Head of Marketing, EMEA

📌 Core Information

🔹 Job Title: Head of Marketing, EMEA

🔹 Company: DDC Group

🔹 Location: Remote (with occasional travel)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (remote with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies across the EMEA region to drive business growth
• Collaborating with cross-functional teams to enhance brand visibility and product offerings
• Managing and mentoring a regional marketing team
• Working closely with Chief Business Officers and the regional Chief Growth Officer to achieve measurable results
• Developing and executing targeted campaigns to position The DDC Group as the preferred brand among ideal customer profiles

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing strategies.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies for all verticals, aligning with BU sales goals

✅ Drive growth and visibility of The DDC Group’s solutions and brand proposition

✅ Design and execute campaigns that align The DDC Group’s business objectives with BU goals and market trends

✅ Set clear goals and objectives for all marketing programs, projects, and campaigns

✅ Maintain and enhance brand presence across the region, ensuring brand consistency across all marketing channels and communications

✅ Collaborate with regional DM and agencies to create a content strategy that resonates with target audiences and supports lead generation and thought leadership objectives

✅ Manage regional digital marketing efforts, including SEO, SEM, email marketing, social media, and paid media advertising campaigns

✅ Monitor and optimize campaigns for maximum ROI

✅ Drive MQL generation through targeted campaigns, events, webinars, and other initiatives

✅ Work closely with the sales team to ensure marketing efforts effectively support sales goals and drive MQLs to the SQL phase

ASSUMPTION: This role requires a strong understanding of regional marketing strategies, campaign management, and sales enablement.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience) is required, with an MBA or advanced degree preferred.

Experience: Proven expertise in developing and executing successful marketing campaigns within the business process management or related industry, and extensive experience in regional B2B strategies.

Required Skills:

• Proficient in CRM (preferably HubSpot) and project management platforms (preferably Asana)
• Proven track record of managing new and paid media accounts for B2B platforms
• Strategic thinker with a results-driven approach, adept at managing multiple priorities in a fast-paced environment
• Strong leadership and team management skills, capable of inspiring and motivating diverse professionals
• Exceptional interpersonal communicator, effective in collaborating with cross-functional teams and building strong stakeholder relationships
• Excellent written communicator, skilled in crafting compelling messages for various audiences
• Proficient project manager, able to handle multiple projects simultaneously and meet tight deadlines
• Experienced in digital marketing tools and platforms, including CRM systems, media databases, wire platforms, marketing automation, Google Analytics, and social media management tools
• Knowledgeable about new and paid media platforms, understanding their features and functionalities for B2B brands
• Creative thinker passionate about innovation and continuous improvement, staying current with new concepts and models
• Resourceful, self-motivated, and enthusiastic, dedicated to providing optimal marketing solutions for the BUs and The DDC Group global brand
• Agile and adaptive to change, encouraging team flexibility in adjusting processes, methodologies, or goals

Preferred Skills:

• Proficiency in an additional EMEA-relevant language

ASSUMPTION: This role requires a strong background in regional marketing strategies, campaign management, and sales enablement, with a preference for candidates with experience in the BPM industry.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on experience and industry standards for a Head of Marketing role in the UK)

Benefits:

• 25 days annual leave per year, plus Bank holidays
• Death in service - times four of your salary (subject to criteria)
• Enrolment to a contributory, salary sacrifice pension scheme (starts after 3 months)
• Free Eye Care – Receive Specsavers vouchers for eye tests and a contribution to glasses if needed for VDU use
• Employee Assistance Programme - provides highly confidential help and advice for legal, financial, and medical concerns
• Company Mental Health First Aiders
• Enhanced Family Leave Pay with service
• Access To A Health Cash Plan Scheme
• Free tea and coffee, breakfast and sandwiches at head office
• Free car parking and electric car charging point at head office

Working Hours: Full-time, hybrid role with occasional travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Marketing role in the UK. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: The DDC Group operates in the Business Process Management (BPM) industry, serving clients in various sectors such as shipping and logistics, energy and utilities, banking and finance, retail and e-commerce, healthcare, and insurance.

Company Size: The DDC Group has 5,001-10,000 employees globally, with a headquarters in Worksop, UK, and an office in Evergreen, CO, USA.

Founded: The DDC Group was founded in 1989 and has since grown to become a trusted global BPM provider.

Company Description:

• The DDC Group partners with clients to help optimize business operations and achieve desired business outcomes through a combination of advanced technologies, data and insights, and specialized domain expertise.
• The company serves clients in various industries, including shipping and logistics, energy and utilities, banking and finance, retail and e-commerce, healthcare, and insurance.
• The DDC Group is committed to driving business outcomes through technology, innovation, efficiency, and dedication to client success.

