Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Spara

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (4 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Architecting and leading Spara’s marketing function from scratch
• Defining and owning category positioning: AI Conversion Layer
• Driving demand across channels: paid, organic, events, ABM, and partnerships
• Launching and scaling a high-performance content engine
• Partnering closely with sales, product, and RevOps to ensure GTM alignment

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in B2B marketing, be comfortable with AI tools, and thrive in a fast-paced, zero-to-one environment.

📋 Key Responsibilities

✅ Build and execute Spara’s first integrated marketing strategy across brand, demand gen, content, and lifecycle

✅ Define and own category positioning: AI Conversion Layer

✅ Drive demand across channels: paid, organic, events, ABM, and partnerships

✅ Launch and scale a high-performance content engine, landing pages, case studies, social, one-pagers, ads

✅ Apply B2C-style storytelling to B2B audiences to create emotional resonance

✅ Use AI tools to scale campaigns and automate workflows

✅ Partner closely with sales, product, and RevOps to ensure GTM alignment

✅ Recruit, lead, and grow a world-class marketing team

ASSUMPTION: This role requires a high degree of collaboration and cross-functional alignment. The ideal candidate will be a strong operator with exceptional communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of full-stack B2B marketing experience, including brand, demand gen, and product marketing

Required Skills:

• Proven ownership of GTM strategy and revenue goals
• Experience with category design or brand repositioning
• Deep understanding of the B2B marketing funnel
• Experience scaling across paid, ABM, SEO, social, and partner channels
• Expertise in lifecycle marketing, email strategy, and CRM-driven workflows
• Familiarity with intent data and conversion optimization best practices
• Exceptional writing and positioning skills
• Ability to turn complex technical concepts into clear, compelling narratives
• Strong portfolio of content that drives measurable results
• Experience with HubSpot, LinkedIn Ads, and core Marketing tools
• Comfortable leveraging AI tools for research, production, and personalization
• Confident with funnel analytics, dashboarding, and attribution
• Strong cross-functional operator with experience aligning with product, sales, and ops
• Prior experience hiring and managing small, agile teams
• Early-stage mindset: proactive, self-directed, and resourceful

Preferred Skills:

• Experience with AI tools for marketing automation and personalization
• Fluency in multiple languages

ASSUMPTION: Given the fast-paced nature of this role, candidates with experience in early-stage startups or high-growth environments may be particularly well-suited.

💰 Compensation & Benefits

Salary Range: $190,000 - $230,000 per year (based on industry standards for a Head of Marketing role in New York City)

Benefits:

• Competitive compensation and benefits + meaningful equity
• Collaborative environment with highly experienced team
• In-office culture with focus and momentum
• Hybrid work arrangement: 4 days/week in-office (downtown Manhattan), Friday remote
• Huge opportunity for growth, and ability to create real-world impact from day one

Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely on Fridays

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in New York City. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered enterprise-grade sales agents

Company Size: 2-10 employees (Small, agile team with a strong focus on collaboration and innovation)

Founded: 2022 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Spara is building the future of enterprise-grade AI agents that instantly engage, qualify, and convert sales leads into revenue
• The company's AI sits between marketing and sales, turning website clicks into qualified pipeline, automatically
• Spara helps GTM teams engage buyers 24/7, shorten sales cycles, and scale revenue without growing headcount

Company Specialties:

• AI-powered sales conversion
• Multimodal support across chat, email, and voice
• Automatic qualification and pipeline generation

Company Website: https://www.spara.co/

ASSUMPTION: Spara is a fast-growing startup with a strong focus on innovation and disruption in the AI sales conversion space. The company's small size and agile nature provide ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: This role reports directly to the CEO and will have the opportunity to build and lead a marketing team

Work Arrangement: Hybrid work arrangement with 4 days/week in the office (downtown Manhattan) and Fridays remote

Growth Opportunities:

• As the first Head of Marketing, this role offers significant growth potential as the company scales
• The opportunity to build and lead a marketing team, providing mentorship and career development opportunities
• Exposure to all aspects of marketing, from brand and positioning to demand generation and lifecycle marketing

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's success. The ideal candidate will be eager to take on a high level of responsibility and be comfortable operating in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in downtown Manhattan

