📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Veriswap
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 2-6 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and engagement through data-driven strategies
- Building and managing an ambassador program from scratch
- Collaborating with influencers to expand brand reach and awareness
- Overseeing social media presence and in-app campaigns
ASSUMPTION: This role requires a high level of autonomy and initiative, with a focus on execution and results.
📋 Key Responsibilities
✅ Analyze data to understand performance, identify trends, and report on key metrics (CAC, ROAS, CVR) to the founding team
✅ Create and execute an ambassador program from scratch
✅ Develop and implement strategies for community-generated content (UGC)
✅ Manage influencer partnerships, proposing, testing, and optimizing new strategies
✅ Strategize and execute social media content planning and publishing, actively engaging with comments across all channels
✅ Spearhead in-person show campaigns to drive brand awareness
✅ Plan and execute in-app campaigns and promos
✅ Own end-to-end paid ads, with Facebook and Instagram as main channels
ASSUMPTION: This role involves a wide range of marketing activities, requiring a well-rounded skill set and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-6 years of hands-on experience in paid and unpaid acquisition for a consumer product
Required Skills:
- Proven experience in data analysis and reporting
- Strong project management skills
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
- Familiarity with social media platforms and influencer marketing
Preferred Skills:
- Experience with sports card trading or a similar marketplace
- Knowledge of sports card trends and culture
ASSUMPTION: Candidates should have a strong understanding of marketing fundamentals and be comfortable working in a fast-paced, startup environment.
💰 Compensation & Benefits
Salary Range: $85,000 - $130,000 per year (USD)
Benefits:
- Premium Healthcare (Medical, Dental, Vision)
- Company Offsites (Chicago, NY, Hawaii, etc.)
- Equity
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for a marketing role of this level in a startup environment.
📌 Applicant Insights
🔍 Company Context
Industry: Veriswap operates in the sports card trading market, a niche within the broader collectibles industry.
Company Size: Veriswap is a small startup with 11-50 employees, offering a dynamic and agile work environment.
Founded: Veriswap was founded in 2020, making it a relatively new player in the market.
Company Description:
- Veriswap is a peer-to-peer marketplace for swapping sports cards, allowing collectors to trade 24/7.
- The company aims to provide a seamless and convenient trading experience for its users.
- Veriswap's mission is to connect collectors and facilitate trades, fostering a vibrant community around sports card collecting.
Company Specialties:
- Sports card trading platform
- Peer-to-peer marketplace
- 24/7 trading
Company Website: veriswap.com
ASSUMPTION: Veriswap's focus on convenience and community makes it an attractive option for sports card collectors seeking a modern trading platform.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to make a significant impact in a growing startup.
Reporting Structure: The Head of Marketing will report directly to the founding team and work closely with various departments to align marketing efforts with overall business objectives.
Work Arrangement: This role is fully remote, with the option to work from home or any location within the United States.
Growth Opportunities:
- As Veriswap grows, there will be opportunities for the Head of Marketing to expand their team and take on more strategic responsibilities.
- This role offers the potential for equity, providing long-term growth and financial upside.
- The diverse range of marketing activities in this role allows for continuous learning and skill development.
ASSUMPTION: The Head of Marketing will play a crucial role in Veriswap's growth and success, with ample opportunities for professional development and advancement.
🌍 Location & Work Environment
Office Type: Veriswap is a remote-first company, with no physical office locations.
Office Location(s): N/A
Geographic Context:
- The United States has a large and active sports card collecting community, making it an ideal market for Veriswap.
- The remote nature of this role allows for flexibility in working hours and location.
- Veriswap's team is spread across various time zones, fostering a diverse and inclusive work environment.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, providing flexibility and convenience.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and understand the candidate's background and goals.
- Data analysis and strategy presentation to demonstrate the candidate's problem-solving skills and marketing expertise.
- Final interview with the founding team to discuss the candidate's long-term vision for Veriswap's marketing efforts.
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning
- Cultural fit and alignment with Veriswap's core values
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on data-driven results.
- Tailor your cover letter to demonstrate your understanding of Veriswap's mission and how your skills align with the company's needs.
- Prepare a data analysis and strategy presentation that showcases your ability to drive user acquisition and engagement.
ATS Keywords: Data analysis, user acquisition, ambassador program, influencer marketing, social media management, in-app campaigns, paid acquisition, CAC, ROAS, CVR
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing expertise, strategic thinking, and cultural fit with Veriswap's team and values.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter)
- Data analysis tools (Google Analytics, Tableau, or similar)
- Project management software (Asana, Trello, or similar)
- Communication and collaboration tools (Slack, Google Workspace, or similar)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Competitive greatness
- Unimpeachable character
- Speed is king
Work Style:
- Highly autonomous and self-driven
- Results-oriented and focused on execution
- Adaptable and comfortable with change
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment with a high degree of autonomy?
- Are you comfortable working with data and using it to drive decision-making?
- Do you align with Veriswap's core values, particularly competitive greatness and speed?
ASSUMPTION: Candidates who are self-motivated, data-driven, and aligned with Veriswap's core values will be the best fit for this role.
⚠️ Potential Challenges
- The fast-paced nature of the startup environment may require candidates to adapt quickly and manage multiple priorities.
- The remote work arrangement may present communication and collaboration challenges, requiring candidates to be proactive and organized.
- The diverse range of marketing activities in this role may require candidates to learn new skills and tools quickly.
- The competitive nature of the sports card trading market may necessitate continuous innovation and adaptation to maintain a competitive edge.
ASSUMPTION: Candidates who are adaptable, proactive, and comfortable with change will be best suited to overcome these potential challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of autonomy and a wide range of marketing responsibilities.
- In the sports card trading market, Veriswap's focus on convenience and community sets it apart from competitors.
- As a mid-level marketing professional, this role offers significant growth opportunities and the potential for equity.
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a data-driven user acquisition strategy to drive growth and engagement
- Building and managing an ambassador program from scratch to expand brand reach and awareness
- Collaborating with influencers to create sponsored content and promote Veriswap's platform
- Analyzing and optimizing in-app campaigns to improve conversion rates and reduce customer acquisition costs
ASSUMPTION: These sample projects illustrate the diverse range of marketing activities required for this role and the impact the Head of Marketing can have on Veriswap's growth and success.
❓ Key Questions to Ask During Interview
- How does Veriswap plan to differentiate itself from competitors in the sports card trading market?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the founding team envision the marketing department evolving as Veriswap grows?
- What are the most significant challenges facing Veriswap's marketing efforts, and how can this role address them?
- How does Veriswap support the work-life balance of its employees, particularly in a remote work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be joining, ensuring a strong fit and alignment with their career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on data-driven results
- Write a compelling cover letter that demonstrates your understanding of Veriswap's mission and how your skills align with the company's needs
- Prepare a data analysis and strategy presentation that showcases your ability to drive user acquisition and engagement
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
