Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: FoodHealth Company

🔹 Location: San Francisco, CA

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a marketing strategy to drive industry/political awareness and consumer adoption of the FoodHealth Score.
• Building and leading a marketing function across brand, content, digital, social, PR, and partnerships.
• Crafting compelling narratives around the FoodHealth Score to simplify complex nutrition science for consumers.
• Driving consumer growth and engagement through creative campaigns and rapid test-and-learn experiments.
• Managing an annual budget creatively to achieve outsized results and reporting on key marketing metrics to leadership.

ASSUMPTION: This role requires a strategic thinker who can balance creative intuition with analytical rigor and thrive on experimentation.

📋 Key Responsibilities

✅ Develop and execute a marketing strategy that drives industry/political awareness of the FoodHealth Company as a leading voice in the nutrition transparency revolution and drive consumer awareness and adoption of the FoodHealth Score.

✅ Build a marketing function that operates across all pillars: brand, content, digital, social, PR, and partnerships.

✅ Create a compelling narrative around the FoodHealth Score that simplifies complex nutrition science for everyday consumers.

✅ Position the FoodHealth Score as the new standard in food health evaluation, moving beyond calories and traditional metrics.

✅ Develop a distinctive and consistent brand identity across all touchpoints.

✅ Drive B2B2C strategy by creating strong consumer pull that incentivizes retailers and brands to adopt our technology.

✅ Design and implement creative campaigns that build massive engagement with our brand and mission.

✅ Execute rapid test-and-learn experiments to optimize marketing effectiveness and ROI.

✅ Translate consumer insights into actionable marketing initiatives that drive growth.

✅ Develop collaborative partnerships with aligned thought leaders and brands to expand reach.

✅ Work cross-functionally with sales to provide compelling marketing materials and retail marketing assets that support our partnerships.

✅ Build data-driven marketing systems that measure impact and ROI across channels.

✅ Implement attribution models to understand the consumer journey and optimize accordingly.

✅ Balance creative intuition with analytical rigor to make smart marketing investments.

✅ Report on key marketing metrics to leadership and tie marketing activities to business outcomes.

ASSUMPTION: This role requires a strong understanding of both brand and performance marketing, with the ability to balance both.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: Proven track record building consumer brands, ideally in food, health, or wellness sectors. Experience with B2B2C business models where consumer demand drives business adoption. History of achieving significant marketing results with limited resources.

Required Skills:

• Marketing strategy and leadership
• Brand building and storytelling
• Consumer growth and engagement
• Partner management
• Analytics and performance marketing
• Consumer insights and data-driven decision making
• Team leadership and mentoring
• Budget management
• Growth strategy and experimentation

Preferred Skills:

• Experience in the food or health industry
• Familiarity with nutrition science
• Background in companies that have successfully taken niche movements mainstream

ASSUMPTION: Candidates with a strong understanding of the food and health industries and a passion for nutrition will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $165,000 + Bonus (20% Target) + Equity

Benefits:

• Health, Dental & Vision Insurance
• Employee Assistance Program
• Monthly Food Stipend
• Unlimited PTO

Working Hours: Full-time, 40 hours per week. Hybrid schedule with 3 days in the office.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and the company's size. The bonus and equity components are intended to incentivize strong performance and alignment with the company's mission.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Retail, with a focus on nutrition and wellness.

Company Size: Small (11-50 employees), which means a lean, agile, and collaborative work environment where individual contributions have a significant impact.

Founded: 2020, with a mission to revolutionize how people make food choices by providing transparent nutrition information.

Company Description:

• Home of the FoodHealth Score, a proprietary nutrition rating system that simplifies complex nutrition science and empowers consumers to make better food choices.
• A nutrition intelligence company that provides data tools for consumers, retailers, and brands to make healthier choices.
• Committed to building an inclusive environment for all and celebrating diversity.

Company Specialties:

• Wellness and nutrition
• Food and beverage
• Dietetics
• Technology and foodtech
• Nutrition transparency and food data analytics

Company Website: http://foodhealth.co

ASSUMPTION: FoodHealth Company is a mission-driven startup with a strong focus on innovation, collaboration, and making a positive impact on public health.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving the company's marketing efforts and growth.

Reporting Structure: Reports directly to the CEO, with the opportunity to build and lead a marketing team.

Work Arrangement: Hybrid schedule with 3 days in the office, allowing for flexibility and a balance between collaboration and remote work.

Growth Opportunities:

• As the company grows, there will be opportunities to expand the marketing team and take on additional responsibilities.
• This role offers the chance to make a significant impact on the company's success and growth.
• Potential career paths could include advancing to a VP or C-level role within the company or moving into a similar leadership position at another organization.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to join a growing company at a critical stage in its development and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days required in the office located in San Francisco, CA.

