📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Wisr
🔹 Location: Sydney, NSW
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Driving brand growth strategy and customer proposition
- Leading a talented marketing team across all disciplines
- Making strategic decisions that influence growth trajectory
- Cross-functional collaboration with Operations and Product & Innovation teams
- Data-driven approach to build brand presence and deliver business objectives
ASSUMPTION: This role requires a strategic mindset and the ability to balance big-picture thinking with hands-on execution. It's ideal for a marketing leader who thrives in fast-paced environments and can drive growth while fostering a high-performing team culture.
📋 Key Responsibilities
✅ Transform big-picture goals into marketing strategies that deliver measurable results across customer acquisition, retention, and brand awareness
✅ Champion a culture of customer obsession, ensuring every campaign and touchpoint is designed with a deep understanding of customer needs and behaviors
✅ Build analytics frameworks with clear attribution models to measure marketing impact, optimize ROI, and inform creative and strategic decisions
✅ Drive experimentation at scale—testing channels, content, and positioning to optimize customer acquisition costs while driving customer lifetime value
✅ Deliver marketing innovation through AI, automation, and personalization while effectively managing budget and resources
✅ Launch and scale new products with distinct go-to-market strategies across direct and partner channels
✅ Oversee communications with media, investors, and key partners to enhance Wisr's market position and brand reputation
✅ Lead your team in executing high-impact campaigns while cultivating a culture of excellence, mentoring team members to achieve their full potential
ASSUMPTION: This role requires a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable working at both the 30,000-foot level and in the weeds, driving results while inspiring their team.
🎯 Required Qualifications
Education: Tertiary Qualification in Marketing or related field
Experience: Proven experience leading Brand, Marketing, Customer Experience, and Public Relations, ideally within financial services
Required Skills:
- Advanced strategic thinking to anticipate industry trends and drive innovation
- Experience managing marketing budgets with a focus on performance metrics
- Insight and data-driven approach to decision making and strategic planning
- Experience leading and developing high-performing marketing teams
- Strong communication and storytelling skills, with the ability to influence internal and external stakeholders
Preferred Skills:
- Experience in product marketing launches across both B2C and B2B channels
- Demonstrated success scaling marketing from campaigns to a company-wide growth engine that drives acquisition, retention, and profitability
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving growth and leading teams in a marketing capacity, ideally within the financial services industry.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Marketing role in Sydney, the estimated salary range is AU$150,000 - AU$200,000 per annum, plus superannuation. This estimate takes into account the experience level, location, and the strategic nature of the role.
Benefits:
- Flexible and hybrid working
- $500 every year to spend on your wellbeing
- Extra Annual Leave day off
- Discounted gym memberships
- Generous paid parental leave
- Unlimited Udemy access
- Regular social events and awesome team offsites
- Access to Employee Assistance Program
Working Hours: Full-time position with standard business hours, but flexibility is key to this role, and work-life balance is encouraged.
ASSUMPTION: The salary range provided is an estimate based on market research and should be verified with the employer. Benefits are subject to change and may be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Wisr operates in the competitive financial services sector, focusing on consumer finance and neo-lending. The market is rapidly growing, with a strong emphasis on digital transformation and innovation.
Company Size: Wisr is a mid-sized company with 201-500 employees, providing an environment where applicants can make a significant impact while enjoying the benefits of a mid-sized organization.
Founded: Wisr was founded in 2006 and is listed on the Australian Securities Exchange (ASX: WZR). The company has a rich history and a strong commitment to growth and innovation.
Company Description:
- Wisr is a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world.
- The company offers smarter, fairer loans, a round-up tool to help people get out of debt and save faster, and a dashboard to help people track and improve their credit scores.
- Wisr is committed to building a supportive, inclusive, and diverse workplace, with a strong focus on employee wellbeing and growth.
Company Specialties:
- Neo-lending and consumer finance
- Financial technology and innovation
- Customer-centric product development
Company Website: http://www.wisr.com.au
ASSUMPTION: Wisr is a well-established fintech with a strong commitment to its mission and values. The company offers a unique blend of experience and growth opportunities for the right candidate.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Growth Officer and leading a team of marketing professionals.
Reporting Structure: The Head of Marketing will report directly to the Chief Growth Officer and oversee a team of marketing specialists across various disciplines.
Work Arrangement: This role follows a hybrid work arrangement, with team members working in the office for 3 days per week and remotely for the remaining 2 days.
Growth Opportunities:
- As Wisr continues to grow, there will be opportunities for the Head of Marketing to expand their team and influence the company's overall growth strategy.
