Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Rize Education

🔹 Location: New York, New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Education

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote with 2-3 days in NYC preferred)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 5 highly-motivated marketers across Product Marketing, Growth, Lifecycle, and Brand
• Responsible for revenue goals that span a B2B2C revenue engine, including lead generation, conversion, and retention of college partners and students
• Fostering a high-standards, high-support marketing team that collaborates well as a team and cross-functionally with other departments
• Building personal and team accountability toward goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B2C marketing dynamics to drive revenue growth across the entire lifecycle.

📋 Key Responsibilities

✅ Team leadership: Foster a high-standards, high-support marketing team that collaborates well as a team and cross-functionally with other departments. Build personal and team accountability toward goals.

✅ Define, standardize, and maintain metrics: Establish consistent, well-documented metric definitions to ensure alignment across the revenue team. Ensure process hygiene in CRM and analytics tools to create a foundation of testing and iteration.

✅ Brand stewardship: Collaborate cross-functionally to build and manage Rize’s brand in the market. As a B2B2C company, Rize’s brand must resonate with our partner colleges and the students we serve on their behalf.

✅ Top of funnel lead generation: Optimize existing lead generation and channels. Develop new channels to maximize marketing qualified leads.

✅ Sales enablement: Support Rize’s new business and upsell motions to enhance win rate, average contract value, and deal velocity.

✅ Partner retention + growth: Grow Net Revenue Retention in collaboration with the Partner Success team through retention and upsells.

✅ Student registrations: Oversee significant growth in the number of students taking Rize courses through a focus on student onboarding and retention. Thoughtfully build student registrations in a B2B2C motion that prioritizes alignment with our college partners.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve revenue goals and drive growth across the B2B2C revenue engine.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in Marketing, including 3+ years of management experience

Required Skills:

• Expertise with B2B2C revenue motions
• Experience selling a category-creating product
• Data-driven and able to identify blockers and opportunities within the funnel
• Obsessed with building a high-trust, high-effort, high-performance team
• Passionate and enthusiastic about Rize’s mission
• Exhibits a high standard of personal accountability

Preferred Skills:

• Experience working in the education industry
• Familiarity with program sharing models

ASSUMPTION: Candidates with a strong background in B2B2C marketing, proven leadership skills, and a passion for Rize’s mission will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $175,000 - $250,000 (80% Base / 20% Incentive)

Benefits:

• Equity: 5,000 - 10,000 shares

Working Hours: Full-time (40 hours/week) with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The salary range and equity compensation are competitive and reflect the importance of this role in driving revenue growth and achieving Rize’s mission.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically focused on transforming higher education through program sharing and collaboration

Company Size: 11-50 employees (Remote-first with a preference for 2-3 days in NYC)

Founded: 2019

Company Description:

• Rize Education is a higher education company in partnership with the Lower Cost Models Consortium (LCMC), pioneering an innovative program sharing model to help small colleges and universities grow enrollment through new degree programs while streamlining and lowering institutional costs
• Rize provides the LCMC with the platform that powers this collaborative model, allowing member institutions to adopt high-demand majors, minors, and certificates that are built to get students ready for careers in the fastest-growing fields

Company Specialties:

• Program Sharing
• Academic Programs
• Enrollment Management

Company Website: https://www.rize.education/

ASSUMPTION: Rize Education is at the forefront of innovation in higher education, focusing on collaboration and program sharing to improve outcomes and reduce costs for both institutions and students.

📊 Role Analysis

Career Level: Senior-level marketing role with significant impact on the company’s revenue growth and overall mission

Reporting Structure: Reports directly to the CEO and leads a team of 5 highly-motivated marketers

Work Arrangement: Hybrid (Remote with 2-3 days in NYC preferred)

Growth Opportunities:

• As Rize continues to grow, there will be opportunities for the Head of Marketing to expand their team and take on additional responsibilities
• With success in this role, there may be opportunities to move into a Chief Marketing Officer or other executive-level position

ASSUMPTION: This role offers significant growth potential as Rize continues to expand its impact on the higher education landscape.

