Head of Marketing & Communication

📌 Core Information

🔹 Job Title: Head of Marketing & Communication

🔹 Company: Satispay

🔹 Location: Milan, Lombardy, Italy (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Driving Satispay’s brand across B2C and B2B channels
• Maximizing communication and storytelling impact
• Planning and executing high-impact B2B events
• Leading a talented team and engaging senior stakeholders
• Implementing a modern, multi-channel communication approach

ASSUMPTION: This role requires a strategic, data-driven, and execution-focused approach, with a strong emphasis on stakeholder management and event expertise.

📋 Key Responsibilities

✅ Brand Amplification & PR Management: Lead Satispay’s brand presence across B2C and B2B, managing social media, PR, and brand activations to maximize visibility and storytelling impact.

✅ Event Strategy & Execution: Plan and execute high-impact B2B events, ensuring they drive lead generation and transition event management into a scalable, efficient channel for our welfare product.

✅ Stakeholder & Team Leadership: Manage a high-performing team, collaborate closely with the CEO, and oversee agency partnerships to ensure effective communication strategies.

✅ Strategic Communication & Execution: Implement a modern, multi-channel communication approach, pushing beyond traditional banking-style PR to more innovative, fintech-driven storytelling.

ASSUMPTION: This role requires a hands-on, results-driven leader who prioritizes impact over aesthetics, maintaining high-quality delivery at speed without a big ego.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in marketing and communications, with a focus on brand amplification, PR, event management, and team leadership

Required Skills:

• Strategic and challenger mindset
• Execution-focused leadership
• Stakeholder and relationship management
• Event and communication expertise
• Fluency in English (Italian is a plus)

Preferred Skills:

• Experience in the fintech industry
• Familiarity with the Italian market
• Bilingual or multilingual

ASSUMPTION: While the ideal candidate should meet most of the listed requirements, Satispay encourages diverse perspectives and unique strengths, so don't let a checklist hold you back from applying.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Head of Marketing & Communication role with 5-10 years of experience in Italy)

Benefits:

• Meal vouchers
• Language platform access (Preply)
• Company welfare budget (€1,200 per year)
• Stock option plan
• Relocation support (if moving from abroad)
• Tech equipment
• Team-building events, parties, trips, and more!

Working Hours: Full-time (40 hours per week), with a hybrid working policy

ASSUMPTION: The salary range is an estimate based on industry standards for a similar role in Italy. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on mobile payments and money transfer

Company Size: 501-1,000 employees (Mid-size)

Founded: 2013, with headquarters in Milan, Lombardy, Italy

Company Description:

• Satispay powers payments for the people, enabling users to send, receive, and save money
• Launched in 2015, Satispay became an Italian unicorn in 2022
• Offers innovative services like meal vouchers, streamlining benefits for employers and promoting local businesses

Company Specialties:

• Mobile Payments
• Payments
• Payment Networks
• Money Transfer
• Financial Services
• Pagamenti digitali
• Pagamenti con smartphone

Company Website: www.satispay.com

ASSUMPTION: Satispay is a dynamic, growing company with a strong focus on innovation and simplifying payments for individuals and businesses.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and impact within the organization

Reporting Structure: Reports directly to the CMO, with the opportunity to collaborate closely with the CEO and other senior stakeholders

Work Arrangement: Hybrid (Remote-friendly), with a flexible working policy that combines remote work and office presence

Growth Opportunities:

• Potential to shape the future of payments in Europe
• Opportunity to grow within the organization as Satispay continues to expand
• Chance to work alongside a diverse team of talented professionals from various backgrounds

ASSUMPTION: This role offers a unique opportunity to drive strategic initiatives and make a significant impact on Satispay's growth and success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote-friendly), with a focus on flexibility and work-life balance

Office Location(s): Milan, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy, known for its fashion, finance, and cultural scenes
• Lombardy is a region in northern Italy, offering a mix of urban and rural environments
• Italy is a Mediterranean country with a rich history, culture, and cuisine

Work Schedule: Full-time (40 hours per week), with a flexible working policy that allows for a healthy work-life balance

ASSUMPTION: Satispay's hybrid work arrangement and flexible policies cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Initial call with the Talent Acquisition Team
• Technical evaluation or assessment
• Final in-person meeting with the hiring manager and/or team members

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and presentation skills
• Event planning and management expertise
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Satispay's mission and values
• Showcase your ability to drive strategic initiatives and make an impact

ATS Keywords: Brand Amplification, PR Management, Event Strategy, Team Leadership, Strategic Communication, Data-Driven Approach, Innovative Storytelling, Relationship Management, Execution-Focused Leadership, Challenger Mindset, Event Expertise

ASSUMPTION: Satispay's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• PR and event management tools (e.g., Cision, Eventbrite)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing stack.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Innovation
• Trust
• Ambition
• Responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Flexible and adaptable
• Results-focused and execution-driven

Self-Assessment Questions:

• Do you align with Satispay's core values, and how do they resonate with your personal values?
• Are you comfortable working in a dynamic, fast-paced environment, and how do you adapt to change?
• How do you approach teamwork and collaboration, and can you provide examples of successful team projects you've led or contributed to?

ASSUMPTION: Satispay values diversity and inclusion, seeking candidates who can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing a high-performing team and maintaining high-quality delivery at speed
• Balancing multiple priorities and stakeholders, including internal and external communications
• Adapting to a fast-paced, dynamic work environment
• Navigating the Italian market and cultural nuances

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning within the role.

📈 Similar Roles Comparison

• Compared to other Head of Marketing & Communication roles, this position offers a unique opportunity to shape the future of payments in Europe and drive strategic initiatives within a growing fintech company
• Satispay's focus on innovation and simplicity sets it apart from traditional financial services companies
• This role provides the opportunity to grow within the organization as Satispay continues to expand and scale its operations

ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with the potential for significant impact on Satispay's growth and success.

📝 Sample Projects

• Developing and executing a comprehensive brand amplification strategy, including social media, PR, and influencer marketing campaigns
• Planning and executing high-impact B2B events, such as industry conferences, product launches, or customer appreciation events
• Collaborating with cross-functional teams to create and implement innovative communication campaigns, driving user engagement and acquisition

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but the specific projects may vary depending on the organization's priorities and needs.

❓ Key Questions to Ask During Interview

• How does this role fit into Satispay's long-term vision and growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Satispay support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing and communications team, and how can this role help address them?
• How does Satispay measure the success of its marketing and communications efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their application and potential fit within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Satispay careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past work, including successful brand amplification campaigns, event management projects, or strategic communication initiatives
• Follow up with Satispay's Talent Acquisition Team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.