📌 Core Information
🔹 Job Title: Head of Marketing Danica
🔹 Company: Danske Bank
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of Danica's marketing efforts
- Management of a team of 8 marketing professionals
- Responsibility for Danica's overall marketing budget
- Collaboration with external agencies for campaign execution
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in marketing to effectively manage a team and oversee Danica's marketing efforts.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to position Danica effectively
✅ Lead and motivate a team of 8 marketing professionals with diverse skills
✅ Manage Danica's marketing budget and ensure effective spending
✅ Collaborate with external agencies to execute marketing campaigns
✅ Monitor and analyze campaign performance and make data-driven decisions
ASSUMPTION: This role involves a mix of strategic planning, team management, and performance tracking, requiring strong analytical and leadership skills.
🎯 Required Qualifications
Education: A relevant academic background such as Cand Merc or equivalent
Experience: Over 10 years of experience in marketing, web, and social media
Required Skills:
- Proven leadership and team management skills
- Strategic thinking and planning
- Strong analytical skills
- Excellent communication and collaboration skills
- Fluency in Danish
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, candidates should have extensive experience in marketing and a proven track record of successful leadership.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Denmark, the estimated salary range is DKK 800,000 - 1,200,000 per year.
Benefits:
- Pension scheme
- Health insurance
- Employee discounts on Danske Bank products
Working Hours: Full-time position with standard Danish working hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Danske Bank operates in the competitive financial services industry, offering a wide range of banking, insurance, and investment products.
Company Size: Danske Bank is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Danske Bank was founded in 1871 and has since grown into one of the largest banks in Northern Europe.
Company Description:
- Danske Bank is a driver of growth and development, committed to being the best possible bank for its customers, employees, shareholders, and the societies it is part of.
- The bank offers a wide range of financial services, including banking products, insurance, mortgage finance, real-estate brokerage, asset management, and more.
- Danske Bank is known for its innovative, agile, and customer-centric culture, with a strong focus on digital transformation.
Company Specialties:
- Retail banking
- Corporate banking
- Private banking
- Wealth management
- Insurance
Company Website: Danske Bank
ASSUMPTION: Danske Bank's extensive product offerings and large employee base provide a dynamic and diverse work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Director of Communication, Marketing, and External Affairs.
Reporting Structure: The Head of Marketing Danica will lead a team of 8 marketing professionals and collaborate with various internal departments and external agencies.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks.
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities
- Opportunities to work on high-profile campaigns and initiatives
- Access to professional development and training programs
ASSUMPTION: As a senior leadership role, this position offers significant growth opportunities and the chance to make a substantial impact on Danica's marketing efforts.
🌍 Location & Work Environment
Office Type: Danske Bank's headquarters is a modern, collaborative workspace with open-plan offices and dedicated meeting areas.
Office Location(s): The Head of Marketing Danica will be based at Danske Bank's headquarters in Copenhagen, Denmark.
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a high quality of life.
- The city is known for its cycling culture, with an extensive network of bike lanes connecting various neighborhoods.
- Copenhagen is home to numerous parks, museums, and historic sites, offering plenty of opportunities for leisure and recreation.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work.
ASSUMPTION: The work environment at Danske Bank is collaborative and inclusive, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and relevant team members
- Final interview with the Director of Communication, Marketing, and External Affairs
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and collaboration skills
- Analytical skills and performance tracking
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Danske Bank and Danica to demonstrate your familiarity with the company and its products
ATS Keywords: Marketing strategy, team leadership, budget management, campaign execution, performance tracking, stakeholder management, external agencies, marketing team, Danica, Danske Bank
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, leadership, and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Integrity
- Accountability
- Innovation
Work Style:
- Collaborative and inclusive
- Focus on employee well-being and work-life balance
- Agile and innovative
Self-Assessment Questions:
- How do you embody Danske Bank's customer-centric values in your work?
- Can you provide an example of a time when you successfully led a team through a significant change or challenge?
- How do you approach continuous learning and professional development?
ASSUMPTION: Danske Bank values candidates who are customer-focused, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with day-to-day campaign execution
- Working with external agencies and vendors
- Adapting to a large, complex organization with multiple departments and stakeholders
ASSUMPTION: The Head of Marketing Danica will face various challenges, including team management, stakeholder communication, and navigating a large organization.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on Danica, Danske Bank's pension division
- This role requires a strong understanding of the financial services industry and pension products
- Career progression may involve moving into other senior marketing roles within Danske Bank or Danica
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its focus on Danica and the financial services industry sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign to increase Danica's brand awareness among target audiences
- Collaborating with external agencies to create engaging content for Danica's social media channels
- Analyzing campaign performance data to optimize future marketing efforts and maximize ROI
ASSUMPTION: The specific projects for this role will depend on Danica's marketing objectives and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the marketing team fits into Danske Bank's overall organization?
- How does Danske Bank support the professional development and growth of its marketing team members?
- What are the most significant challenges facing Danica's marketing efforts, and how can this role address them?
- How does Danske Bank measure the success of its marketing campaigns, and how will this role contribute to that process?
- What is the company culture like at Danske Bank, and how does the marketing team embody those values?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of Danske Bank's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Danske Bank careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Danske Bank and Danica to demonstrate your familiarity with the company and its products
- Follow up with Louise Sommerfeldt, Director of Communication, Marketing, and External Affairs, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