🌍 Location & Work Environment

Office Type: Remote-first with a preference for 2-3 days in NYC

Office Location(s): 595 Broadway, New York, 10012, US

Geographic Context:

• New York, NY: A vibrant and diverse city with a thriving tech and startup scene
• Remote work: Offers flexibility and the ability to work from anywhere with a reliable internet connection

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote-friendly work arrangement offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the CEO to discuss the role, company mission, and cultural fit
• Interview with the current Head of Marketing to discuss the role's day-to-day responsibilities and team dynamics
• Final interview with the CEO to discuss next steps and answer any remaining questions

Key Assessment Areas:

• Marketing strategy and execution
• Leadership and team management
• Alignment with Rize’s mission and values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for Rize’s mission
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership capabilities
• Research Rize Education and the education industry to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing, B2B2C, Revenue Growth, Team Leadership, Brand Stewardship, Lead Generation, Sales Enablement, Partner Retention, Student Onboarding, Education, Higher Education, Program Sharing

ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit with Rize Education's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Head of Marketing will be responsible for selecting and implementing the appropriate tools and technologies to optimize the marketing team's performance and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Rize Education is focused on transforming higher education and providing a pathway to fulfilling employment for every student
• Innovative: Rize Education is pioneering an innovative program sharing model to improve outcomes and reduce costs for both institutions and students
• Collaborative: Rize Education works closely with the Lower Cost Models Consortium (LCMC) and its member institutions to achieve its mission

Work Style:

• Remote-friendly: Rize Education offers a flexible work arrangement with a preference for 2-3 days in NYC
• High-standards, high-support: Rize Education fosters a team environment that holds each other accountable to high standards while providing the support needed to succeed
• Data-driven: Rize Education uses data to inform decision-making and optimize marketing performance

Self-Assessment Questions:

• How do you align with Rize Education’s mission to transform higher education and provide a pathway to fulfilling employment for every student?
• How do you approach building and managing a high-trust, high-effort, high-performance marketing team?
• How do you balance data-driven decision-making with a strong focus on Rize Education’s unique value proposition and brand?

ASSUMPTION: Rize Education values candidates who are passionate about its mission, exhibit strong leadership skills, and thrive in a data-driven, collaborative work environment.

⚠️ Potential Challenges

• Balancing the needs of B2B college partners and B2C students in a B2B2C revenue engine
• Optimizing marketing performance across multiple channels and touchpoints in a complex revenue lifecycle
• Managing a remote-friendly team with a preference for 2-3 days in NYC
• Navigating the unique dynamics of the higher education industry and its stakeholders

ASSUMPTION: The Head of Marketing must be adept at balancing multiple priorities, managing remote teams, and navigating complex industry dynamics to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of B2B2C revenue motions and the unique dynamics of the higher education industry
• Compared to other marketing roles, this position offers significant growth potential as Rize Education continues to expand its impact on the higher education landscape
• Career path: This role provides an opportunity to grow into a Chief Marketing Officer or other executive-level position as Rize Education continues to scale

ASSUMPTION: This role is unique in its focus on B2B2C revenue growth in the higher education industry and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new program sharing initiative
• Optimizing lead generation and conversion rates across multiple marketing channels
• Collaborating with the Partner Success team to improve partner retention and upsell rates
• Launching a student onboarding and retention campaign to drive student registrations and improve course completion rates

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and opportunities available to the Head of Marketing at Rize Education.

❓ Key Questions to Ask During Interview

• How does Rize Education plan to expand its impact on the higher education landscape in the next 3-5 years?
• What are the biggest challenges facing the higher education industry, and how does Rize Education plan to address them?
• How does Rize Education support the professional development and growth of its marketing team members?
• What are the key priorities for the Head of Marketing in the first 90 days in the role?
• How does Rize Education measure and optimize marketing performance across the B2B2C revenue engine?

ASSUMPTION: These key questions help candidates better understand Rize Education’s mission, strategy, and culture, as well as the specific priorities and expectations for the Head of Marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and passion for Rize’s mission
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and leadership capabilities
• Research Rize Education and the education industry to demonstrate your understanding of the company and its mission
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.