Head of Marketing (Ecommerce / Amazon FBA)

📌 Core Information

🔹 Job Title: Head of Marketing (Ecommerce / Amazon FBA)

🔹 Company: X UP Digital

🔹 Location: Rochester Hills, Michigan, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Leading the off-Amazon growth strategy for X UP Digital's brand portfolio
• Driving multi-channel marketing across DTC websites, social platforms, email, and more
• Collaborating cross-functionally with creative, product, operations, and Amazon teams
• Building and managing a high-performance marketing team
• Optimizing marketing performance and driving sustainable growth

ASSUMPTION: This role requires a strategic, creative, and execution-focused marketing leader who can thrive in a high-growth environment and build a high-performance team.

📋 Key Responsibilities

✅ Marketing Strategy & Leadership: Own and lead the overall multi-channel marketing strategy, set goals, KPIs, and reporting structures, and collaborate with cross-functional teams.

✅ DTC Website Growth (Shopify): Develop and execute strategies to drive qualified traffic and increase conversion rates, lead CRO strategy, and oversee customer journeys and retention strategies.

✅ Email, CRM & Retention: Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation, and drive customer LTV through loyalty initiatives.

✅ Paid Media & Influencer Growth: Oversee paid advertising strategy, build and scale influencer and affiliate programs, and collaborate with creative to test and iterate on ad creative performance.

✅ Analytics, Reporting & Optimization: Define key marketing KPIs, dashboards, and reporting cadences, use data to identify scalable growth opportunities, and work with finance and operations to forecast marketing spend vs. return and profitability.

✅ Team Management & Hiring: Lead and mentor a growing team of channel specialists, content creators, and media buyers, collaborate cross-functionally with other teams, and evaluate external agencies or freelancers as needed.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years of experience in DTC e-commerce marketing leadership, ideally across multiple brands or product categories

Required Skills:

• Proven experience scaling Shopify-based brands and leading high-converting digital campaigns
• Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4
• Strong command of CRO principles and funnel optimization
• Deep understanding of creative testing and performance creative strategy
• Excellent leadership and project management skills
• Experience working cross-functionally with creative, product, and analytics teams

Preferred Skills:

• Experience in Amazon brand environments or aggregator brands
• Familiarity with influencer platforms or running UGC-driven campaigns
• Experience managing multi-million-dollar DTC budgets and forecasting CAC/LTV
• Passion for consumer brands and understanding what makes a great brand stand out

ASSUMPTION: Candidates should have a strong background in DTC e-commerce marketing and be comfortable working in a fast-paced, high-growth environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Head of Marketing role with 5-10 years of experience in the DTC e-commerce space)

Benefits:

• Competitive compensation package
• 10 local paid holidays & 10 PTO days per year
• Quarterly performance bonuses
• Opportunity to build and lead your own marketing team
• High-growth environment with significant ownership and creative freedom

Working Hours: Full-time, with flexible hours and a hybrid remote/on-site work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in the DTC e-commerce space. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital operates in the competitive and rapidly evolving e-commerce landscape, focusing on Amazon FBA businesses and DTC brands.

Company Size: With 11-50 employees, X UP Digital offers a dynamic and agile work environment where individual contributions can significantly impact the company's success.

Founded: In 2018, X UP Digital was established with a mission to acquire and grow beloved niche brands through creative branding, innovative products, and world-class digital marketing.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth
• X UP Digital is positioned for rapid off-Amazon growth, focusing on scaling its brands beyond Amazon into DTC, social, and emerging marketplaces

Company Specialties:

• Amazon FBA business acquisition and optimization
• DTC brand growth and expansion
• Creative branding and innovative product development
• World-class digital marketing strategies

Company Website: xupdigital.com

ASSUMPTION: X UP Digital's focus on Amazon FBA businesses and DTC brand growth requires a marketing leader with experience in both environments and a strong understanding of e-commerce trends.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or a similar executive. It offers significant ownership and creative freedom in driving the company's off-Amazon growth strategy.

Reporting Structure: The Head of Marketing will lead a growing team of channel specialists, content creators, and media buyers, collaborating cross-functionally with creative, product, operations, and Amazon teams.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of remote work and on-site presence at the company's Rochester Hills, Michigan headquarters.

Growth Opportunities:

• As the company continues to grow, there will be opportunities to expand the marketing team and take on additional responsibilities
• X UP Digital's focus on off-Amazon growth presents an exciting challenge for a marketing leader looking to make a significant impact
• The company's agile and dynamic work environment offers ample opportunities for professional development and growth

ASSUMPTION: The Head of Marketing role at X UP Digital is well-suited for a strategic, creative, and execution-focused marketing professional looking to make a significant impact in a high-growth environment.

🌍 Location & Work Environment

Office Type: X UP Digital's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US

Geographic Context:

• Rochester Hills, Michigan, is a suburban area located approximately 20 miles north of Detroit
• The region offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and a diverse range of dining and entertainment options
• Michigan's robust e-commerce industry provides ample opportunities for networking and professional growth

Work Schedule: The hybrid work arrangement allows for a flexible schedule, with a mix of remote work and on-site presence at the company's headquarters.

