📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Social Discovery Group
🔹 Location: Remote (Spain preferred)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Driving user and revenue growth through strategic marketing initiatives
- Managing and expanding the marketing team as the company grows
- Launching new markets and further penetrating core markets to increase market share
- Collaborating with cross-functional teams to deliver an exceptional user experience
- Developing and managing marketing budgets, and reporting on marketing programs and expenses
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive growth and manage a team in a dynamic, global environment.
📋 Key Responsibilities
✅ Drive user and revenue growth through innovative marketing strategies
✅ Hire, manage, and mentor marketing team members as the team expands
✅ Increase market share by successfully launching new markets and further penetrating core markets
✅ Collaborate with growth-focused teams across marketing, product, design, and engineering to deliver an exceptional user experience
✅ Create and implement strategies for successful user acquisition, performance, brand, and lifecycle marketing
✅ Continuously commit to marketing best practices and marketing effectiveness
✅ Develop and manage marketing budgets, report on marketing programs and expenses, and create a reporting dashboard with ROI, KPIs, and other metrics tied to specific marketing programs
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on performance and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in marketing, with 3+ years in a leadership role (CMO/Head of Marketing/Head of Growth) in industries such as GameDev, Dating, Gambling, eCommerce, FinTech, or Crypto
Required Skills:
- Proven experience in developing and implementing marketing strategies globally
- Strong hands-on knowledge of performance marketing (including Google, Facebook, TikTok, etc.)
- Proficiency in marketing analytics and reporting tools such as Google Docs (Excel), BI systems
- Experience with retention channels, budget management, and financial analysis
- Excellent written and verbal communication skills in English (C1 level)
- Highly organized with the ability to multitask and prioritize tasks
- Ability to negotiate and collaborate effectively with teams, departments, stakeholders, and C-Level
- Strong leadership, analytical, and problem-solving skills
- Ability to think strategically and innovatively
Preferred Skills:
- Experience working remotely in a global team
- Familiarity with the social discovery industry
ASSUMPTION: Candidates with experience in the social discovery industry or working remotely in a global team may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (gross), depending on experience and qualifications
Benefits:
- REMOTE OPPORTUNITY to work full-time
- Vacation: 28 calendar days per year
- 7 wellness days per year
- Bonuses up to $5,000 for recommending successful applicants
- Full payment for professional training, international conferences, and meetings
- Corporate discount for English lessons
- Health benefits: compensation of up to $1,000 gross per year per employee for health insurance or doctor's fees
- Workplace organization: equipped workplace and necessary equipment in offices or co-working locations, or reimbursement of workplace costs up to $1,000 gross once every 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is based on industry standards for a Head of Marketing role with the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Social Discovery Group is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. They focus on solving the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal.
Company Size: 1,001-5,000 employees (global)
Founded: 1991
Company Description:
- Social Discovery Group invests in IT startups around the world, with investments including Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.
- Their international team of 1,200 professionals and digital nomads works all over the world, with remote teams based in locations such as Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, and Australia.
- Social Discovery Group achieved Great Place to Work US Certification™ in August 2024, reflecting their core belief that a truly exceptional workplace is built on trust, pride, and camaraderie.
Company Specialties:
- Software Development
- Highload projects
- Game Mechanics
- Streams
- Front-End Development
- Back-End Development
- React Native
- Digital Venture Investment
- Mobile Development
- NLP
- Data Analysis
- Failsafe System
- .Net Development
- Machine Learning
Company Website: socialdiscoverygroup.com
ASSUMPTION: Social Discovery Group's global presence and investment in various IT startups provide ample opportunities for growth and innovation within the company.
📊 Role Analysis
Career Level: Executive (C-level or equivalent)
Reporting Structure: This role reports directly to the CEO and works closely with various teams, including marketing, product, design, and engineering.
Work Arrangement: Remote (global), with a preference for candidates based in Spain.
Growth Opportunities:
- As the company grows, there will be opportunities to expand the marketing team and take on additional responsibilities.
- Social Discovery Group's investment in IT startups may present opportunities for career growth within the broader organization.
- The global nature of the role may provide opportunities to work with diverse teams and gain international experience.
