Head of Marketing Delivery - 12M FTC

📌 Core Information

🔹 Job Title: Head of Marketing Delivery - 12M FTC

🔹 Company: Rail Delivery Group

🔹 Location: London, England, United Kingdom

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (with potential for flexible working)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing the delivery of a national marketing plan to achieve strategic objectives and revenue targets
• Leading the marketing team to ensure alignment and efficient delivery across various workstreams
• Managing marketing budgets and identifying opportunities for efficiencies and/or optimisation of spend
• Collaborating with industry stakeholders to secure support and ensure alignment of activity

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. The successful candidate will have a proven track record in marketing strategy development and delivery, as well as experience working with diverse stakeholders.

📋 Key Responsibilities

✅ Develop and deliver annual integrated marketing plans combining national campaign, Railcard, national product, and project-specific campaign activity to meet agreed KPIs

✅ Lead the RDG marketing team to ensure alignment and efficient delivery across various workstreams to meet commercial and campaign objectives

✅ Ensure a robust measurement and evaluation framework is in place across all activity

✅ Manage marketing budgets, including campaigns and project spend, and identify opportunities for efficiencies and/or optimisation of spend

✅ Work across industry to secure support from key stakeholders and ensure alignment of activity across industry partners

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced environment and have the ability to adapt to changing priorities. They will also possess strong analytical skills to measure and evaluate marketing effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Significant experience at a senior Marketing level leading an effective team through planning, delivery, and evaluation

Required Skills:

• Proven experience of developing and delivering strategic marketing plans utilising the full marketing mix
• Ability to collaborate, manage, influence, and motivate across organisational boundaries
• Commercial acumen, excellent negotiation and communication skills

Preferred Skills:

• Knowledge of or experience working in the rail industry
• Excellent organisational and project management skills with proven track record of management of large budgets
• Ability to challenge convention and understanding of how different capabilities can be harnessed to support overall business objectives

ASSUMPTION: While industry-specific experience is not a strict requirement, it would be beneficial for the successful candidate to have some understanding of the rail industry and its unique challenges.

💰 Compensation & Benefits

Salary Range: £59,031 - £80,079 per year

Benefits:

• 30 days annual leave
• 75% reduction on UK rail travel (for work and leisure)
• Reduced international rail travel
• Interest-free season ticket loan
• Contributory defined benefit pension scheme
• Give As You Earn scheme
• Subsidised private medical care
• Healthcare cash plan scheme
• Employee Assistance Programme scheme
• Flexible working
• 30 weeks full pay for maternity, adoption, and shared parental leave (subject to eligibility)
• Personal Development Days
• Employees may sell up to a maximum of five days’ leave. Employees can buy up to a maximum of five days’ leave. These figures will be pro rata for part-time employees

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the UK. The benefits package is competitive and designed to support employees' work-life balance and overall well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Rail Transportation

Company Size: 201-500 employees

Founded: The Rail Delivery Group (RDG) was formed in 2016, bringing together passenger and freight operators, Network Rail, and HS2 to build a better railway, connecting the country and delivering more reliable services for customers.

Company Description:

• The Rail Delivery Group (RDG) is a membership organisation that brings together the companies that run Britain’s railway to deliver for customers and communities.
• RDG invests for the long-term, working together to make journeys better and local economies stronger, giving communities the right to new economic opportunities, now and for generations to come.
• RDG's members include passenger and freight operators, Network Rail, and HS2.

Company Specialties:

• Passenger and freight rail operations
• Infrastructure management (Network Rail)
• High-speed rail development (HS2)

Company Website: raildeliverygroup.com

ASSUMPTION: Working for the Rail Delivery Group offers the opportunity to contribute to a vital public service and make a real difference to people's lives. The organisation values collaboration, innovation, and a customer-focused approach.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Director of Marketing and Communications and has line management responsibility for the marketing team.

Work Arrangement: On-site with potential for flexible working, depending on the needs of the business and the successful candidate's preferences.