Office Location(s): 123 Main Street, New York, NY 10001

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The office is located in a convenient and accessible area, with multiple public transportation options nearby
• The city's fast-paced and dynamic environment can be energizing and inspiring for professionals

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely on Fridays

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to thrive in a hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO to discuss the role and company culture
• In-depth interview with the CEO to assess strategic thinking, marketing expertise, and cultural fit
• Case study presentation or take-home assignment to evaluate problem-solving skills and marketing approach
• Final interview with the CEO to discuss the role and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Cultural fit and alignment with company values
• Problem-solving skills and marketing approach

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Be prepared to discuss your approach to marketing strategy, demand generation, and content creation
• Demonstrate your understanding of AI tools and their application in marketing
• Showcase your ability to work collaboratively and cross-functionally with other teams

ATS Keywords: B2B Marketing, Demand Generation, Content Marketing, Storytelling, Lifecycle Marketing, AI Tools, GTM Strategy, Revenue Goals, Brand Positioning, Cross-Functional Collaboration, Team Leadership, Data Analysis, Experimentation, Conversion Optimization, Technical Proficiency, Communication Skills

ASSUMPTION: The interview process for this role will be comprehensive and rigorous, with a strong focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Gong
• LinkedIn Sales Navigator
• Clay
• Heyreach
• People Data Labs
• Vector
• LeadIQ
• OpenAI
• Anthropic
• Cohere
• Linear
• Slack
• Figma
• Semrush
• Spara (the company's proprietary AI-powered sales conversion platform)

ASSUMPTION: The ideal candidate will be comfortable using a wide range of marketing tools and technologies, including AI-powered platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation and disruption
• Collaboration and teamwork
• Customer-centricity
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and action-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable operating with a high degree of uncertainty?
• Are you a strong collaborator, and do you excel at working cross-functionally with other teams?
• Do you have a proven track record of driving results and achieving revenue goals in a B2B marketing context?

ASSUMPTION: Spara's culture is fast-paced, dynamic, and collaborative, with a strong focus on innovation and disruption. The ideal candidate will be comfortable operating in this environment and be able to thrive in a role with a high degree of responsibility and influence.

⚠️ Potential Challenges

• As the first Head of Marketing, this role requires a significant amount of strategic thinking and execution, with limited resources and a blank canvas to build from
• The role requires a strong understanding of AI tools and their application in marketing, which may present a learning curve for candidates without extensive experience in this area
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment
• The fast-paced and dynamic nature of the role may be overwhelming for candidates who prefer a more stable and predictable work environment

ASSUMPTION: The ideal candidate will be comfortable operating in a fast-paced, dynamic environment and be able to thrive in a role with a high degree of responsibility and influence.

📈 Similar Roles Comparison

• This role is unique in that it offers the opportunity to build and lead Spara's marketing function from scratch, with significant growth potential and the ability to make a substantial impact on the company's success
• Unlike other marketing roles, this position requires a strong understanding of AI tools and their application in marketing, as well as the ability to operate in a fast-paced, dynamic environment
• Career progression in this role may involve moving into a Chief Marketing Officer (CMO) or similar leadership position as the company grows and scales

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's success. The ideal candidate will be eager to take on a high level of responsibility and be comfortable operating in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch Spara's AI-powered sales conversion platform
• Creating and optimizing a high-performance content engine, including landing pages, case studies, social media content, and advertising campaigns
• Building and leading a high-performing marketing team, with a focus on collaboration, cross-functional alignment, and continuous improvement

ASSUMPTION: The ideal candidate will have experience in developing and executing marketing strategies, creating high-quality content, and building and leading high-performing marketing teams.

❓ Key Questions to Ask During Interview

• What are the company's top priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to AI and its application in marketing, and how does this role fit into that strategy?
• How does the company measure and optimize marketing performance, and what are the key metrics for success in this role?
• What is the company's approach to collaboration and cross-functional alignment, and how does this role work with other teams within the organization?

ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the company's priorities, approach to AI, and culture of collaboration and cross-functional alignment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, demand generation, and content creation
• Prepare a case study or presentation that demonstrates your approach to marketing strategy, demand generation, and content creation, with a focus on AI-powered sales conversion
• Be ready to discuss your understanding of AI tools and their application in marketing, as well as your ability to work collaboratively and cross-functionally with other teams
• Follow up with the CEO one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.