📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Blinq Technologies
🔹 Location: San Francisco, California, United States & New York, New York, United States
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global marketing strategy to drive user acquisition, engagement, and retention across B2C and B2B segments.
- Building and leading a high-performing team across growth, performance, lifecycle, and brand marketing.
- Leveraging AI and Martech to enhance automation, personalization, and predictive analytics for scalable growth.
- Experimenting aggressively with data-driven growth initiatives, optimizing paid, organic, and product-led acquisition strategies.
- Collaborating with Product and Strategy teams to refine the user journey and increase conversion rates.
ASSUMPTION: This role requires a strategic and executional leader who can thrive in a fast-paced, dynamic environment and has a proven track record in scaling marketing efforts globally in a fast-growing tech environment.
📋 Key Responsibilities
✅ Develop and execute a global marketing strategy that drives user acquisition, engagement, and retention across both B2C and B2B segments.
✅ Build and lead a high-performing team across growth, performance, lifecycle, and brand marketing.
✅ Leverage AI and Martech to enhance automation, personalization, and predictive analytics for scalable growth.
✅ Experiment aggressively with data-driven growth initiatives, optimizing paid, organic, and product-led acquisition strategies.
✅ Own and optimize the full funnel, collaborating with Product and Strategy teams to refine the user journey and increase conversion rates.
✅ Drive revenue growth through multi-channel marketing, including search, social, email, partnerships, and community-driven tactics.
✅ Work closely with Engineering & Data teams to develop ML-driven marketing solutions that enhance targeting, segmentation, and campaign effectiveness.
✅ Own marketing budgets & ROI, ensuring spend is optimized for sustainable growth.
ASSUMPTION: This role requires a strong analytical mindset with experience leveraging ML/data-driven decision-making for marketing optimization and a builder’s mindset comfortable operating in a dynamic, fast-moving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of marketing experience, with a strong track record in B2B and B2C SaaS
Required Skills:
- Proven ability to scale marketing efforts globally in a fast-growing tech environment
- Deep expertise in growth marketing, AI-powered automation, and Martech stacks
- Strong analytical mindset with experience leveraging ML/data-driven decision-making for marketing optimization
- Skilled at experimentation, A/B testing, and rapid iteration to drive marketing efficiency
- Leadership experience: built and led high-performing, data-driven marketing teams
Preferred Skills:
- Experience in a PLG (Product-Led Growth) environment
- Fluency in SQL or other data querying languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with both internal teams and external stakeholders.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (Estimated based on industry standards for a Head of Marketing role with 10+ years of experience in B2B and B2C SaaS)
Benefits:
- Competitive salary & growth path
- Premium healthcare (including dental and vision)
- Generous paid time off
- Parental leave
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role with the required experience level. The actual salary may vary depending on factors such as the candidate's specific skills, qualifications, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (B2B and B2C SaaS)
Company Size: 51-200 employees (Small to Medium-sized Enterprise)
Founded: 2018 (7 years ago)
Company Description:
- Blinq Technologies is a fast-growing B2C and B2B SaaS startup that helps people grow their networks by making it easy to share their professional identity with a single link (Blinq card).
- The company offers a top-rated iOS, Android, and web app for users to create and share their digital business cards, as well as a business dashboard for organizations to manage their teams’ Blinq cards and integrate with CRM and Active Directory systems.
- Blinq Technologies has a strong focus on customer satisfaction, with over 100K reviews and a 4.9/5 rating on the App Store.
Company Specialties:
- Digital business cards
- B2B and B2C SaaS
- AI-powered automation
- Martech
- Growth marketing
Company Website: https://blinq.me/
ASSUMPTION: Blinq Technologies is a well-resourced company with a strong focus on growth, innovation, and customer satisfaction. They value real connections and spend three days a week collaborating in the office to foster creativity and problem-solving.
📊 Role Analysis
Career Level: Executive (Head of Marketing)
Reporting Structure: This role reports directly to the CEO and is responsible for leading the marketing team.
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- As Blinq grows, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities.
- With the company's focus on innovation and growth, there may be opportunities for the Head of Marketing to explore new marketing channels and strategies.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Blinq Technologies is a rapidly growing company with a strong focus on innovation and customer satisfaction.
🌍 Location & Work Environment
Office Type: Co-working space and dedicated office space
Office Location(s): 4 Bank Pl, Level 3, Melbourne, Victoria 3000, AU (Headquarters) & 450 Park Avenue South, 17th Floor, New York, NY 10016, USA (North American Office)
Geographic Context:
- Melbourne, Australia: A vibrant, multicultural city with a strong focus on technology and innovation.
- New York, United States: A global hub for business, finance, and technology.
