Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: X UP Digital

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the off-Amazon growth strategy for X UP Digital's brand portfolio
• Developing and executing multi-channel marketing strategies across DTC websites, social platforms, email, influencers, and new marketplaces
• Collaborating cross-functionally with creative, product, operations, and Amazon teams
• Building and managing a high-performance marketing team

ASSUMPTION: This role requires a strategic, creative, and execution-focused leader who can thrive in a high-growth environment and drive sustainable growth across multiple channels.

📋 Key Responsibilities

✅ Own and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces

✅ Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable

✅ Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning

✅ Develop and execute strategies to drive qualified traffic and increase conversion rates across X UP Digital's Shopify stores

✅ Lead the CRO strategy including landing page optimization, split testing, and site merchandising

✅ Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation (Klaviyo or similar)

✅ Drive customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies

✅ Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels

✅ Build and scale influencer and affiliate programs that deliver real performance, not just content

✅ Collaborate with Creative to test and iterate on ad creative performance

✅ Define key marketing KPIs, dashboards, and reporting cadences

✅ Use data to identify scalable growth opportunities and adjust budget allocation accordingly

✅ Work with finance and operations to forecast marketing spend vs. return and profitability

✅ Lead and mentor a growing team of channel specialists, content creators, and media buyers

✅ Collaborate cross-functionally with the Amazon and product teams but retain ownership of all off-Amazon growth channels

✅ Evaluate external agencies or freelancers as needed and ensure ROI-positive partnerships

ASSUMPTION: This role requires a hands-on leader who can balance strategic planning with day-to-day execution and team management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years of experience in DTC e-commerce marketing leadership, ideally across multiple brands or product categories

Required Skills:

• Proven experience scaling Shopify-based brands and leading high-converting digital campaigns
• Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4
• Strong command of CRO principles and funnel optimization
• Deep understanding of creative testing and performance creative strategy
• Excellent leadership and project management skills—able to delegate but still lead from the front when needed
• Experience working cross-functionally with creative, product, and analytics teams

Preferred Skills:

• Experience in Amazon brand environments or aggregator brands
• Familiarity with influencer platforms or running UGC-driven campaigns
• Experience managing multi-million-dollar DTC budgets and forecasting CAC/LTV
• Passion for consumer brands and understanding what makes a great brand stand out

ASSUMPTION: Candidates with a strong background in DTC marketing and a proven track record of driving growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on experience and market rates for similar roles in the DTC e-commerce industry)

Benefits:

• Competitive compensation package
• 10 local paid holidays & 10 PTO days per year
• Quarterly performance bonuses
• Opportunity to build and lead your own marketing team
• High-growth environment with significant ownership and creative freedom

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the DTC e-commerce industry. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital operates in the online and mail order retail industry, specializing in the strategic acquisition and optimization of Amazon FBA businesses.

Company Size: X UP Digital has 11-50 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.

Founded: X UP Digital was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth
• X UP Digital is positioned for rapid off-Amazon growth, focusing on scaling its brands beyond Amazon into DTC, social, and emerging marketplaces

Company Specialties:

• Amazon FBA business acquisition and optimization
• DTC e-commerce growth and brand development
• Multi-channel marketing strategy and execution

Company Website: xupdigital.com

ASSUMPTION: X UP Digital's focus on growth and brand development presents an exciting opportunity for marketing professionals looking to make a significant impact in a dynamic e-commerce environment.

📊 Role Analysis

Career Level: This role is a senior-level position, offering the opportunity to lead a growing marketing team and drive strategic growth for X UP Digital's brand portfolio.

Reporting Structure: The Head of Marketing will report directly to the CEO and work closely with cross-functional teams, including creative, product, operations, and the Amazon team.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement allows for a balance between collaboration and autonomy, enabling the successful candidate to lead the marketing team effectively.

Growth Opportunities:

• Building and leading a high-performance marketing team
• Driving sustainable growth across multiple channels and brands
• Gaining valuable experience in a fast-paced, high-growth e-commerce environment

ASSUMPTION: The Head of Marketing role at X UP Digital offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: X UP Digital's headquarters is located in Rochester, Michigan, with a satellite office in Islamabad, Pakistan. The company offers a hybrid work environment, combining on-site collaboration with remote flexibility.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US; Islamabad, Pakistan

Geographic Context:

• Islamabad, Pakistan, offers a vibrant and growing e-commerce market, providing ample opportunities for marketing professionals to make an impact
• The city's strategic location and time zone enable effective collaboration with global teams and stakeholders
• Islamabad's diverse cultural scene and amenities make it an attractive place to live and work

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for remote work as needed. The successful candidate will be expected to work core hours that align with the team's time zones and collaborate effectively with global stakeholders.