Office Location(s): 530 Bryant St, San Francisco, CA 94107, US

Geographic Context:

• The San Francisco Bay Area has a thriving food and tech industry, providing ample opportunities for networking and collaboration.
• The company's headquarters is centrally located in downtown San Francisco, offering easy access to public transportation and amenities.
• The hybrid work arrangement allows for flexibility and a better work-life balance.

Work Schedule: Full-time, with a flexible hybrid schedule that balances collaboration and remote work.

ASSUMPTION: The hybrid work arrangement and central office location provide a convenient and flexible work environment that caters to a diverse range of employee needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences, achievements, and problem-solving skills.
• Final interview with the CEO to discuss the role's fit with the candidate's career goals and the company's mission.

Key Assessment Areas:

• Marketing strategy and leadership
• Brand building and storytelling
• Consumer growth and engagement
• Analytics and performance marketing
• Team leadership and mentoring
• Cultural fit and alignment with the company's mission

Application Tips:

• Highlight specific examples of marketing campaigns or initiatives that drove consumer engagement and growth in previous roles.
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the required qualifications for this role.
• Prepare for behavioral interview questions by reflecting on past challenges and successes in marketing roles.
• Research the company and its mission to demonstrate a strong understanding of the business and its goals.

ATS Keywords: Marketing strategy, brand building, consumer growth, engagement, analytics, performance marketing, team leadership, marketing campaigns, consumer insights, nutrition, wellness, food health

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and ability to drive marketing results in a fast-paced, startup environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and technologies, with a focus on data-driven decision making and optimization.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We are passionate about our mission to revolutionize how people make food choices.
• Inclusive: We celebrate diversity and foster an environment where everyone feels valued and respected.
• Collaborative: We work together to achieve our goals and support each other's growth and success.
• Innovative: We embrace creativity and continuous learning to drive progress and improvement.

Work Style:

• Fast-paced: We operate in a dynamic and ever-changing environment, requiring adaptability and quick decision-making.
• Data-driven: We make informed decisions based on data and analytics to optimize our marketing efforts.
• Creative: We encourage experimentation and bold thinking to challenge the status quo and drive innovation.
• Mission-focused: We prioritize our mission and its impact on public health in all our decision-making.

Self-Assessment Questions:

• How do you align with the company's mission to make nutrition simple and accessible to everyone?
• How do you approach collaboration and teamwork in a fast-paced, startup environment?
• How do you balance data-driven decision making with creative intuition and experimentation?

ASSUMPTION: The ideal candidate will be passionate about the company's mission, thrive in a fast-paced environment, and bring a unique blend of creativity, data-driven thinking, and collaboration to the role.

⚠️ Potential Challenges

• The role requires a strong understanding of both brand and performance marketing, which can be challenging to balance effectively.
• The company is growing rapidly, which can present unique challenges and opportunities in terms of team structure and decision-making.
• The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with remote team members.
• The role may involve working with tight deadlines and competing priorities, requiring strong time management and prioritization skills.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on driving consumer demand for a B2B2C product, rather than direct-to-consumer sales.
• This role offers the opportunity to work at the intersection of food, health, and technology, providing a unique and innovative marketing challenge.
• Career paths for this role may include advancing to a VP or C-level position within the company or moving into a similar leadership role at another organization in the food, health, or technology industries.

ASSUMPTION: This role offers a unique blend of marketing challenges and opportunities, requiring a strategic thinker who can balance creative intuition with analytical rigor and thrive on experimentation.

📝 Sample Projects

• Developing and executing a marketing campaign to launch the FoodHealth Score in a major retail chain, driving consumer awareness and adoption.
• Creating a compelling narrative around the FoodHealth Score that resonates with consumers and drives brand loyalty.
• Designing and implementing a data-driven marketing system that measures impact and ROI across channels and optimizes marketing effectiveness.

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the marketing challenges and opportunities presented by this role.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its reach and drive consumer adoption of the FoodHealth Score in the coming year?
• What is the current structure of the marketing team, and how does this role fit into that structure?
• How does the company support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions will help the candidate better understand the role's responsibilities, the company's goals, and the team's dynamics, enabling them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, brand building, consumer growth, and analytics skills, as well as any relevant experience with B2B2C business models and nutrition or health industries.
• Prepare for behavioral interview questions by reflecting on past marketing campaigns or initiatives that drove consumer engagement and growth.
• Research the company and its mission to demonstrate a strong understanding of the business and its goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.