ASSUMPTION: This role offers significant growth potential, both within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (global)
Office Location(s): Social Discovery Group has offices in Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, and Australia. However, this role is remote and can be based anywhere.
Geographic Context:
- Spain: The preferred location for this role, offering a warm climate, vibrant culture, and a high quality of life.
- Global: Social Discovery Group's global presence allows for remote collaboration with teams based all over the world.
- Time Zones: The global nature of the role may require some flexibility in working hours to accommodate team members in different time zones.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role offers candidates the flexibility to work from anywhere in the world, with the opportunity to experience different cultures and work environments.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and leadership skills
- Marketing expertise and industry knowledge
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills.
- Be prepared to discuss your experience with performance marketing, budget management, and financial analysis.
- Research Social Discovery Group's portfolio of brands and investments to demonstrate your understanding of the company's mission and values.
ATS Keywords: Marketing Strategy, Global Marketing, Performance Marketing, Budget Management, Financial Analysis, Leadership, Team Management, Marketing Team Expansion, User Acquisition, Brand Marketing, Lifecycle Marketing, Marketing Effectiveness, Marketing Analytics, ROI, KPIs, Marketing Dashboard
ASSUMPTION: Social Discovery Group's global presence and investment in various IT startups may result in a competitive application process, with a focus on strategic thinking, marketing expertise, and leadership skills.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in marketing analytics and reporting tools, as well as performance marketing platforms and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Trust: Social Discovery Group believes that a truly exceptional workplace is built on trust, pride, and camaraderie.
- Pride: The company takes pride in its global presence and investment in various IT startups.
- Camaraderie: Social Discovery Group fosters a collaborative and inclusive work environment, with a team of 1,200 professionals and digital nomads working all over the world.
Work Style:
- Global: The company's global presence requires candidates to be comfortable working with diverse teams and in different time zones.
- Dynamic: Social Discovery Group's investment in IT startups and focus on innovation create a dynamic and fast-paced work environment.
- Collaborative: The role requires close collaboration with various teams, including marketing, product, design, and engineering.
Self-Assessment Questions:
- Do you have experience working remotely in a global team?
- Are you comfortable managing and expanding a marketing team in a dynamic, global environment?
- Do you have a strategic mindset and strong leadership skills?
ASSUMPTION: Candidates who are comfortable working remotely in a global team, have a strategic mindset, and strong leadership skills may be a good fit for Social Discovery Group's culture.
⚠️ Potential Challenges
- Managing a marketing team in a remote, global environment may present unique challenges in communication and collaboration.
- Balancing the demands of driving user and revenue growth with managing a marketing team and expanding the company's market share may require strong time management and prioritization skills.
- The dynamic nature of the social discovery industry may require candidates to be adaptable and responsive to change.
- The competitive nature of the application process may result in a lengthy interview process and a high bar for qualifications.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position offers a unique opportunity to work in a global, dynamic, and fast-paced environment.
- Social Discovery Group's investment in IT startups and focus on innovation set this role apart from more traditional marketing positions.
- Candidates with experience in the social discovery industry or working remotely in a global team may have a competitive advantage in this role.
ASSUMPTION: This role offers a unique opportunity for candidates with relevant experience and a strategic mindset to drive growth and innovation in a dynamic, global environment.
📝 Sample Projects
- Developing and implementing a global marketing strategy to increase market share in core markets and launch new markets
- Managing and expanding the marketing team to support the company's growth and expansion
- Creating and managing a marketing budget, and reporting on marketing programs and expenses to ensure marketing effectiveness and ROI
ASSUMPTION: These sample projects reflect the strategic, leadership, and management aspects of the Head of Marketing role at Social Discovery Group.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Social Discovery Group support the professional development and growth of its marketing team members?
- What are the key priorities for the marketing team in the first 90 days of this role?
- How does Social Discovery Group's investment in IT startups influence the marketing strategy and priorities for this role?
- What is the company's approach to work-life balance, and how does that manifest in a remote, global work environment?
ASSUMPTION: These key questions will help candidates better understand the role's priorities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and leadership skills.
- Prepare for a phone or video screen with the HR team, a technical assessment or case study, and a final interview with the CEO.
- Research Social Discovery Group's portfolio of brands and investments to demonstrate your understanding of the company's mission and values.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
