📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: SunCulture Kenya Limited
🔹 Location: Kampala, Uganda
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing plans
- Building and managing the SunCulture brand in Uganda
- Designing and executing product and trade marketing strategies
- Leading digital and customer engagement strategies
- Managing marketing budgets and teams
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of the Ugandan market, particularly in agriculture and renewable energy sectors.
📋 Key Responsibilities
✅ Developing and implementing annual marketing plans aligned with Uganda’s business strategy and SunCulture’s marketing objectives
✅ Building and managing the SunCulture brand in Uganda, ensuring clear, consistent messaging across all channels
✅ Designing and executing product and trade marketing strategies to increase visibility at point of sale and drive farmer engagement
✅ Leading strategy and performance of digital marketing platforms and supporting field marketing activities with locally relevant content
✅ Gathering and analyzing customer and market data to guide strategy and product positioning
✅ Managing marketing budgets to deliver high-impact campaigns within agreed expenditure and monitoring ROI
✅ Leading, mentoring, and developing the marketing team, fostering a high-performance culture and promoting collaboration across departments
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field. A postgraduate qualification (e.g., MBA, CIM) is an added advantage
Experience: 6-8 years of progressive experience in marketing, with at least 3 years in a leadership role. Proven success in brand and trade marketing in Uganda, particularly in agriculture, renewable energy, or marketing in a direct sales space is highly desirable.
Required Skills:
- Strategic thinking and planning
- Strong leadership, communication, and stakeholder management capabilities
- Commercially astute, with strong analytical and data interpretation skills
- Strong leadership, communication, and stakeholder management capabilities
- Proven ability to develop and execute integrated marketing campaigns across offline and digital platforms
Preferred Skills:
- Experience in agriculture, renewable energy, or marketing in a direct sales space
- Fluency in local languages (e.g., Luganda, Swahili)
ASSUMPTION: Given the specific industry and market, candidates with relevant sector experience and local language skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Uganda is typically between UGX 30,000,000 - 45,000,000 per annum, depending on experience and qualifications. This is an estimate based on market research and may vary.
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time, with local travel as required
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: SunCulture operates in the renewable energy and agriculture sectors, focusing on solar-powered irrigation systems and other productive agricultural goods and services.
Company Size: SunCulture has 375 employees globally, with a presence in multiple African countries, including Uganda.
Founded: SunCulture was founded in 2012 in Kenya and has since expanded its operations across Africa.
Company Description:
- SunCulture designs, manufactures, finances, and services Africa’s market-leading IoT-enabled solar energy systems and irrigation equipment
- The company’s mission is to build a world where people take control of their environment in rewarding, sustainable ways
- SunCulture aims to solve the biggest daily challenges for the world’s 570 million smallholder farming households
Company Specialties:
- Agronomy
- Renewable energy
- Productive agricultural goods and services
Company Website: http://www.sunculture.com
ASSUMPTION: SunCulture is a growing company with a strong focus on innovation and sustainability, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the General Manager of SunCulture Uganda.
Reporting Structure: The Head of Marketing will supervise the marketing team, including Brand and Communication, Trade, and Digital marketing specialists.
Work Arrangement: This is an on-site role, with local travel required as needed.
Growth Opportunities:
- Potential to grow into a regional or global marketing role as the company expands
- Opportunities to work on innovative projects and technologies in the renewable energy and agriculture sectors
- Chance to develop leadership and management skills through team mentoring and collaboration
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the growth and success of SunCulture in Uganda and across Africa.
🌍 Location & Work Environment
Office Type: SunCulture Uganda operates from an office in Kampala, with a collaborative and dynamic work environment.
Office Location(s): Kampala, Uganda
Geographic Context:
- Kampala is the capital and largest city of Uganda, with a population of over 1.5 million people
- The city is a major commercial hub and the economic capital of Uganda
- Kampala offers a mix of urban and rural environments, with easy access to both city amenities and natural attractions
Work Schedule: The work schedule is typically Monday to Friday, with local travel required as needed.
ASSUMPTION: Kampala offers a vibrant and dynamic work environment, with a mix of urban and rural opportunities for professionals in various industries.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management
- Communication and stakeholder management
- Commercial acumen and analytical skills
- Cultural fit and alignment with SunCulture’s mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Ugandan market and SunCulture’s mission in your application materials
- Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview
- Research SunCulture and the renewable energy and agriculture sectors to show your enthusiasm and knowledge
ATS Keywords: Marketing strategy, brand development, trade marketing, digital marketing, customer engagement, market intelligence, budget management, team leadership, agriculture, renewable energy, Uganda
ASSUMPTION: The application process for this role may vary, and specific details should be confirmed with SunCulture directly.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary and will be confirmed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Integrity
- Customer focus
- Collaboration
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Focus on results and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with SunCulture’s mission and values?
- How do you approach strategic planning and execution in a dynamic and evolving market?
- How do you lead and motivate teams to achieve high-performance results?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with SunCulture’s values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing a team in a fast-paced and evolving market
- Balancing strategic planning with hands-on execution
- Adapting to local market conditions and customer preferences
- Ensuring cost-effectiveness and ROI for marketing initiatives
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the local market and customer needs.
📈 Similar Roles Comparison
- This role is similar to a Marketing Director or Head of Marketing position in other organizations, with a focus on strategic planning, brand management, and team leadership
- However, this role is unique in its focus on the Ugandan market and the renewable energy and agriculture sectors
- Career progression may involve moving into a regional or global marketing role as SunCulture expands its operations
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the Ugandan market and the renewable energy and agriculture sectors sets it apart.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new solar-powered irrigation product launch in Uganda
- Conducting market research and customer segmentation to inform marketing strategies and product positioning
- Designing and executing a digital marketing campaign to drive customer acquisition and engagement in rural areas
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Marketing role at SunCulture.
❓ Key Questions to Ask During Interview
- How does this role fit into SunCulture’s overall growth strategy in Uganda and across Africa?
- What are the key priorities for the first 90 days in this role?
- How does SunCulture support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does SunCulture measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving marketing success at SunCulture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview
- Research SunCulture and the renewable energy and agriculture sectors to show your enthusiasm and knowledge
- Follow up with SunCulture one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