Company Specialties:

• Finance & Accounting Outsourcing
• Freight Process Outsourcing
• Shared Service Environments
• Customer Lifecycle
• IT Outsourcing
• Intelligent Automated Processes
• Business Process Management
• Customer Experience
• Contact Center
• Business Process Innovation
• Business Transformation

Company Website: http://www.theddcgroup.com

ASSUMPTION: The DDC Group is a well-established company with a strong reputation in the BPM industry, offering a comprehensive range of services to clients across various sectors.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Group Chief Marketing Officer.

Reporting Structure: The Head of Marketing, EMEA, will lead and manage a regional marketing team and collaborate with cross-functional teams, including Chief Business Officers and the regional Chief Growth Officer.

Work Arrangement: This is a hybrid role, with a mix of remote work and occasional travel to client sites, events, and conferences.

Growth Opportunities:

• Potential to grow into a global marketing leadership role as the company expands
• Opportunities to develop and implement innovative marketing strategies that drive business growth
• Chance to work with and learn from experienced marketing professionals in the BPM industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: The DDC Group's headquarters is located in Worksop, UK, with an additional office in Evergreen, CO, USA. This role is remote-friendly, with occasional travel required.

Office Location(s): Worksop, UK (headquarters), and Evergreen, CO, USA

Geographic Context:

• The UK office is located in Worksop, a town in Nottinghamshire, with easy access to major transportation links and nearby cities like Sheffield and Nottingham.
• The US office is situated in Evergreen, a suburb of Denver, Colorado, with convenient access to the Denver International Airport and nearby cities like Denver and Aurora.

Work Schedule: This is a full-time, hybrid role with occasional travel. The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM GMT/BST.

ASSUMPTION: This role requires occasional travel, with the majority of work being done remotely. The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM GMT/BST.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Campaign management and digital marketing expertise
• Industry-specific knowledge and understanding of regional marketing strategies
• Interpersonal and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the BPM industry and regional marketing strategies
• Demonstrate your ability to lead and manage a team, as well as your experience with CRM and project management platforms
• Prepare examples of successful marketing campaigns you've managed, highlighting your ability to drive results and optimize ROI
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

ATS Keywords: Marketing Strategy, B2B Marketing, Digital Marketing, Campaign Management, Brand Management, Lead Generation, CRM Proficiency, Project Management, Team Leadership, Interpersonal Communication, Content Strategy, SEO, SEM, Social Media Management, Analytical Skills, Creative Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership skills, and industry-specific knowledge.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Asana (Project Management)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Paid media advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a strong focus on CRM, project management, and marketing automation software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and adaptable to change
• Results-driven and focused on continuous improvement
• Strong leadership and team management skills
• Excellent interpersonal and communication skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do your personal values align with The DDC Group's core values?
• Describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
• Can you provide an example of a successful marketing campaign you've led, and how did you optimize its ROI?

ASSUMPTION: The DDC Group values a strong cultural fit, with an emphasis on customer-centricity, innovation, collaboration, and accountability. Candidates should be able to demonstrate their alignment with these values and provide examples of their ability to adapt to change and drive results.

⚠️ Potential Challenges

• Managing a remote team across multiple time zones
• Balancing the demands of regional marketing strategies with global brand consistency
• Keeping up-to-date with industry trends and best practices in digital marketing
• Occasional travel requirements, which may disrupt personal schedules
• Working with cross-functional teams and stakeholders with varying priorities and expectations

ASSUMPTION: This role presents several challenges, including managing remote teams, balancing regional and global marketing strategies, and keeping up with industry trends. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on regional strategies and its requirement for occasional travel
• Compared to other BPM companies, The DDC Group offers a unique combination of advanced technologies, data and insights, and specialized domain expertise
• Career progression in this role may involve growing into a global marketing leadership position as the company expands

ASSUMPTION: This role offers a unique blend of regional marketing strategies and global brand management, with opportunities for career growth as the company expands.

📝 Sample Projects

• Developing and executing a targeted campaign to position The DDC Group as the preferred brand among ideal customer profiles in the EMEA region
• Creating a content strategy that resonates with target audiences and supports lead generation and thought leadership objectives for a specific vertical
• Managing regional digital marketing efforts, including SEO, SEM, email marketing, social media, and paid media advertising campaigns, to optimize ROI and drive MQL generation

ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, requiring a strong understanding of regional marketing strategies, campaign management, and digital marketing tools.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing in the EMEA region, and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign The DDC Group has executed, and what made it particularly effective?
• How does the company measure and track the success of its marketing efforts, and how can I contribute to improving those metrics?
• What are the biggest challenges facing the marketing team in the EMEA region, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's marketing strategies, as well as your commitment to driving results and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on regional marketing strategies, campaign management, and digital marketing expertise
• Prepare examples of successful marketing campaigns you've managed, highlighting your ability to drive results and optimize ROI
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
• If selected for an interview, be prepared to discuss your understanding of the BPM industry, regional marketing strategies, and your ability to lead and manage a team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.