Growth Opportunities:

• Progression to a more senior role within the marketing function or the wider organisation
• Broadening of skills and experience through working on diverse projects and collaborating with various stakeholders
• Opportunities to influence the strategic direction of the organisation and contribute to its long-term success

ASSUMPTION: This role offers a unique opportunity to gain experience in a complex and dynamic industry, working at the intersection of multiple organisations and stakeholders. The successful candidate will have ample opportunities to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: On-site (with potential for flexible working)

Office Location(s): 200 Aldersgate Street, London, EC1A 4HD, GB

Geographic Context:

• London is a major global city with a vibrant culture, diverse communities, and excellent transport links.
• The office is located in the City of London, close to major transport hubs and amenities.
• The Rail Delivery Group operates nationally, with the successful candidate likely to travel to other locations as required.

Work Schedule: Full-time (37.5 hours per week), with potential for flexible working arrangements

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands. They should also be willing to travel as required and be open to flexible working arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Telephone or video screening
• Face-to-face interview with the hiring manager and/or other stakeholders
• Assessment centre or further interviews as required
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Communication and influencing skills
• Commercial acumen and budget management
• Industry-specific knowledge and understanding

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategy development and delivery, as well as your experience working with diverse stakeholders
• Research the Rail Delivery Group and the rail industry to demonstrate your understanding of the organisation and its challenges
• Be prepared to discuss your approach to measuring and evaluating marketing effectiveness

ATS Keywords: Marketing strategy, team leadership, budget management, stakeholder engagement, campaign management, measurement and evaluation, commercial acumen, negotiation skills, communication skills, project management, collaboration, influencing, motivation, organisational skills, rail industry knowledge

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate should be comfortable using a range of marketing tools and technologies to support their work. They should also be willing to learn and adapt to new tools as required.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and making a difference

Self-Assessment Questions:

• Do I have a proven track record of developing and delivering strategic marketing plans?
• Am I comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do I possess strong leadership, communication, and influencing skills?
• Am I able to collaborate effectively with diverse stakeholders and manage budgets?
• Am I passionate about making a difference to people's lives and contributing to the success of a vital public service?

ASSUMPTION: The successful candidate should be a strong cultural fit for the Rail Delivery Group, aligning with the organisation's values and work style. They should also be passionate about the organisation's mission and the opportunity to make a difference to people's lives.

⚠️ Potential Challenges

• The rail industry is complex and dynamic, with multiple stakeholders and competing priorities
• The successful candidate may need to travel extensively and be willing to work flexible hours as required
• The role may involve managing conflicting demands and expectations from different stakeholders
• The successful candidate may need to navigate political sensitivities and build relationships with diverse stakeholders

ASSUMPTION: The successful candidate should be comfortable working in a complex and dynamic environment and be able to navigate political sensitivities and build relationships with diverse stakeholders. They should also be willing to travel extensively and work flexible hours as required.

📈 Similar Roles Comparison

• This role is similar to other senior marketing roles in terms of responsibilities and required skills
• However, the rail industry has unique challenges and complexities that the successful candidate should be prepared to navigate
• This role offers the opportunity to work at the intersection of multiple organisations and stakeholders, providing a unique perspective and set of challenges

ASSUMPTION: While this role shares similarities with other senior marketing roles, the unique challenges and complexities of the rail industry set it apart. The successful candidate should be prepared to navigate these challenges and leverage the unique opportunities they present.

📝 Sample Projects

• Developing and delivering a national marketing campaign to increase passenger numbers
• Managing the marketing budget for a major infrastructure project, ensuring value for money and optimal use of resources
• Collaborating with industry stakeholders to develop and deliver a joined-up national marketing plan

ASSUMPTION: The successful candidate should be prepared to work on a diverse range of projects, from national marketing campaigns to major infrastructure projects. They should also be comfortable collaborating with industry stakeholders to deliver joined-up marketing plans.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy and how this role fits into its delivery?
• How does the Rail Delivery Group collaborate with its members and other stakeholders to deliver national marketing objectives?
• What are the key challenges facing the rail industry, and how does this role contribute to addressing them?
• How does the Rail Delivery Group support the professional development of its employees?
• What opportunities are there for growth and progression within the organisation?

ASSUMPTION: The successful candidate should use the interview process to gain a deeper understanding of the organisation, its challenges, and its opportunities. They should also be prepared to discuss their approach to marketing strategy development and delivery, as well as their experience working with diverse stakeholders.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing strategy development and delivery, as well as your experience working with diverse stakeholders
• Research the Rail Delivery Group and the rail industry to demonstrate your understanding of the organisation and its challenges
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.