S

Head of Marketing

SunCulture Kenya Limited
Full-time
On-site
Uganda
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing

πŸ”Ή Company: SunCulture Kenya Limited

πŸ”Ή Location: Kampala, Uganda

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 6-8 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic marketing plans
  • Building and managing the SunCulture brand in Uganda
  • Designing and executing product and trade marketing strategies
  • Leading digital and customer engagement strategies
  • Managing marketing budgets and teams

ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of the Ugandan market, particularly in agriculture and renewable energy sectors.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing annual marketing plans aligned with Uganda’s business strategy and SunCulture’s marketing objectives

βœ… Building and managing the SunCulture brand in Uganda, ensuring clear, consistent messaging across all channels

βœ… Designing and executing product and trade marketing strategies to increase visibility at point of sale and drive farmer engagement

βœ… Leading strategy and performance of digital marketing platforms and supporting field marketing activities with locally relevant content

βœ… Gathering and analyzing customer and market data to guide strategy and product positioning

βœ… Managing marketing budgets to deliver high-impact campaigns within agreed expenditure and monitoring ROI

βœ… Leading, mentoring, and developing the marketing team, fostering a high-performance culture and promoting collaboration across departments

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field. A postgraduate qualification (e.g., MBA, CIM) is an added advantage

Experience: 6-8 years of progressive experience in marketing, with at least 3 years in a leadership role. Proven success in brand and trade marketing in Uganda, particularly in agriculture, renewable energy, or marketing in a direct sales space is highly desirable.

Required Skills:

  • Strategic thinking and planning
  • Strong leadership, communication, and stakeholder management capabilities
  • Commercially astute, with strong analytical and data interpretation skills
  • Strong leadership, communication, and stakeholder management capabilities
  • Proven ability to develop and execute integrated marketing campaigns across offline and digital platforms

Preferred Skills:

  • Experience in agriculture, renewable energy, or marketing in a direct sales space
  • Fluency in local languages (e.g., Luganda, Swahili)

ASSUMPTION: Given the specific industry and market, candidates with relevant sector experience and local language skills will have a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Uganda is typically between UGX 30,000,000 - 45,000,000 per annum, depending on experience and qualifications. This is an estimate based on market research and may vary.

Benefits:

  • Health insurance
  • Retirement benefits
  • Performance-based bonuses
  • Opportunities for professional development and growth

Working Hours: Full-time, with local travel as required

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience. Benefits are subject to change and may be confirmed during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SunCulture operates in the renewable energy and agriculture sectors, focusing on solar-powered irrigation systems and other productive agricultural goods and services.

Company Size: SunCulture has 375 employees globally, with a presence in multiple African countries, including Uganda.

Founded: SunCulture was founded in 2012 in Kenya and has since expanded its operations across Africa.

Company Description:

  • SunCulture designs, manufactures, finances, and services Africa’s market-leading IoT-enabled solar energy systems and irrigation equipment
  • The company’s mission is to build a world where people take control of their environment in rewarding, sustainable ways
  • SunCulture aims to solve the biggest daily challenges for the world’s 570 million smallholder farming households

Company Specialties:

  • Agronomy
  • Renewable energy
  • Productive agricultural goods and services

Company Website: http://www.sunculture.com

ASSUMPTION: SunCulture is a growing company with a strong focus on innovation and sustainability, offering opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, reporting directly to the General Manager of SunCulture Uganda.

Reporting Structure: The Head of Marketing will supervise the marketing team, including Brand and Communication, Trade, and Digital marketing specialists.

Work Arrangement: This is an on-site role, with local travel required as needed.

Growth Opportunities:

  • Potential to grow into a regional or global marketing role as the company expands
  • Opportunities to work on innovative projects and technologies in the renewable energy and agriculture sectors
  • Chance to develop leadership and management skills through team mentoring and collaboration

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the growth and success of SunCulture in Uganda and across Africa.

🌍 Location & Work Environment

Office Type: SunCulture Uganda operates from an office in Kampala, with a collaborative and dynamic work environment.

Office Location(s): Kampala, Uganda

Geographic Context:

  • Kampala is the capital and largest city of Uganda, with a population of over 1.5 million people
  • The city is a major commercial hub and the economic capital of Uganda
  • Kampala offers a mix of urban and rural environments, with easy access to both city amenities and natural attractions

Work Schedule: The work schedule is typically Monday to Friday, with local travel required as needed.

ASSUMPTION: Kampala offers a vibrant and dynamic work environment, with a mix of urban and rural opportunities for professionals in various industries.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with senior leadership
  • Background check and offer

Key Assessment Areas:

  • Strategic thinking and planning
  • Leadership and team management
  • Communication and stakeholder management
  • Commercial acumen and analytical skills
  • Cultural fit and alignment with SunCulture’s mission

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the Ugandan market and SunCulture’s mission in your application materials
  • Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview
  • Research SunCulture and the renewable energy and agriculture sectors to show your enthusiasm and knowledge

ATS Keywords: Marketing strategy, brand development, trade marketing, digital marketing, customer engagement, market intelligence, budget management, team leadership, agriculture, renewable energy, Uganda

ASSUMPTION: The application process for this role may vary, and specific details should be confirmed with SunCulture directly.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary and will be confirmed during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Sustainability
  • Integrity
  • Customer focus
  • Collaboration

Work Style:

  • Dynamic and fast-paced work environment
  • Collaborative and cross-functional teamwork
  • Focus on results and continuous improvement
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you align with SunCulture’s mission and values?
  • How do you approach strategic planning and execution in a dynamic and evolving market?
  • How do you lead and motivate teams to achieve high-performance results?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with SunCulture’s values and work style will be well-positioned for success in this role.

⚠️ Potential Challenges

  • Managing a team in a fast-paced and evolving market
  • Balancing strategic planning with hands-on execution
  • Adapting to local market conditions and customer preferences
  • Ensuring cost-effectiveness and ROI for marketing initiatives

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a deep understanding of the local market and customer needs.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Director or Head of Marketing position in other organizations, with a focus on strategic planning, brand management, and team leadership
  • However, this role is unique in its focus on the Ugandan market and the renewable energy and agriculture sectors
  • Career progression may involve moving into a regional or global marketing role as SunCulture expands its operations

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the Ugandan market and the renewable energy and agriculture sectors sets it apart.

πŸ“ Sample Projects

  • Developing and implementing a go-to-market strategy for a new solar-powered irrigation product launch in Uganda
  • Conducting market research and customer segmentation to inform marketing strategies and product positioning
  • Designing and executing a digital marketing campaign to drive customer acquisition and engagement in rural areas

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Marketing role at SunCulture.

❓ Key Questions to Ask During Interview

  • How does this role fit into SunCulture’s overall growth strategy in Uganda and across Africa?
  • What are the key priorities for the first 90 days in this role?
  • How does SunCulture support the professional development and growth of its marketing team members?
  • What are the most significant challenges facing the marketing team currently, and how can this role address them?
  • How does SunCulture measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving marketing success at SunCulture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your marketing strategies, campaigns, and achievements to discuss during the interview
  • Research SunCulture and the renewable energy and agriculture sectors to show your enthusiasm and knowledge
  • Follow up with SunCulture one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.