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in the office)
ASSUMPTION: The work environment at Blinq Technologies is collaborative and creative, with a strong focus on real connections and face-to-face collaboration. The company values adaptability and execution, making it an ideal fit for candidates who thrive in dynamic, fast-moving environments.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Technical interview with the Marketing team to assess the candidate's strategic and executional skills
- Final interview with the CEO to discuss the candidate's fit for the role and the company's culture
Key Assessment Areas:
- Strategic thinking and planning
- Executive presence and leadership skills
- Technical marketing expertise (AI, Martech, data-driven decision-making)
- Cultural fit and alignment with Blinq's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, such as your proven ability to scale marketing efforts globally, your deep expertise in growth marketing, AI-powered automation, and Martech stacks, and your strong analytical mindset.
- Be prepared to discuss your experience with experimentation, A/B testing, and rapid iteration, as well as your leadership experience building and leading high-performing, data-driven marketing teams.
- Research Blinq Technologies and be ready to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: Marketing strategy, B2B marketing, B2C marketing, growth marketing, AI-powered automation, Martech, data-driven techniques, user acquisition, engagement, retention, leadership, experimentation, A/B testing, predictive analytics, team building, adaptability
ASSUMPTION: The application process at Blinq Technologies is designed to assess the candidate's strategic and executional skills, as well as their cultural fit and alignment with the company's values. The company values real connections and face-to-face collaboration, so candidates can expect a thorough and engaging interview process.
🛠️ Tools & Technologies
- AI and Martech platforms (e.g., marketing automation tools, CRM, analytics tools)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific AI and Martech platforms used by Blinq Technologies may vary, but the ideal candidate will have experience with a wide range of marketing automation, analytics, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Real connections: Blinq values face-to-face collaboration and fostering creativity through in-person interactions.
- Adaptability: Blinq values the ability to thrive in a dynamic, fast-moving environment and adapt to change.
- Execution: Blinq values getting things done and delivering results.
Work Style:
- Collaborative: Blinq values working together to achieve common goals.
- Data-driven: Blinq values making decisions based on data and analytics.
- Innovative: Blinq values pushing the boundaries of what's possible and exploring new marketing channels and strategies.
Self-Assessment Questions:
- How do you foster real connections and collaboration within your team and with other departments?
- Can you provide an example of a time when you had to adapt to a significant change in your marketing strategy or approach?
- How do you ensure that your marketing efforts are data-driven and optimized for maximum ROI?
ASSUMPTION: Blinq Technologies values real connections, adaptability, and execution. Candidates who are collaborative, data-driven, and innovative will be a strong fit for the company's culture and work style.
⚠️ Potential Challenges
- The role requires a strong strategic and executional leader who can thrive in a fast-paced, dynamic environment.
- The role involves leading a team and collaborating with other departments, so strong communication and leadership skills are essential.
- The role requires a deep understanding of AI, Martech, and data-driven decision-making, so the ideal candidate will have extensive experience in these areas.
- The role may require travel to the company's headquarters in Melbourne, Australia, and other offices as needed.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to lead a high-performing marketing team and drive growth for a rapidly growing B2C and B2B SaaS company.
📈 Similar Roles Comparison
- This role is similar to a VP of Marketing or Chief Marketing Officer (CMO) role in a fast-growing tech company, but with a stronger focus on growth marketing, AI, and Martech.
- This role is unique in its focus on driving user acquisition, engagement, and retention across both B2C and B2B segments, as well as its emphasis on experimentation, A/B testing, and rapid iteration.
- This role offers significant growth opportunities, as Blinq Technologies is a rapidly growing company with a strong focus on innovation and customer satisfaction.
ASSUMPTION: This role is unique in its focus on growth marketing, AI, and Martech, as well as its emphasis on experimentation, A/B testing, and rapid iteration. Candidates with experience in these areas will be well-positioned to succeed in this role.
📝 Sample Projects
- Developing and executing a global marketing strategy to drive user acquisition, engagement, and retention across B2C and B2B segments.
- Building and leading a high-performing team across growth, performance, lifecycle, and brand marketing, and collaborating with other departments to refine the user journey and increase conversion rates.
- Leveraging AI and Martech to enhance automation, personalization, and predictive analytics for scalable growth, and experimenting aggressively with data-driven growth initiatives to optimize paid, organic, and product-led acquisition strategies.
ASSUMPTION: These sample projects are representative of the strategic and executional responsibilities of the Head of Marketing role at Blinq Technologies. The ideal candidate will have experience in these areas and be able to hit the ground running in this fast-paced, dynamic environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI and Martech, and how this role will contribute to its evolution?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a time when the company pivoted its marketing strategy, and how did you approach this change?
- How does the company measure the success of its marketing efforts, and how will this role be evaluated?
- What are the biggest challenges facing the marketing team in the next 6 to 12 months, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates assess their fit for the role and the company's culture, as well as their ability to drive growth and innovation in the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, such as your proven ability to scale marketing efforts globally, your deep expertise in growth marketing, AI-powered automation, and Martech stacks, and your strong analytical mindset.
- Prepare for your interviews by researching Blinq Technologies and being ready to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