- The role offers the chance to work cross-functionally with other departments, gaining a broader understanding of the business and potential career paths within the organization.
- Wisr's commitment to employee development, including unlimited Udemy access and a $500 annual wellbeing allowance, provides ample opportunities for professional growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape Wisr's marketing strategy and make a tangible impact on the company's success.
🌍 Location & Work Environment
Office Type: Wisr's office is located in the heart of Sydney's CBD, providing a vibrant and dynamic work environment.
Office Location(s): Level 9, 333 Kent St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is Australia's largest city and a major financial hub, offering a wide range of cultural, recreational, and professional opportunities.
- The city is known for its high cost of living, but Wisr's competitive compensation package and benefits help offset these expenses.
- Sydney's diverse and multicultural population provides a rich talent pool and a dynamic business environment.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours from 9:00 AM to 5:00 PM and the option to work remotely on certain days.
ASSUMPTION: Wisr's office location and work environment provide an ideal setting for collaboration, creativity, and professional growth. The hybrid work arrangement offers the best of both worlds, allowing employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager (Chief Growth Officer) and a member of the HR team
- Final interview with the CEO and other senior stakeholders
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Cultural fit and alignment with Wisr's values
- Problem-solving and adaptability
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing leadership experience, strategic thinking, and ability to drive growth.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
- Research Wisr's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Marketing strategy, customer acquisition, brand awareness, data analysis, product marketing, team leadership, budget management, customer experience, public relations, innovation, communication, storytelling, strategic thinking, growth mindset, campaign management, performance metrics
ASSUMPTION: Wisr's hiring process is designed to be thorough and fair, with a focus on finding the best fit for both the candidate and the company. The interview process may vary depending on the specific role and the candidate's experience.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Wisr uses a range of marketing tools and technologies to streamline workflows, improve efficiency, and drive results. The ideal candidate will have experience with these tools and be comfortable learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Courageously ask, “What if?”
- ❤️ for the customer
- Smarter parts together
- Be a stunning colleague
- Growth over comfort
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Innovative and adaptable
- Customer-centric and empathetic
- Growth-focused and continuous learner
Self-Assessment Questions:
- How do you embody Wisr's value of courageously asking, “What if?” in your approach to marketing?
- Can you provide an example of a time when you went above and beyond to understand and address customer needs or pain points?
- How do you foster a culture of growth and continuous learning within your team?
ASSUMPTION: Wisr's values and work style provide a clear framework for assessing cultural fit. Candidates should be prepared to discuss their alignment with these values and how they can contribute to Wisr's unique culture.
⚠️ Potential Challenges
- The competitive nature of the financial services industry may present challenges in driving brand awareness and customer acquisition.
- Wisr's rapid growth may require the Head of Marketing to adapt quickly and pivot strategies as needed.
- The hybrid work arrangement may present challenges in maintaining team cohesion and collaboration.
- The high cost of living in Sydney may impact the overall compensation package and benefits.
ASSUMPTION: These challenges are inherent to the role and the industry, and the right candidate will be excited about the opportunity to overcome them and drive growth for Wisr.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique blend of strategic leadership and hands-on execution, with a strong focus on driving growth and innovation.
- In the competitive financial services industry, Wisr's commitment to customer-centricity and innovation sets it apart from traditional lenders and fintech competitors.
- Career progression in this role may involve moving into a Chief Marketing Officer (CMO) position or taking on additional responsibilities within the organization, such as leading a new business unit or product line.
ASSUMPTION: This role offers a unique opportunity to shape Wisr's marketing strategy and make a tangible impact on the company's growth trajectory. The ideal candidate will be excited about the prospect of driving results and growing with the organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Wisr product, targeting both B2C and B2B channels
- Conducting customer segmentation and persona research to inform marketing campaigns and improve customer acquisition and retention
- Launching a rebranding initiative to better reflect Wisr's unique value proposition and customer-centric approach
ASSUMPTION: These sample projects provide a snapshot of the strategic and tactical responsibilities required for this role. The ideal candidate will have experience leading similar projects and driving measurable results.
❓ Key Questions to Ask During Interview
- How does Wisr measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organizational structure?
- How does Wisr foster a culture of innovation and continuous learning, and what opportunities are there for professional development in this role?
- What are the key priorities for the first 90 days in this role, and how can I hit the ground running and make an immediate impact?
- How does Wisr approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and company culture. The ideal candidate will be prepared to ask thoughtful and relevant questions to demonstrate their interest in the position and Wisr's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing leadership experience, strategic thinking, and ability to drive growth.
- Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
- Research Wisr's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
