Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Maze

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Exclusively for UK, Portugal, and East Coast, US)

🚀 Job Overview

Key aspects of this role include:

• Architecting a new go-to-market engine for Maze
• Developing and executing a comprehensive marketing strategy
• Leading and growing a marketing team
• Collaborating with product, sales, and leadership teams
• Building demand systems that scale and align with sales motion

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and iteration. The ideal candidate will have experience in a senior marketing leadership role, preferably in a fast-growing B2B SaaS company.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy that drives growth and builds brand equity

✅ Lead and mentor a collaborative, high-impact marketing team

✅ Own pipeline and revenue targets in partnership with sales

✅ Strengthen Maze’s position in the market through compelling storytelling and differentiated messaging

✅ Partner with product and sales teams to ensure seamless collaboration

✅ Use data and insights to measure, report, and continuously optimize marketing performance

ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable with ambiguity and energized by building something new.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in a senior marketing leadership role, preferably in a fast-growing B2B SaaS company

Required Skills:

• Proven experience in building and scaling marketing teams
• Deep understanding of go-to-market motions and how to partner effectively with sales and product
• Data-driven mindset with a focus on outcomes and continuous improvement
• Exceptional communication, leadership, and organizational skills
• Ability to operate strategically while being willing to get hands-on when needed

Preferred Skills:

• Experience with AI-powered products
• Familiarity with user research platforms

ASSUMPTION: While not explicitly required, experience with AI-powered products or user research platforms could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $232,100 - $273,000 (USD) per year (Based on industry standards for a Head of Marketing role in a Series B company)

Benefits:

• Health insurance with international coverage, vision, and dental
• Free access to mental health care
• Life and disability insurance
• Flexible time off
• Meaningful equity
• Company retreats
• New MacBook
• Paid family leave
• Dependent health insurance coverage
• Remote work setup fund
• Flexible work schedule
• Monthly Bonus.ly points
• Virtual social engagements
• SWAG
• Open, transparent culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role in a Series B company. The benefits package is comprehensive and competitive for a company of Maze's size and stage.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (User Research Platform)

Company Size: 51-200 employees (Mid-sized)

Founded: 2018 (7 years ago)

Company Description:

• Maze is a user research platform that helps companies build the right products faster by making user insights available at the speed of product development.
• Maze empowers any company to build the right products by making user insights available at the speed of product development.
• Maze is used by 100,000+ brands across 4,000 companies, supporting 25K decisions and 6.5M questions answered in the last fiscal year.

Company Specialties:

• User research
• AI-powered product development
• B2B SaaS

Company Website: maze.co

ASSUMPTION: Maze is a well-established company in the user research platform space, with a strong focus on AI-powered product development.

📊 Role Analysis

Career Level: Executive (Reports directly to the COO)

Reporting Structure: The Head of Marketing will lead a marketing team and collaborate with product, sales, and leadership teams.

Work Arrangement: Remote (Exclusively for UK, Portugal, and East Coast, US)

Growth Opportunities:

• Potential to shape the future of Maze's go-to-market strategy
• Opportunity to grow the marketing team and take on more responsibilities
• Potential to move into a more senior role as the company scales

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Maze continues to scale and expand its market presence.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States (Remote, exclusively for UK, Portugal, and East Coast, US)

Geographic Context:

• The United States is a large and diverse country with varying time zones and cultures.
• The East Coast, in particular, is home to many tech hubs and startup ecosystems.
• The United Kingdom and Portugal have established tech industries and are well-suited to remote work.

Work Schedule: Flexible work schedule, with a focus on outcomes and results

ASSUMPTION: The remote work arrangement allows for a flexible work schedule and the opportunity to work from various locations within the specified regions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the recruitment team
• Technical assessment or case study
• Interview with the hiring manager (COO)
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Execution and project management skills
• Collaboration and team leadership
• Data analysis and interpretation

• Cultural fit and alignment with Maze's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, execution, and leadership skills
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your approach to data-driven marketing and continuous improvement
• Demonstrate your understanding of Maze's product and market position

ATS Keywords: Marketing Strategy, Demand Generation, Brand Development, Product Marketing, Team Leadership, Collaboration, Data Analysis, Communication, Go-to-Market Strategy, Customer Insight, Execution, Continuous Improvement, Storytelling, Messaging

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, execution skills, and cultural fit with Maze's values.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• AI-powered product development tools (e.g., Maze's own platform)

ASSUMPTION: Familiarity with marketing automation, CRM, project management, and data analysis tools is essential for this role. Experience with AI-powered product development tools would be a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Data-driven
• Continuously learning

Work Style:

• Remote-friendly and flexible
• Results-oriented and data-driven
• Collaborative and team-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have experience leading and growing a marketing team?
• Are you comfortable with ambiguity and energized by the process of building something new?

ASSUMPTION: Maze values candidates who are comfortable with remote work, data-driven, collaborative, and eager to build something new.

⚠️ Potential Challenges

• The role requires a balance of strategic thinking and hands-on execution, which can be challenging for some candidates.
• The remote work arrangement may present communication and collaboration challenges for some candidates.
• The role requires a strong focus on outcomes and continuous improvement, which can be demanding.
• The exclusive hiring for UK, Portugal, and East Coast, US may limit the candidate pool and present time zone challenges.

ASSUMPTION: The ideal candidate will be comfortable with the unique challenges presented by this role and eager to take them on.

📈 Similar Roles Comparison

• This role is similar to a VP of Marketing or Head of Marketing role in a fast-growing B2B SaaS company.
• However, this role is unique in its focus on AI-powered product development and user research.
• Career path comparison: This role offers significant growth opportunities and the potential to move into a more senior role as the company scales.

ASSUMPTION: While similar to other marketing leadership roles, this role is unique in its focus on AI-powered product development and user research, and offers significant growth opportunities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered product feature
• Building and scaling a demand generation system that aligns tightly with the sales motion
• Defining a shared growth strategy across product, sales, and marketing teams

ASSUMPTION: These sample projects reflect the strategic and execution-focused nature of the role, with a strong emphasis on AI-powered product development and user research.

❓ Key Questions to Ask During Interview

• How does the company plan to scale its marketing efforts in the next 12-24 months?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company approach collaboration between marketing, product, and sales teams?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional growth and development of its marketing team members?

ASSUMPTION: These key questions will help the candidate understand the company's plans, challenges, and priorities, as well as the role's expectations and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, execution, and leadership skills
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your approach to data-driven marketing and continuous improvement
• Demonstrate your understanding of Maze's product and market position
• Follow up with the recruitment team one week after submitting your application to check the status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.