C

Head of Marketing EU

CSL
Full-time
On-site
Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing EU

πŸ”Ή Company: CSL Plasma

πŸ”Ή Location: EMEA, DE, Marburg, CSL Behring

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with regular travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership of marketing efforts for CSL Plasma in Europe, with a focus on Germany and Hungary
  • Development and implementation of innovative, cross-channel marketing strategies, with a strong emphasis on digital channels and brand identity
  • Optimization of marketing performance and return on investment (ROI)
  • Collaboration with internal and external stakeholders to enhance the donor experience and drive business growth
  • Leadership and mentoring of a high-performing marketing team

ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record in leading teams. The ideal candidate will have experience in B2C marketing and be comfortable working in a matrix organization.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive marketing strategy for CSL Plasma in Europe, focusing on digital channels, paid media, CRM, and in-center communication

βœ… Strengthen the brand identity within and outside of plasma centers, and collaborate with central departments to integrate marketing strategies

βœ… Optimize marketing performance by defining and analyzing relevant KPIs, and continuously improving marketing activities

βœ… Build and maintain a high-performing marketing team, and collaborate with internal stakeholders and external agencies to drive strategic initiatives

βœ… Develop and execute national and local marketing strategies to attract new donors and increase donation frequency

βœ… Lead the digital roadmap and CRM strategy, ensuring a consistent user experience across all touchpoints

βœ… Adapt global marketing messages for local markets and oversee the selection, engagement, and management of media agencies

ASSUMPTION: This role requires a strong understanding of data-driven marketing, with a focus on performance optimization and innovation. The ideal candidate will have experience in media planning and campaign development, as well as a solid grasp of user experience and stakeholder collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)

Experience: At least 7 years of experience in strategic and operational marketing, with a focus on digital environments

Required Skills:

  • Strategic thinking and data-driven decision-making
  • Proven expertise in digital marketing, brand management, and performance optimization
  • Strong analytical skills and a strategic mindset
  • Fluency in German and English, with excellent communication skills
  • Proven leadership experience in interdisciplinary teams and agency management
  • Experience in B2C marketing, ideally with multiple locations

Preferred Skills:

  • Experience in the pharmaceutical or healthcare industry
  • Familiarity with CRM systems and marketing automation tools
  • Knowledge of the plasma donation industry

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on digital channels and data-driven strategies. They will be comfortable working in a matrix organization and collaborating with various stakeholders to drive business growth.

πŸ’° Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)

Benefits:

  • Flexible working hours and remote work options
  • Dynamic work environment with a sense of purpose
  • International team and opportunities for professional development

Working Hours: Full-time, with regular travel required (up to 60% of the time)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the pharmaceutical or healthcare industry. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CSL Plasma is a leading collector of human plasma, with a mission to ensure that people with rare and serious diseases can live normal, healthy lives. The company is committed to excellence and innovation in everything it does.

Company Size: CSL Plasma is part of the CSL Group, which has over 30,000 employees working in more than 35 countries. The company has a combined heritage of outstanding contribution to medicine and human health with more than 100 years of experience in the development and manufacture of vaccines and plasma protein biotherapies.

Founded: CSL Plasma was founded in 1977 and has since grown to become one of the world's largest collectors of human plasma, with more than 280 plasma collection centers globally.

Company Description:

  • CSL Plasma is committed to excellence and innovation in everything it does
  • The company's work ensures that tens of thousands of people with rare and serious diseases are able to live normal, healthy lives
  • CSL Plasma has a state-of-the-art testing laboratory and two logistics centers, one in Dallas and one in Indianapolis

Company Specialties:

  • Plasma collection and processing
  • Plasma-derived therapies
  • Pharmaceutical manufacturing

Company Website: CSL Plasma

ASSUMPTION: CSL Plasma is a well-established company with a strong commitment to its mission and values. The company offers a dynamic work environment with opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is a senior management position, reporting directly to the Senior Director of Marketing

Reporting Structure: The Head of Marketing EU will lead a team of marketing professionals and collaborate with internal stakeholders and external agencies

Work Arrangement: This role requires regular travel within Europe (up to 60% of the time)

Growth Opportunities:

  • Potential for career advancement within the CSL Group
  • Opportunities for professional development and skill-building
  • Exposure to a diverse range of marketing challenges and initiatives

ASSUMPTION: This role offers significant opportunities for professional growth and development, with the potential for career advancement within the CSL Group. The ideal candidate will be eager to take on new challenges and contribute to the company's mission and values.

