynamics, Product Development, Operational Management, Policy Administration, Client Partnerships
ASSUMPTION: The application process for the Hayleys Group is competitive, and candidates should demonstrate their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the company and the candidate's experience and expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Responsibility
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you align with the Hayleys Group's core values, particularly integrity and excellence?
- Are you comfortable working in a dynamic, multicultural environment with a strong focus on results?
- Do you have a proven track record of driving business growth and success through strategic marketing and business development initiatives?
ASSUMPTION: Candidates who demonstrate a strong fit with the Hayleys Group's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Balancing multiple responsibilities and competing demands
- Developing and implementing effective marketing strategies in a competitive market
ASSUMPTION: The challenges associated with this role may vary depending on the specific needs of the company and the candidate's experience and expertise.
📈 Similar Roles Comparison
- Compared to other business development roles, this position requires a strong focus on marketing strategies and customer relationships
- In the wholesale import and export industry, this role emphasizes strategic planning and operational management
- Career progression in the Hayleys Group may involve moving into other senior leadership positions or expanding the company's product portfolio
ASSUMPTION: This role offers unique opportunities for professional growth and development within the Hayleys Group.
📝 Sample Projects
- Developing and implementing a comprehensive marketing strategy to drive business growth
- Conducting market research and analysis to identify new business opportunities
- Managing and optimizing the company's sales and marketing budget
- Strengthening client partnerships through effective communication and customer service
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's needs and the candidate's experience and expertise.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments and functions within the company?
- What are the key performance indicators (KPIs) for this position, and how are they measured?
- How does the Hayleys Group support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving business success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focusing on your problem-solving skills, leadership experience, and strategic thinking
- Research the Hayleys Group and its business to demonstrate your interest and understanding of the company
- Follow up with the hiring manager within one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
