Head of Marketing, Center for Sustainable Finance and Private Wealth (CSP) Foundation

📌 Core Information

🔹 Job Title: Head of Marketing, Center for Sustainable Finance and Private Wealth (CSP) Foundation

🔹 Company: University of Zürich, Center for Sustainable Finance and Private Wealth

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and executing a cohesive global marketing strategy across multiple regions
• Building and maintaining a compelling brand identity for high-net-worth and ultra-high-net-worth audiences
• Driving client acquisition and thought leadership positioning in the sustainable and impact investing space
• Leading and mentoring a small marketing team
• Collaborating with global leadership to strengthen brand value and stakeholder engagement

ASSUMPTION: This role requires a strategic and data-driven marketer with a strong background in global services targeting high-net-worth clients. Experience in the financial services, philanthropy, or sustainability sectors is preferred.

📋 Key Responsibilities

✅ Design and execute a cohesive global marketing strategy across Zurich, Singapore, and North America

✅ Build and maintain a compelling brand identity tailored for high-net-worth and ultra-high-net-worth audiences

✅ Build and nurture a qualified prospect pipeline through strategic marketing and brand positioning

✅ Oversee development of digital and non-digital marketing initiatives, including website management, social media, content marketing, email campaigns, SEO/SEM, events, and publications

✅ Lead creation and timely delivery of high-quality marketing collateral across all client and partner touchpoints

✅ Oversight of design, production, and dissemination of high-profile, engaging applied research publications

✅ Collaborate with program teams to showcase impact stories and program successes

✅ Manage marketing budget effectively, maximizing ROI on all initiatives

✅ Lead and mentor a small team of marketing professionals and coordinate with external contractors as needed

ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-cultural communication skills. Experience in sustainable finance or impact investing is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.

Experience: 7-10+ years of demonstrated success leading marketing strategies for global services targeting HNW/UHNW clients or private wealth audiences. 5+ years in marketing team leadership and high-level stakeholder management across regions.

Required Skills:

• Proven track record of meeting or exceeding revenue targets
• Data-driven, strategic thinker with the ability to interpret metrics into action
• Strong project management skills with acute attention to detail
• Expertise in cross-cultural communication and global brand localization
• Excellent written and verbal communication skills
• International market experience, especially in financial services, philanthropy, or sustainability sectors

Preferred Skills:

• Experience or strong interest in sustainable finance/impact investing

ASSUMPTION: Candidates should have a strong background in global marketing, with a focus on high-net-worth clients. Experience in the financial services or sustainability sectors is preferred.

💰 Compensation & Benefits

Salary Range: CHF 150,000 - 200,000 per year (Estimated based on industry standards for similar roles in Switzerland)

Benefits:

• Flexible working environment
• Professional development opportunities and team culture initiatives within CSP
• Standard benefits package similar to that offered by the Canton of Zurich and the NGO/Foundations space

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Switzerland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, focusing on sustainable finance and private wealth

Company Size: 11-50 employees

Founded: The Center for Sustainable Finance and Private Wealth (CSP) was initiated at Harvard University and later established at the University of Zurich.

Company Description:

• CSP is a mission-driven platform that enables private wealth as a force for good through its growing training and research programs at leading universities worldwide
• CSP is deeply embedded in a global community of top-notch impact-minded academics, practitioners, investors, and high-net-worth individuals
• CSP aims to drive outsized positive impact globally in a dynamic growth environment

Company Specialties:

• Sustainable Finance
• Impact Investing
• Behavioural Finance
• Impact Evaluation
• ESG
• Wealth Management

Company Website: http://www.csp.uzh.ch/en.html

ASSUMPTION: CSP is a unique and important global movement that leverages scientific research to drive social change. It is deeply embedded in a global community of top-notch impact-minded academics, practitioners, investors, and high-net-worth individuals.

📊 Role Analysis

Career Level: Senior-level marketing role with team leadership responsibilities

Reporting Structure: This role reports directly to the global leadership team of CSP

Work Arrangement: On-site, with the possibility of flexible working arrangements

Growth Opportunities:

• Potential to grow within the organization as CSP continues to expand globally
• Opportunities to work closely with leading academics, practitioners, and investors in the sustainable finance and impact investing space
• Chance to gain knowledge, experience, and a network in sustainable finance

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the organization and in the broader sustainable finance and impact investing space.