🌍 Location & Work Environment

Office Type: On-site, with regular travel required

Office Location(s): EMEA, DE, Marburg, CSL Behring

Geographic Context:

  • Marburg is a city in central Germany, with a population of approximately 80,000 people
  • The city is known for its historic old town and its university, which was founded in 1527
  • Marburg is located in the state of Hesse, which is home to several major pharmaceutical and biotechnology companies

Work Schedule: Full-time, with regular travel required (up to 60% of the time)

ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be willing to travel regularly within Europe. They will also be able to thrive in a dynamic and fast-paced work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Expertise in digital marketing and data-driven decision-making
  • Leadership and team management skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with CSL Plasma's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Be prepared to discuss your marketing strategy and approach to performance optimization
  • Demonstrate your ability to lead and collaborate with a team, as well as your comfort with working in a matrix organization

ATS Keywords: Marketing strategy, digital marketing, performance optimization, brand management, team leadership, matrix organization, stakeholder collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and cultural fit. Applicants should be prepared to demonstrate their expertise in digital marketing and data-driven decision-making, as well as their ability to lead and collaborate with a team.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • CRM systems (e.g., Salesforce, Microsoft Dynamics)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and data analysis tools. They will also be comfortable using project management tools to collaborate with their team and stakeholders.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity: Putting patients first in all that we do
  • Integrity: Acting with honesty and transparency
  • Innovation: Embracing change and continuous improvement
  • Teamwork: Collaborating and supporting each other to achieve common goals
  • Accountability: Taking responsibility for our actions and delivering on our commitments

Work Style:

  • Dynamic and fast-paced environment
  • Matrix organization with a focus on collaboration and stakeholder management
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you align with CSL Plasma's mission and values, particularly patient-centricity and innovation?
  • Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and stakeholder management?
  • Do you have a proven track record of leading and developing high-performing teams, and driving strategic initiatives?

ASSUMPTION: The ideal candidate will be strongly aligned with CSL Plasma's mission and values, particularly patient-centricity and innovation. They will also be comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and stakeholder management. Finally, they will have a proven track record of leading and developing high-performing teams, and driving strategic initiatives.

⚠️ Potential Challenges

  • Managing a team remotely and across multiple time zones
  • Balancing the needs of local markets with global brand guidelines
  • Adapting to a dynamic and fast-paced work environment
  • Navigating a matrix organization and collaborating with various stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, and be able to manage a team remotely and across multiple time zones. They will also be able to balance the needs of local markets with global brand guidelines, and navigate a matrix organization effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the European market, with a specific emphasis on Germany and Hungary
  • Compared to similar roles in the pharmaceutical or healthcare industry, this position offers a unique opportunity to drive strategic marketing initiatives on a regional scale
  • Career progression in this role may lead to global marketing leadership positions within the CSL Group

ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives on a regional scale, with the potential for career progression to global marketing leadership positions within the CSL Group. The ideal candidate will have experience in regional marketing and be comfortable working in a matrix organization.

πŸ“ Sample Projects

  • Development and implementation of a comprehensive marketing strategy for CSL Plasma in Europe, focusing on digital channels and brand identity
  • Optimization of marketing performance and return on investment (ROI) through data-driven decision-making and continuous improvement
  • Leadership and mentoring of a high-performing marketing team, with a focus on collaboration and stakeholder management

ASSUMPTION: The ideal candidate will have experience in developing and implementing comprehensive marketing strategies, with a focus on digital channels and data-driven decision-making. They will also have a proven track record of leading and mentoring high-performing teams, and driving strategic initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team structure and how this role fits into the organization?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its marketing initiatives, and how will this role contribute to those metrics?
  • What are the biggest challenges facing the marketing team, and how can this role help to address them?

ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to learn and grow within the role. They will also be comfortable asking questions and seeking clarification on the company's marketing strategy and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the CSL Plasma careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic thinking, digital marketing, and leadership
  • Prepare for your interview by researching CSL Plasma's mission, values, and marketing strategy
  • Be ready to discuss your marketing approach and how you would optimize performance and ROI
  • Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.