📌 Core Information
🔹 Job Title: Head of Marketing & Communications (m/w/d)
🔹 Company: Saab
🔹 Location: Berlin - Charlottenstr. 59, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Fachliche und disziplinarische Führung eines kleinen Teams im Bereich Marketing & Communications
- Verantwortung für die Marketingstrategie einer domänenübergreifenden Produktpalette in Koordination mit dem VP Marketing & Sales und jeweiligen Business Units
- Konzeption und Umsetzung integrierter Marketingkampagnen über verschiedene Kommunikationskanäle hinweg, in enger Abstimmung mit dem Mutterkonzern
- Hauptverantwortlichkeit für Medienanfragen sowie Steuerung der externen Pressekommunikation
- Verantwortung für die Planung und Durchführung von Maßnahmen zur Markenpräsentation auf Messen und Veranstaltungen, unterstützt durch das Team
- Steuerung von Inhalten für Social Media unter Nutzung relevanter KPIs und Plattformmetriken
- Anweisungen zur internen Kommunikation in enger Zusammenarbeit mit ihrem Team und relevanten Schnittstellen
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. It is ideal for a candidate with experience in a similar role within an international organization.
📋 Key Responsibilities
✅ Fachliche und disziplinarische Führung eines kleinen Teams im Bereich Marketing & Communications
✅ Verantwortung für die Marketingstrategie einer domänenübergreifenden Produktpalette in Koordination mit dem VP Marketing & Sales und jeweiligen Business Units
✅ Konzeption und Umsetzung integrierter Marketingkampagnen über verschiedene Kommunikationskanäle hinweg, in enger Abstimmung mit dem Mutterkonzern
✅ Hauptverantwortlichkeit für Medienanfragen sowie Steuerung der externen Pressekommunikation
✅ Verantwortung für die Planung und Durchführung von Maßnahmen zur Markenpräsentation auf Messen und Veranstaltungen, unterstützt durch das Team
✅ Steuerung von Inhalten für Social Media unter Nutzung relevanter KPIs und Plattformmetriken
✅ Anweisungen zur internen Kommunikation in enger Zusammenarbeit mit ihrem Team und relevanten Schnittstellen
ASSUMPTION: The role involves a mix of strategic planning, team management, and hands-on implementation of marketing campaigns. It requires strong leadership, communication, and project management skills.
🎯 Required Qualifications
Education: Abgeschlossenes Studium im Bereich Kommunikation, Journalismus oder einer vergleichbaren Fachrichtung
Experience: Relevante Berufserfahrung in einer vergleichbaren Position
Required Skills:
- Starke organisatorische Fähigkeiten und klare Kommunikationskompetenz, sowohl intern als auch extern, mit der Fähigkeit, Prozesse effizient zu steuern und Botschaften präzise zu vermitteln
- Eigenverantwortliche, zielorientierte, strukturierte und sorgfältige Arbeitsweise
- Sicherer Umgang mit MS-Office
- Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
- Bereitschaft zu regelmäßigen Dienstreisen innerhalb Deutschlands und gelegentlich international
Preferred Skills:
- Erfahrung in der Zusammenarbeit innerhalb eines international tätigen Großunternehmens und mit interdisziplinären, global aufgestellten Teams
- Ein Verständnis für politische Zusammenhänge oder Erfahrungen im politischen Umfeld
ASSUMPTION: The ideal candidate will have a strong background in marketing and communications, with experience in a similar role within an international organization. They should possess excellent communication, organizational, and project management skills.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a similar role in Germany)
Benefits:
- Attractive Vergütung zzgl. monatlicher Sachbezug
- Vereinbarkeit von Beruf und Familie: Flexible Arbeitszeiten (Gleitzeit); Möglichkeit zum mobilen Arbeiten; Kindergartenzuschuss
- Gesundheit: Kostenloses Wasser und Obst; Zuschuss zur Fitnessstudimitgliedschaft; JobRad
- Vorsorge: Berufsunfähigkeitsversicherung; Arbeitgeberzuschuss in betriebliche Altersvorsorge; attraktives Aktiensparprogramm
- Erholung: 30 Tage Urlaub; Erholungsbeihilfe
- Bildung: Vielfältige interne und externe Weiterbildungsmöglichkeiten sowie individuelle Karrieremodelle; jährliche Mitarbeiterentwicklungsgespräche
- Mitarbeiterevents: Sommerfest, Weihnachtsfest und Teamevents
- Dienstreisen: Auszahlung doppelter Verpflegungspauschale
Working Hours: Full-time (40 hours/week) with flexible working hours and the possibility of mobile work
ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Germany. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Saab is a leading defense and security company with a focus on electronic warfare, land systems, and naval systems. It operates in various sectors, including oil and gas, renewables, marine science, aquaculture, hydro engineering, undersea mining, salvage, telecoms, nuclear, leisure, emergency, and defense.
