📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Augment
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 7-12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining Augment's narrative and positioning in the market for agentic AI in logistics
- Driving awareness and demand through strategic media and account-based marketing campaigns
- Partnering closely with the CEO and CCO to establish Augment as a category-defining platform
- Building and leading a high-leverage marketing engine to scale the company's impact
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B SaaS marketing and a deep understanding of AI and logistics. The ideal candidate will be comfortable working in a high-context, high-speed environment and have experience in brand building, demand generation, and account-based marketing.
📋 Key Responsibilities
✅ Own positioning & messaging: Craft a clear, bold narrative that educates the market on agentic AI and why Augment is a category-defining platform
✅ Drive awareness: Develop earned and owned media strategies that get Augment in front of operators, decision-makers, and AI-forward logistics leaders
✅ Build demand: Partner with Sales to generate a high-intent pipeline across brokerages, 3PLs, and shippers—from mid-market to enterprise
✅ Execute ABM: Design and execute full-funnel ABM campaigns that educate, nurture, and convert strategic accounts—aligning directly with Sales to move key targets through the pipeline
✅ Define the brand: Shape how Augment looks, sounds, and shows up in the world—from the website to product launches to customer stories
✅ Lead content strategy: Publish thought leadership, customer proof points, and product updates that resonate with ops teams and execs alike
✅ Own marketing performance: Own and report on metrics across the funnel—from awareness through to SQLs and revenue attribution
✅ Scale the function: Hire and manage a lean team (internal + agency), define metrics, and build marketing into a force multiplier
ASSUMPTION: The ideal candidate will have experience in B2B SaaS marketing, with a strong focus on brand building, demand generation, and account-based marketing. They should also have a deep understanding of AI and logistics, and be comfortable working in a high-context, high-speed environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-12+ years in B2B SaaS marketing, ideally with some experience at Agentic AI companies
Required Skills:
- High bandwidth executor, hyper organized and resourceful
- Experience leading GTM or brand efforts from 0→1 or 1→n at an early- or growth-stage startup
- Think in narrative arcs, not just campaigns; you can make complex technology simple and urgent
- Experience building and running ABM programs in partnership with Sales to accelerate deals
- Thrive in high-context, high-speed environments with product-minded founders and customers
- Understand the freight/logistics buyer (or are excited to learn fast)
- Are as comfortable writing a homepage headline as you are presenting a pipeline review
- IC experience building messaging, writing pages, launching campaigns—willingness to roll up your sleeves and execute yourself
- Experience leveraging AI tools to boost marketing productivity—across copywriting, outreach automation, campaign ops, and beyond.
Preferred Skills:
- Experience marketing AI, SaaS, or logistics tech products.
- Prior startup or zero-to-one GTM experience.
- Experience partnering tightly with sales to close the loop on performance campaigns.
- Familiarity with freight brokerage, 3PL, or logistics workflows.
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have a strong background in B2B SaaS marketing, with a focus on brand building, demand generation, and account-based marketing. They should also have a deep understanding of AI and logistics, and be comfortable working in a high-context, high-speed environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a Head of Marketing role with 7-12+ years of experience in B2B SaaS marketing)
Benefits:
- Competitive Salary
- Stock Options
- Comprehensive Health, Vision & Dental Benefits
- Equity in a High-Growth AI Startup
- Flexible Work Environment
- Work on Cutting-Edge AI in a $9T Industry
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with the required experience. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Logistics Technology
Company Size: Early-stage startup (less than 50 employees)
Founded: 2023
Company Description:
- Augment is an AI-driven logistics platform that streamlines freight brokerage, carrier management, and 3PL operations through automation
- The company aims to free logistics teams from manual data entry and repetitive tasks, allowing them to focus on high-impact problem-solving and strategic decision-making
- Augment is committed to providing reasonable accommodations for candidates with disabilities through the hiring process
Company Specialties:
- AI-driven logistics automation
- Freight brokerage and carrier management
- 3PL operations optimization
Company Website: https://www.goaugment.com/
ASSUMPTION: Augment is an early-stage startup focused on applying AI to the logistics industry. The company is committed to providing reasonable accommodations for candidates with disabilities through the hiring process.
📊 Role Analysis
Career Level: Senior-level, strategic role reporting directly to the CEO
Reporting Structure: This role will lead a lean marketing team (internal + agency) and collaborate closely with the CEO, CCO, and Sales teams
Work Arrangement: Remote OK, with flexibility for in-person collaboration as needed
Growth Opportunities:
- As a foundational leadership role, this position offers significant growth potential as the company scales
- The ideal candidate will have the opportunity to shape Augment's narrative, brand, and marketing strategy
- This role provides the chance to work on cutting-edge AI technology in a large and growing industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape Augment's narrative, brand, and marketing strategy as the company scales.
