Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Dephy, Inc.

🔹 Location: Boxborough, Massachusetts

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on leadership of marketing efforts
• Driving growth through product launch and beyond
• Owning the entire marketing funnel from awareness to retention
• Collaborating with cross-functional teams, including Product and Design
• Building and scaling a marketing team while staying involved in campaign creation and execution

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through a successful product launch.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for new products

✅ Partner with cross-functional teams to align development efforts with go-to-market strategy

✅ Engage with users and drive impact through customer adoption, deepening engagement, and fueling business growth

✅ Own brand visibility and communications strategy, including public relations, media strategies, and website development

✅ Collaborate cross-functionally to develop customer-facing materials that clearly communicate product brand and resonate with target audiences

✅ Monitor market trends and competitive landscape to inform communication strategies and ensure messaging stays relevant and differentiated

✅ Approach complex marketing problems with a solutions-first mindset, setting clear goals, testing multiple strategies, and iterating quickly to drive meaningful results

ASSUMPTION: This role requires a strong blend of strategic thinking, creativity, and analytical skills to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of marketing experience, with a strong background in product marketing, brand marketing, and product launch

Required Skills:

• Proven track record in designing and executing successful new product launches
• Excellent communication skills, with the ability to distill complex ideas into compelling narratives
• Proven ability to lead and develop high-performing teams
• Experience in B2C marketing, ideally with a physical product that incorporates software/hardware
• Ability to build and maintain strong relationships with external agencies, vendors, and industry experts

Preferred Skills:

• Experience building high-impact user journeys and optimizing multi-channel funnels
• Proficiency in creating, editing, and promoting written, visual, and digital content
• Ability to interpret technical information and translate it into simple, effective communications

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in product launches and excellent communication skills.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on experience and qualifications)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (Simple IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Long Term Disability
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Free Food & Snacks
• Casual Office
• Flexible Work Schedule
• Dog Friendly Office
• Onsite Cafeteria and Gym

Working Hours: Full-time, with up to 25% travel required

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with 10+ years of experience in a mid-sized company.

📌 Applicant Insights

🔍 Company Context

Industry: Research Services, focusing on robotics and wearable technologies

Company Size: 11-50 employees, offering a dynamic and collaborative work environment

Founded: 2015, with a mission to bring humans "Beyond Nature™" through performance-enhancing wearable robotics technologies

Company Description:

• Dephy is a robotics startup that designs, builds, evaluates, and commercializes advanced exoskeletons for human augmentation
• The company is active in various markets, including military, academic, business, medical, and consumer
• Dephy utilizes a practical, hands-on approach to its work and values diversity and inclusion

Company Specialties:

• Robotics
• Engineering
• Exoskeletons
• Mechanical Engineering
• Electrical Engineering
• Embedded Software
• Consulting

Company Website: http://dephy.com

ASSUMPTION: Dephy is a growing startup with a clear mission and a focus on innovation and collaboration.

📊 Role Analysis

Career Level: Executive/Management

Reporting Structure: This role reports directly to the CEO and will oversee a growing marketing team

Work Arrangement: On-site, with up to 25% travel required

Growth Opportunities:

• Building and leading a marketing team from scratch
• Gaining experience in a fast-growing startup environment
• Potential to shape the company's brand and marketing strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Casual, dog-friendly office

Office Location(s): 80 Central St., Boxborough, MA 01719, US

Geographic Context:

• Boxborough is a small town in Massachusetts, offering a peaceful and scenic work environment
• The office is located near major highways, making it easily accessible from nearby cities and towns
• The area offers a mix of urban and rural living, with plenty of outdoor recreation opportunities

Work Schedule: Full-time, with flexible scheduling and unlimited paid time off

ASSUMPTION: The work environment at Dephy is casual and collaborative, with a focus on flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the CEO and/or other team members
• Case study or project presentation
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team-building skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with product launches and marketing strategy
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare a case study or project presentation that demonstrates your marketing expertise
• Research Dephy's mission and values to show your enthusiasm for the company and its goals

ATS Keywords: Marketing strategy, product launch, brand marketing, B2C marketing, communication skills, team leadership, event planning, digital marketing, public relations, SEO, email marketing, content creation, customer insights, market trends, competitive analysis

ASSUMPTION: The application process at Dephy is thorough and designed to assess both marketing expertise and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used at Dephy may vary, but candidates should be comfortable with marketing automation, CRM, and other relevant software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Diversity and inclusion
• Practical problem-solving
• Customer focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a data-driven approach to marketing and decision-making?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Dephy values candidates who are innovative, collaborative, and adaptable, with a strong focus on customer needs and data-driven decision-making.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with limited resources
• Balancing strategic thinking with hands-on execution
• Managing a growing marketing team while maintaining a hands-on approach
• Competing in a crowded market with established competitors

ASSUMPTION: While there may be challenges in this role, they are outweighed by the opportunity to make a significant impact on the company's success and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a blend of strategic and hands-on responsibilities
• As a startup, Dephy offers a dynamic and fast-paced work environment with significant growth opportunities
• This role is ideal for candidates looking to build and scale a marketing team while staying deeply involved in campaign creation and execution

ASSUMPTION: This role is unique in its blend of strategic and hands-on responsibilities, offering a rare opportunity for candidates to make a significant impact on a growing company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and competitive analysis to inform marketing strategy
• Creating and optimizing multi-channel marketing campaigns to drive customer acquisition and retention
• Building and managing a high-performing marketing team, including hiring, training, and mentoring team members

ASSUMPTION: These sample projects are representative of the types of initiatives a Head of Marketing at Dephy might undertake, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest marketing challenges facing the company, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance?
• How does the company balance innovation and experimentation with a focus on results and ROI?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and its marketing priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare a case study or project presentation that demonstrates your marketing expertise and strategic thinking
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.