📌 Core Information
🔹 Job Title: Head of Marketing, Digital Payments and Emerging Markets, LATAM
🔹 Company: Amazon
🔹 Location: Mexico City, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Mexico City or São Paulo)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the growth and expansion strategy for digital payments in LATAM
- Building and managing marketing campaigns to acquire and engage customers across the region
- Managing product marketing managers and collaborating with cross-functional teams
- Cultivating a tech culture focused on customer experiences and working backward from the customer
- Thriving in an entrepreneurial environment and navigating ambiguity or competing priorities
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to succeed in the dynamic and fast-paced environment of digital payments and emerging markets.
📋 Key Responsibilities
✅ Building and owning the growth and expansion strategy for digital payments in LATAM
✅ Developing customer insights and identifying marketing opportunities
✅ Managing marketing campaigns to acquire and engage customers across the region
✅ Managing product marketing managers and collaborating with cross-functional teams
✅ Cultivating a tech culture focused on customer experiences and working backward from the customer
✅ Influencing cross-functional leadership and driving data-driven decision-making
✅ Anticipating and removing bottlenecks, making trade-offs, and balancing business needs versus constraints
ASSUMPTION: This role requires a strong understanding of marketing strategies, customer insights, and campaign management, as well as the ability to lead and influence cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in marketing, with a focus on digital payments, e-commerce, or a related field
Required Skills:
- Proven record of building data-driven product marketing teams and creating strategic plans
- Strong analytical and detail-oriented mindset
- Ability to think outside the box and challenge the status quo
- Fluency in English and Spanish (Portuguese is a plus)
- Proven experience in customer research, behavioral analysis, and retention program management
- Experience with marketing channel management (e.g., email, push, paid advertisement) and creative development
Preferred Skills:
- Experience working in emerging markets or with diverse customer bases
- Familiarity with Amazon's products and services
- Ability to work in a fast-paced, dynamic environment with competing priorities
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital payments and emerging markets, as well as proven leadership and strategic planning skills.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD per year (based on industry standards for a senior marketing role in LATAM)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off and holiday schedule
- Employee discounts on Amazon products and services
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexibility for remote work (Mexico City or São Paulo)
ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in LATAM, with consideration for the required experience level and the company's size and reputation.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,000+ employees (Large enterprise)
Founded: 1994 (Over 25 years ago)
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Guided by principles such as customer obsession, passion for invention, operational excellence, and long-term thinking
- Committed to providing customers with the best possible shopping experience, while also investing in innovation and sustainability
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (AWS)
- Digital content and streaming services (Prime Video, Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon is a well-established and highly successful company in the e-commerce and technology industries, with a strong focus on innovation, customer experience, and operational excellence.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Head of Digital Payments for LATAM and will manage product marketing managers across the region
Work Arrangement: On-site (Mexico City or São Paulo) with flexibility for remote work
Growth Opportunities:
- Potential to expand the role's responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development and training opportunities within Amazon
ASSUMPTION: This role offers significant growth potential, as it is a senior leadership position with the opportunity to influence the company's digital payments strategy in LATAM.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and collaborative work environment
Office Location(s): Mexico City, Mexico; São Paulo, Brazil
Geographic Context:
- Mexico City: Highly populated urban area with a diverse cultural scene and vibrant business community
- São Paulo: Major economic hub in Brazil, with a large and growing e-commerce market
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Both Mexico City and São Paulo offer dynamic and diverse work environments, with access to a large talent pool and established business ecosystems.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with hiring managers and team members
- Final interview with the Head of Digital Payments for LATAM
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Marketing expertise and customer focus
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategies, campaign management experience, and customer insights
- Research Amazon's products, services, and company culture to demonstrate your enthusiasm and fit
ATS Keywords: Digital Payments, LATAM, Marketing Strategy, Customer Insights, Campaign Management, Product Marketing, Cross-Functional Teams, Emerging Markets
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and marketing expertise throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, data analysis, and project management tools, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Focus on customer experiences and working backward from the customer
Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Can you provide an example of a time when you had to adapt to a rapidly changing environment or competing priorities?
- How do you approach working backward from the customer to develop marketing strategies?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Amazon's company values and work style, with a particular emphasis on customer obsession, adaptability, and data-driven decision-making.
⚠️ Potential Challenges
- Navigating a large and complex organization with multiple stakeholders
- Managing a team across different time zones and cultures
- Balancing the need for strategic planning with the need for quick decision-making and execution
- Adapting to the unique challenges and opportunities of emerging markets
ASSUMPTION: This role presents unique challenges and opportunities, requiring candidates to be adaptable, resilient, and capable of navigating a dynamic and complex environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital payments and emerging markets within the LATAM region
- Similar roles in other regions or companies may have different market dynamics, customer bases, and competitive landscapes
- Career progression in this role may lead to broader responsibilities within Amazon's digital payments or e-commerce divisions
ASSUMPTION: While this role shares similarities with other senior marketing roles, its unique focus on digital payments and emerging markets in LATAM sets it apart and presents distinct opportunities for career growth and impact.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new digital payment method in a target LATAM country
- Conducting customer research and behavioral analysis to inform marketing strategies and improve customer engagement
- Managing a team to create and implement a retention program for high-value customers in the LATAM region
ASSUMPTION: These sample projects illustrate the strategic, customer-focused, and data-driven nature of the role's responsibilities, as well as the opportunity to work on high-impact initiatives with a significant business impact.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the digital payments market in LATAM, and how can this role address them?
- How does this role collaborate with other teams within Amazon, such as Product Management, User Experience, and Engineering?
- What opportunities exist for growth and development within Amazon's digital payments division?
- How does Amazon support its employees in balancing work-life integration, especially for those working in different time zones?
- What is the company's approach to fostering a diverse and inclusive work environment, both within the LATAM region and globally?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic priorities, team dynamics, and growth opportunities, as well as Amazon's approach to work-life integration and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Amazon Jobs
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Amazon's products, services, and company culture
- Be ready to discuss your marketing strategies, campaign management experience, and customer insights
- Follow up with the hiring manager one week after your final interview to express your enthusiasm and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