🌍 Location & Work Environment
Office Type: Remote-first with flexibility for in-person collaboration as needed
Office Location(s): United States (Remote)
Geographic Context:
- The United States is the primary market for Augment, with a focus on the logistics industry
- The remote work arrangement allows for flexibility in location, with the opportunity to work from anywhere in the United States
- The logistics industry is a large and growing market, with significant potential for innovation and disruption through AI technology
Work Schedule: Full-time (40 hours per week), with flexibility for in-person collaboration as needed
ASSUMPTION: The remote work arrangement provides flexibility for the ideal candidate, allowing them to work from anywhere in the United States while collaborating with the team as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the CEO and/or other team members
- Final interview with the CEO and/or other stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Branding and positioning expertise
- Understanding of AI and logistics technology
- Leadership and team management skills
- Cultural fit and alignment with Augment's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on brand building, demand generation, and account-based marketing
- Demonstrate your understanding of AI and logistics technology in your application materials
- Prepare for interview questions that assess your marketing strategy and execution skills, as well as your cultural fit and alignment with Augment's mission and values
ATS Keywords: B2B SaaS Marketing, Agentic AI, GTM Strategy, Brand Building, Account-Based Marketing, Content Strategy, Marketing Performance, Team Management, Narrative Development, Sales Collaboration, AI Tools, Freight Logistics Knowledge
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and execution skills, as well as their cultural fit and alignment with Augment's mission and values. The ideal candidate will have a strong background in B2B SaaS marketing, with a focus on brand building, demand generation, and account-based marketing.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- AI tools for marketing productivity (e.g., copywriting, outreach automation, campaign ops)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience using marketing automation platforms, CRM software, AI tools for marketing productivity, and project management tools. They should also be comfortable learning and integrating new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Augment values continuous learning and improvement, with a focus on staying at the forefront of AI technology in logistics
- Collaboration: Augment fosters a collaborative work environment, with a focus on cross-functional teamwork and communication
- Customer-centricity: Augment prioritizes the needs and success of its customers, with a focus on providing exceptional customer experiences
Work Style:
- High-context, high-speed environment with product-minded founders and customers
- Strategic thinker with a strong background in B2B SaaS marketing
- Comfortable working in a fast-paced, dynamic startup environment
Self-Assessment Questions:
- Do you thrive in high-context, high-speed environments with product-minded founders and customers?
- Are you a strategic thinker with a strong background in B2B SaaS marketing?
- Are you comfortable working in a fast-paced, dynamic startup environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Augment, with a strategic mindset, a background in B2B SaaS marketing, and a comfort level working in a high-context, high-speed environment with product-minded founders and customers.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
- Building a high-leverage marketing engine from scratch may present unique challenges and require creative problem-solving
- Establishing Augment as a category-defining platform in a competitive market may require strategic thinking and execution
- Working remotely may present challenges related to communication, collaboration, and time management
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic startup environment and be able to adapt to the unique challenges and opportunities presented by this role.
📈 Similar Roles Comparison
- This role is unique in its focus on agentic AI in logistics, with a specific emphasis on brand building, demand generation, and account-based marketing
- While there may be similar roles in B2B SaaS marketing, the focus on AI and logistics technology sets this role apart
- As a foundational leadership role, this position offers significant growth potential as the company scales
ASSUMPTION: This role is unique in its focus on agentic AI in logistics, with a specific emphasis on brand building, demand generation, and account-based marketing. While there may be similar roles in B2B SaaS marketing, the focus on AI and logistics technology sets this role apart.
📝 Sample Projects
- Developing a comprehensive brand strategy and positioning for Augment in the agentic AI in logistics market
- Creating and executing a strategic media and account-based marketing campaign to drive awareness and demand for Augment's platform
- Building and managing a high-leverage marketing engine to scale Augment's impact and establish the company as a category-defining platform
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate might undertake in this role. The specific projects and priorities will depend on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for agentic AI in logistics and how this role fits into that strategy?
- How does Augment differentiate itself from other AI-driven logistics platforms, and how can marketing play a role in communicating that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Augment support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions are intended to help the ideal candidate understand the company's long-term vision, priorities, and culture, as well as the specific expectations and requirements of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on brand building, demand generation, and account-based marketing
- Prepare for interview questions that assess your marketing strategy and execution skills, as well as your cultural fit and alignment with Augment's mission and values
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