🌍 Location & Work Environment

Office Type: On-site, with a flexible working environment

Office Location(s): Zürich, Switzerland

Geographic Context:

• Zürich is the largest city in Switzerland and a major financial hub
• The city offers a high quality of life, with a strong focus on sustainability and work-life balance
• Zürich is well-connected by public transportation and has a vibrant cultural scene

Work Schedule: Full-time (40 hours per week), with the possibility of flexible working arrangements

ASSUMPTION: Zürich offers a high quality of life and a vibrant cultural scene, making it an attractive location for professionals in the sustainable finance and impact investing space.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with global leadership and team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Cross-cultural communication and global brand localization skills
• Leadership and team management abilities
• Alignment with CSP's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a sample marketing plan in your cover letter to demonstrate your strategic thinking and understanding of the role
• Submit an example of your work (e.g., article, business plan, pitch deck) to showcase your marketing expertise
• Follow up with the hiring manager after submitting your application to express your interest in the role

ATS Keywords: Global marketing strategy, brand management, high-net-worth clients, sustainable finance, impact investing, team leadership

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Following up with the hiring manager can also help demonstrate a candidate's interest in the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and marketing (SEM) tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the organization's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: CSP is deeply committed to driving positive social and environmental change through its work in sustainable finance and impact investing
• Collaborative: CSP fosters a culture of collaboration and teamwork, both within the organization and with its global network of partners and stakeholders
• Innovative: CSP encourages creativity and innovation in its approach to driving impact and engaging with its community

Work Style:

• Dynamic and fast-paced: CSP is a growing and entrepreneurial organization that moves quickly to capitalize on opportunities
• Results-oriented: CSP is deeply focused on driving tangible outcomes and measuring the impact of its work
• Global: CSP operates across multiple regions and engages with a diverse global community of stakeholders

Self-Assessment Questions:

• How do you align with CSP's mission to drive positive impact through sustainable finance and impact investing?
• How do you approach cross-cultural communication and global brand localization in your marketing strategies?
• How do you thrive in a dynamic and fast-paced work environment, and what strategies do you use to manage your time and priorities effectively?

ASSUMPTION: Candidates should assess their fit with CSP's mission, values, and work style to ensure a successful and fulfilling experience in the role.

⚠️ Potential Challenges

• Managing a small team across multiple regions may present unique communication and collaboration challenges
• Balancing global brand consistency with local market relevance may require strategic and creative problem-solving
• Driving marketing outcomes in a fast-paced and dynamic growth environment may require exceptional adaptability and resilience
• Navigating the complex and evolving landscape of sustainable finance and impact investing may necessitate continuous learning and development

ASSUMPTION: Candidates should be prepared to address these potential challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving marketing outcomes for a global organization dedicated to sustainable finance and impact investing
• Compared to similar roles in the financial services or marketing consulting industries, this role offers a unique opportunity to drive impact at scale through strategic marketing and branding
• Career paths in this role may include progression to leadership positions within CSP or related organizations in the sustainable finance and impact investing space

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the sustainable finance and impact investing space.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new impact investing product launch across multiple regions
• Building and maintaining a compelling brand identity for a high-net-worth client segment in a new market
• Collaborating with program teams to create engaging and impactful marketing collateral for a major research publication

ASSUMPTION: These sample projects illustrate the strategic and creative marketing challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term strategy for driving impact and growth in the sustainable finance and impact investing space?
• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these objectives?
• How does CSP foster a culture of collaboration and innovation, and what opportunities are there for me to contribute to this dynamic work environment?
• What are the key challenges facing the organization in the next 12-24 months, and how can I help address these issues proactively?
• How does CSP support the professional development and growth of its employees, and what opportunities are there for me to grow within the organization?

ASSUMPTION: These key questions help candidates assess their fit with the organization's mission, values, and work style, as well as their potential for growth and impact in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/uzh/14227618-head-of-marketing-center-for-sustainable-finance-and-private-wealth-csp-foundation
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a sample marketing plan in your cover letter to demonstrate your strategic thinking and understanding of the role
• Submit an example of your work (e.g., article, business plan, pitch deck) to showcase your marketing expertise
• Follow up with the hiring manager after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.