📌 Core Information
🔹 Job Title: Head of Marketing, Dr.Bill
🔹 Company: Royal Bank of Canada (RBC)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing & growth strategy
- Collaborating with the executive team and leading a marketing team
- Fostering a culture of innovation, collaboration, and accountability
- Driving business outcomes and market expansion through strategic leadership
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B/SaaS marketing to drive business growth and market expansion.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing & growth strategy that drives business outcomes and market expansion, utilizing insights and market trends, prospect behavior, and competitive intel.
✅ Serve as a key member of the Dr.Bill executive team, contributing to the overall direction and strategy of the organization.
✅ Lead and motivate a team responsible for driving growth initiatives, fostering a culture of innovation, collaboration, and accountability.
✅ Collaborate in the creation, development, and commercialization of new products and services that meet customer needs, promote market differentiation, and contribute to sustainable growth.
✅ Focus on acquiring new customers while maintaining and improving relationships with existing ones through personalized experiences, loyalty programs, and customer engagement initiatives.
✅ Collaborate with sales, developing collateral, developing events, and establishing new/additional pipeline opportunities.
✅ Grow the Dr.Bill brand and, if needed, optimize current or develop new brand strategies.
✅ Utilize data analytics to inform strategic decisions, optimize resource allocation, and prioritize growth initiatives.
ASSUMPION: This role involves a high degree of strategic thinking, team leadership, and cross-functional collaboration to drive business growth and market expansion.
🎯 Required Qualifications
Education: Not specified
Experience: A minimum of 10 years of experience in marketing, with at least 3 years in leadership roles, preferably in tech or startup environments.
Required Skills:
- Proven experience in executing high-impact B2B/SaaS marketing campaigns across performance marketing, content marketing, and partnerships
- Demonstrable experience in digital product marketing, specifically collaborating with technical teams to reach marketing objectives
- Strong leadership skills with the ability to inspire and motivate a diverse team
- Exceptional communication skills, with the ability to articulate vision and strategy effectively to both internal teams and external partners
- Strong analytical and strategic thinking skills, with an ability to translate data into actionable insights
- A collaborative approach to working with internal and external partners and stakeholders
Preferred Skills:
- Experience in large, matrixed organizations
- Brand strategy & brand building experience
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development
- Experience in the Canadian healthcare system, working in health tech space would be an asset
ASSUMPTION: Candidates should have a strong background in B2B/SaaS marketing, leadership, and strategic thinking to excel in this role.
💰 Compensation & Benefits
Salary Range: Competitive compensation, commissions, and stock options (based on industry standards for a role of this level and experience)
Benefits:
- Bonuses
- Flexible benefits
- Competitive compensation
- Commissions
- Stock options
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range and benefits package are competitive and in line with industry standards for a role of this level and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on innovation and technology (fintech)
Company Size: 10,001+ employees (large enterprise)
Founded: 1864 (158 years ago)
Company Description:
- Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance
- RBC has a diversified business model with a focus on innovation and providing exceptional experiences to its clients
- RBC supports a broad range of community initiatives through donations, community investments, and employee volunteer activities
Company Specialties:
- finance
- banking
- investing
- insurance
- financial planning
- wealth management
- and capital markets
Company Website: http://www.rbc.com
ASSUMPTION: Working at RBC offers a stable and well-established work environment with extensive resources and opportunities for career growth.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: Reports directly to the Dr.Bill leadership team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to shape the marketing strategy and drive business growth for Dr.Bill
- Opportunity to work closely with the executive team and influence overall company direction
- Possibility to expand the role's scope and team as Dr.Bill grows
ASSUMPTION: This role offers significant growth potential as Dr.Bill continues to expand and grow its market share.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 20 King St W, Toronto, ON M5J 2J5, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario, Canada
- It is the most populous city in Canada and the fifth most populous city in North America
- Toronto is a multicultural city with a diverse range of neighborhoods and communities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Working in Toronto offers a dynamic and multicultural work environment with access to a wide range of amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Cultural fit and alignment with RBC's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
- Research RBC and Dr.Bill to demonstrate your understanding of the company and its products/services
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Marketing strategy, B2B marketing, SaaS marketing, team leadership, strategic thinking, business growth, market expansion
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Candidates should have experience with relevant marketing, analytics, and project management tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Service
- Trust
- Professionalism
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with RBC's values, particularly in a leadership role?
- How do you approach working in a large, matrixed organization like RBC?
- How do you balance data-driven decision-making with innovative thinking and adaptability?
ASSUMPTION: Candidates should assess their fit with RBC's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Working in a large, matrixed organization may require navigating complex politics and bureaucracy
- Driving business growth and market expansion in a competitive fintech landscape can be challenging
- Managing a team and fostering a culture of innovation and accountability in a large organization can be demanding
- Balancing the needs of multiple stakeholders, including internal teams and external partners, can be complex
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing in a fintech or startup environment, with a focus on B2B/SaaS marketing and business growth
- However, this role is unique in that it is part of a larger, established financial institution with extensive resources and a well-established brand
- Career paths for this role may include progression to a VP or C-level marketing role within RBC or a similar financial institution
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2B product or service offering
- Conducting market research and analysis to inform marketing strategy and tactics
- Leading a team to create and execute targeted marketing campaigns to drive customer acquisition and retention
- Collaborating with sales and product teams to optimize the customer journey and improve conversion rates
ASSUMPTION: Candidates should be prepared to provide specific examples of their marketing expertise and leadership skills in their application and interviews.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does this role fit into the overall marketing strategy and roadmap for Dr.Bill?
- What are the key priorities for the first 90 days in this role?
- How does RBC support the growth and development of its marketing team members?
- What is the company's approach to innovation and staying competitive in the fintech landscape?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and marketing expertise
- Research RBC and Dr.Bill to demonstrate your understanding of the company and its products/services
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
