Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: ShiftCare

🔹 Location: Macquarie Park, New South Wales, Australia

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive digital marketing strategy
• Driving customer acquisition and engagement through innovative digital channels
• Leading a team of digital marketers and fostering a high-performance culture
• Collaborating with cross-functional teams to gain market insights and shape content

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts and facilitate expansion into new markets.

📋 Key Responsibilities

✅ Developing and implementing a comprehensive digital marketing strategy aligned with the company’s growth objectives

✅ Working closely with cross-functional teams to understand the company’s market position and target customers

✅ Planning, executing, and optimizing digital marketing campaigns, including SEO, content marketing, paid advertising, and email marketing

✅ Designing and implementing multi-channel marketing campaigns that span digital touch points

✅ Managing and mentoring a team of digital marketers

✅ Guiding the creation of content that aligns with marketing goals

✅ Developing digital marketing strategies to support the launch and growth of the company in new markets and verticals

✅ Evaluating and adopting new marketing technologies and strategies

ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on driving results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of relevant work experience, with a minimum of 5+ years in a leadership role in B2B SaaS marketing

Required Skills:

• Strong background in both inbound and outbound marketing, including content creation, and performance-driven strategies
• Extensive knowledge of SEO, PPC, email marketing, and other digital channels
• Proven experience building and leading high-performing digital marketing teams
• Success in developing and executing cross-channel campaigns
• Proficiency with digital marketing platforms like HubSpot
• Analytical mindset with a focus on measuring success and driving business growth through data-driven decision-making
• Excellent verbal and written communication skills, with the ability to articulate marketing strategies and insights to various stakeholders

Preferred Skills:

• Experience working in the healthcare or technology industries
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of driving business growth through digital marketing efforts are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: AU$180,000 - AU$220,000 per annum (based on experience and qualifications)

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in Australia. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: ShiftCare operates in the technology and healthcare industries, specializing in software solutions for home care and disability services.

Company Size: ShiftCare is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: ShiftCare was founded in 2015 and has since grown to become a leading provider of care management software.

Company Description:

• ShiftCare software makes home care more efficient by streamlining rostering, staff management, and billing processes.
• The company aims to enable service providers to deliver higher standards of care and grow their businesses.
• ShiftCare has several advantages that make it highly suitable for Australian health services providers, including integration with the National Disability Insurance Scheme (NDIS) and automated notifications for staff.

Company Specialties:

• Software as a Service (SaaS)
• Rostering and workflow automation
• Health services and patient management
• Timesheets and invoicing
• Care management software
• Disability service software
• Home care software

Company Website: shiftcare.com

ASSUMPTION: ShiftCare's focus on innovation and improving the efficiency of home care services makes it an attractive employer for marketing professionals seeking to make an impact in the healthcare industry.

📊 Role Analysis

Career Level: Executive/Management

Reporting Structure: This role reports directly to the CEO and Board of Directors, with close collaboration with cross-functional teams.

Work Arrangement: Hybrid (On-site with remote work options)

Growth Opportunities:

• Potential to shape the company's marketing strategy and drive business growth
• Opportunities to mentor and develop team members
• Possibility to expand the role's scope as the company grows and enters new markets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 68 Waterloo Rd, Macquarie Park, New South Wales 2113, AU

Geographic Context:

• Macquarie Park is a suburb of Sydney, Australia, with a mix of commercial and residential areas.
• The office is located near public transportation, shopping centers, and restaurants.
• Sydney offers a high quality of life, with a vibrant culture, beautiful beaches, and numerous outdoor activities.

Work Schedule: Full-time, with flexible hours and remote work options available

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the benefits of both on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the CEO and/or other senior team members
• Final interview with the Board of Directors

Key Assessment Areas:

• Marketing strategy and vision
• Leadership and team management skills
• Technical marketing skills and knowledge
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research ShiftCare's industry and competitors to demonstrate your understanding of the market landscape.

ATS Keywords: Digital Marketing Strategy, Customer Acquisition, SEO, PPC, Email Marketing, Team Leadership, Cross-Channel Campaigns, Marketing Technologies, Data-Driven Decision Making, Verbal Communication, Written Communication, Collaboration, Innovation, Performance-Driven Strategies, Market Expansion

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Proficiency in these tools is expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Adaptable and open to new ideas
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• How do you align with ShiftCare's company values, and how have you demonstrated these values in your previous roles?
• How do you approach collaboration and teamwork in a hybrid work environment?
• How do you stay organized and manage multiple projects while working independently?

ASSUMPTION: ShiftCare values a strong cultural fit and looks for candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing a team in a hybrid work environment may present unique challenges in maintaining productivity and engagement.
• Balancing the demands of marketing efforts for existing products and services while also driving expansion into new markets.
• Adapting to the fast-paced and ever-changing digital marketing landscape.
• Ensuring consistent communication and collaboration with cross-functional teams.

ASSUMPTION: The Head of Marketing role at ShiftCare comes with its own set of challenges, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles, this position offers a unique opportunity to shape the marketing strategy for a growing software company in the healthcare industry.
• While the role requires a strong background in digital marketing, it also offers the chance to work in a dynamic and innovative environment.
• Career progression opportunities may include expanding the role's scope as the company grows or moving into a more senior leadership position within the organization.

ASSUMPTION: This role offers a unique blend of strategic marketing, team leadership, and the opportunity to make a significant impact on a growing company's success.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new product launch
• Conducting market research and analysis to identify new opportunities for growth and expansion
• Managing and optimizing a multi-channel marketing campaign to drive customer acquisition and engagement

ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks and initiatives the Head of Marketing may be responsible for at ShiftCare.

❓ Key Questions to Ask During Interview

• How does the company plan to support my professional development and growth in this role?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities exist for collaboration with other departments and teams within the organization?
• How does the company approach work-life balance, and what flexibility is available for remote work?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research ShiftCare's industry and competitors to demonstrate your understanding of the market landscape.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.