Company Size: Saab has over 24,500 employees worldwide and is a publicly traded company. It is considered a large enterprise.
Founded: Saab was founded in 1937 and has since grown into a global leader in its industry.
Company Description:
- Saab is a leading defense and security company with a focus on electronic warfare, land systems, and naval systems.
- It operates in various sectors, including oil and gas, renewables, marine science, aquaculture, hydro engineering, undersea mining, salvage, telecoms, nuclear, leisure, emergency, and defense.
- Saab is known for its innovative technology and commitment to creating a safer and more sustainable world.
Company Specialties:
- Electronic warfare systems
- Land systems
- Naval systems
Company Website: www.saabseaeye.com
ASSUMPTION: Saab is a well-established company with a strong reputation in its industry. It is known for its innovative technology and commitment to creating a safer and more sustainable world.
📊 Role Analysis
Career Level: This role is at the management level, with responsibility for leading a team and developing marketing strategies.
Reporting Structure: The Head of Marketing & Communications reports directly to the VP of Marketing & Sales.
Work Arrangement: This role is on-site with the possibility of mobile work. The office is located in Berlin, Germany.
Growth Opportunities:
- Potential for career progression within the marketing department or the wider organization
- Opportunities for professional development through training and mentoring programs
- Chance to work on diverse projects and gain experience in various aspects of marketing and communications
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: The office is located in a modern building with collaborative workspaces and meeting rooms.
Office Location(s): Berlin - Charlottenstr. 59, Germany
Geographic Context:
- The office is located in the heart of Berlin, a major European city with a vibrant cultural scene and a thriving tech industry.
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities.
- The office is easily accessible by public transportation, with several bus and train stations nearby.
Work Schedule: Full-time (40 hours/week) with flexible working hours and the possibility of mobile work
ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being and work-life balance. The location offers a high quality of life and easy access to public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the VP of Marketing & Sales
Key Assessment Areas:
- Communication and presentation skills
- Marketing strategy and planning
- Team leadership and management
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Saab and the industry to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing strategy, team leadership, integrated marketing campaigns, media relations, event planning, social media management, internal communication, process management, German language, English language, team collaboration, political awareness, MS Office
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing the candidate's communication, leadership, and strategic planning skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media management platforms (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and communications industry. The specific tools used may vary depending on the company's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working in a team and collaborating with others?
- Do you have a proven track record of delivering results and driving continuous improvement?
ASSUMPTION: Saab values innovation, sustainability, and collaboration. It seeks candidates who are comfortable working in a fast-paced, dynamic environment and have a proven track record of delivering results.
⚠️ Potential Challenges
- The role requires managing a team and developing marketing strategies for a diverse product range, which can be challenging and time-consuming
- The company operates in a competitive and rapidly evolving industry, which can present unique challenges and opportunities
- The role may require regular travel, which can be demanding and disruptive to personal life
- The office is located in a major city, which can be expensive and have a higher cost of living compared to smaller cities or rural areas
ASSUMPTION: This role presents unique challenges and opportunities, including the need to manage a team and develop marketing strategies for a diverse product range, as well as the potential for regular travel and a higher cost of living in a major city.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Marketing Manager position, but with a focus on communications and a broader range of responsibilities
- The industry-specific context is defense and security, which presents unique challenges and opportunities compared to other industries
- Career path comparison: This role can lead to career progression within the marketing department or the wider organization, with potential opportunities for advancement to a VP or C-level position
ASSUMPTION: This role is similar to a Marketing Director or Marketing Manager position, but with a broader range of responsibilities and a focus on communications. It offers opportunities for career progression within a large, established organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Managing a team to create and distribute press releases and other external communications materials
- Planning and executing events to showcase the company's products and services to potential clients and partners
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Head of Marketing & Communications may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and communications strategy for the company?
- What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes
- Research Saab and the industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