ASSUMPTION: The hybrid work arrangement at X UP Digital offers a balance between the flexibility of remote work and the collaboration and camaraderie of an on-site work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the CEO or a similar executive to discuss the company's growth strategy and marketing plans
• Case study or project presentation to demonstrate the candidate's strategic thinking and execution skills
• Final interview with key stakeholders to discuss the candidate's fit within the team and company culture

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation in marketing campaigns
• Leadership and team management skills
• Technical proficiency in marketing tools and platforms
• Alignment with X UP Digital's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience in DTC e-commerce marketing and your ability to drive growth and optimize marketing performance
• Prepare a case study or project presentation that demonstrates your strategic thinking and execution skills in a marketing context
• Research X UP Digital's company values and culture, and be prepared to discuss how your personal values and work style align with the company's

ATS Keywords: DTC, e-commerce, marketing strategy, Shopify, Klaviyo, GA4, CRO, team management, Amazon FBA, influencer marketing, paid media, email marketing, customer retention

ASSUMPTION: X UP Digital's interview process is designed to assess the candidate's strategic thinking, creativity, and leadership skills, as well as their cultural fit within the company.

🛠️ Tools & Technologies

• Shopify
• Klaviyo
• GA4
• Meta Ads (Facebook, Instagram)
• Google Ads
• TikTok
• Pinterest
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Head of Marketing role at X UP Digital requires proficiency in a range of marketing tools and platforms, with a focus on e-commerce-specific solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers
• Innovative: Embrace creativity and continuous learning to drive growth and improvement
• Collaborative: Work together to achieve common goals and support each other's success
• Accountable: Take ownership of responsibilities and deliver results with integrity
• Adaptable: Embrace change and respond quickly to new opportunities and challenges

Work Style:

• Data-driven: Use data and analytics to inform decision-making and optimize performance
• Strategic: Think critically and plan ahead to achieve long-term goals
• Creative: Approach problems with a unique perspective and develop innovative solutions
• Adaptable: Respond quickly to new opportunities and challenges, and pivot strategies as needed
• Collaborative: Work effectively with cross-functional teams to achieve common goals

Self-Assessment Questions:

• Do you have experience driving growth and optimizing marketing performance in a DTC e-commerce environment?
• Are you comfortable working in a fast-paced, high-growth startup environment?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you passionate about consumer brands and understanding what makes a great brand stand out?

ASSUMPTION: X UP Digital's company culture values creativity, accountability, and autonomy, seeking a marketing leader who can thrive in a fast-paced, high-growth environment.

⚠️ Potential Challenges

• The Head of Marketing role at X UP Digital requires a strong understanding of both Amazon FBA and DTC e-commerce environments, which may present a learning curve for candidates with experience in only one of these areas
• The company's rapid growth presents both opportunities and challenges, requiring a marketing leader who can adapt quickly to new situations and pivot strategies as needed
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance, as well as potential communication and collaboration barriers between remote and on-site team members
• The competitive e-commerce landscape requires a marketing leader who can stay up-to-date with industry trends and continuously optimize marketing performance

ASSUMPTION: The Head of Marketing role at X UP Digital presents both exciting opportunities and significant challenges, requiring a marketing leader with a strong skill set and a willingness to adapt and grow in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other Head of Marketing roles in the DTC e-commerce space, this role offers a unique opportunity to drive off-Amazon growth for a portfolio of consumer brands
• X UP Digital's focus on Amazon FBA businesses and DTC brand growth sets it apart from other e-commerce companies, requiring a marketing leader with experience in both environments
• This role offers significant ownership and creative freedom, with the potential for professional growth and development as the company continues to expand its off-Amazon presence

ASSUMPTION: The Head of Marketing role at X UP Digital is well-suited for a marketing leader looking to make a significant impact in a high-growth environment, with a focus on driving off-Amazon growth for a portfolio of consumer brands.

📝 Sample Projects

• Develop and execute a multi-channel marketing strategy to drive sustainable growth for a portfolio of DTC consumer brands
• Optimize Shopify store performance through CRO principles, landing page optimization, and split testing
• Build and scale an influencer marketing program that delivers real performance, not just content
• Forecast marketing spend vs. return and profitability, and adjust budget allocation accordingly
• Lead a team of channel specialists, content creators, and media buyers to execute high-converting digital campaigns

ASSUMPTION: The Head of Marketing role at X UP Digital requires a strong skill set in strategic planning, campaign execution, and team leadership, with a focus on driving growth and optimizing marketing performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does X UP Digital support the professional development and growth of its marketing team members?
• What is the company's long-term vision for off-Amazon growth, and how does this role contribute to that strategy?
• How does X UP Digital foster a culture of innovation and creativity, and what opportunities are there for me to contribute to that environment?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: The interview process for the Head of Marketing role at X UP Digital is an opportunity for candidates to assess the company's culture, growth strategy, and commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in DTC e-commerce marketing and your ability to drive growth and optimize marketing performance
• Prepare a case study or project presentation that demonstrates your strategic thinking and execution skills in a marketing context
• Research X UP Digital's company values and culture, and be prepared to discuss how your personal values and work style align with the company's
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.