ASSUMPTION: The hybrid work environment at X UP Digital offers a balance between on-site collaboration and remote flexibility, enabling the successful candidate to maintain a healthy work-life balance while driving strategic growth for the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the CEO to discuss the candidate's marketing strategy, leadership style, and growth plans for the brand portfolio
• Final interview with key stakeholders from the creative, product, and operations teams to assess the candidate's ability to collaborate effectively and drive growth across multiple channels

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Cultural fit and alignment with X UP Digital's mission and values
• Ability to collaborate effectively with cross-functional teams and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership achievements, and strategic thinking
• Prepare for behavioral and situational interview questions that assess your ability to lead a growing marketing team and drive sustainable growth across multiple channels
• Research X UP Digital's brand portfolio and be prepared to discuss your ideas for driving off-Amazon growth and enhancing the company's competitive position

ATS Keywords: DTC, e-commerce, marketing strategy, leadership, team management, Shopify, CRO, email marketing, CRM, paid media, influencer marketing, analytics, reporting, growth, brand development, Amazon FBA

ASSUMPTION: The interview process at X UP Digital is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, ensuring that the successful candidate is well-positioned to drive the company's off-Amazon growth strategy.

🛠️ Tools & Technologies

• Klaviyo (email marketing and SMS automation)
• Shopify (DTC e-commerce platform)
• Meta Ads (Facebook and Instagram advertising)
• Google Ads (search and display advertising)
• TikTok Ads (social media advertising)
• GA4 (web analytics)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The successful candidate will have hands-on experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and serving customer needs to drive brand growth and loyalty
• Innovative: Embrace a test-and-learn mindset to continuously improve marketing strategies and tactics
• Collaborative: Foster a culture of open communication and cross-functional collaboration to drive shared success
• Data-driven: Use data and analytics to inform decision-making and optimize marketing performance

Work Style:

• Strategic: Balance long-term planning with day-to-day execution to drive sustainable growth
• Adaptable: Embrace change and pivot marketing strategies as needed to capitalize on new opportunities or mitigate risks
• Results-oriented: Focus on delivering measurable outcomes and optimizing marketing ROI

Self-Assessment Questions:

• Do you have a proven track record of driving sustainable growth for DTC e-commerce brands?
• Are you comfortable leading a growing marketing team and collaborating with cross-functional stakeholders?
• Do you thrive in a fast-paced, high-growth environment and embrace a test-and-learn mindset?

ASSUMPTION: X UP Digital's culture values strategic thinking, collaboration, and a data-driven approach to marketing, making it an ideal fit for candidates with a strong background in DTC e-commerce and a passion for driving brand growth.

⚠️ Potential Challenges

• Managing a growing marketing team and balancing strategic planning with day-to-day execution
• Driving sustainable growth across multiple channels and brands in a fast-paced, high-growth environment
• Collaborating effectively with cross-functional teams and stakeholders, including creative, product, operations, and the Amazon team
• Adapting to new tools, technologies, and marketing strategies as the company evolves and expands its off-Amazon growth strategy

ASSUMPTION: The Head of Marketing role at X UP Digital presents both exciting opportunities and significant challenges, requiring a strategic, creative, and execution-focused leader who can thrive in a dynamic e-commerce environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving off-Amazon growth for a portfolio of DTC e-commerce brands
• X UP Digital's focus on Amazon FBA business acquisition and optimization sets it apart from other DTC e-commerce companies
• This role offers the unique opportunity to build and lead a growing marketing team in a fast-paced, high-growth environment

ASSUMPTION: The Head of Marketing role at X UP Digital is a unique opportunity for marketing professionals looking to make a significant impact in a dynamic e-commerce environment, with a focus on driving off-Amazon growth for a portfolio of DTC brands.

📝 Sample Projects

• Developing and executing a multi-channel marketing strategy to drive sustainable growth for X UP Digital's brand portfolio
• Leading a team of channel specialists, content creators, and media buyers to optimize marketing performance across multiple channels
• Collaborating with cross-functional teams to align on campaign priorities, brand positioning, and creative testing

ASSUMPTION: The Head of Marketing role at X UP Digital offers a wide range of projects and initiatives, enabling the successful candidate to make a significant impact on the company's off-Amazon growth strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for off-Amazon growth and how this role fits into that strategy?
• How does the marketing team collaborate with the Amazon and product teams to ensure alignment on campaign priorities and brand positioning?
• What are the key performance indicators (KPIs) for each marketing channel, and how are they tracked and optimized?
• How does X UP Digital approach creative testing and iteration, and what role will I play in that process?
• What opportunities exist for growth and professional development within the marketing team and the company as a whole?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving X UP Digital's off-Amazon growth strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through X UP Digital's careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership achievements, and strategic thinking
• Prepare for behavioral and situational interview questions that assess your ability to lead a growing marketing team and drive sustainable growth across multiple channels
• Research X UP Digital's brand portfolio and be prepared to discuss your ideas for driving off-Amazon growth and enhancing the company's competitive position
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.