πΉ Job Title: Head of Marketing EU
πΉ Company: CSL Plasma
πΉ Location: EMEA, DE, Marburg, CSL Behring
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 26, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (with regular travel)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and a proven track record in leading teams. The ideal candidate will have experience in B2C marketing and be comfortable working in a matrix organization.
β Develop and implement a comprehensive marketing strategy for CSL Plasma in Europe, focusing on digital channels, paid media, CRM, and in-center communication
β Strengthen the brand identity within and outside of plasma centers, and collaborate with central departments to integrate marketing strategies
β Optimize marketing performance by defining and analyzing relevant KPIs, and continuously improving marketing activities
β Build and maintain a high-performing marketing team, and collaborate with internal stakeholders and external agencies to drive strategic initiatives
β Develop and execute national and local marketing strategies to attract new donors and increase donation frequency
β Lead the digital roadmap and CRM strategy, ensuring a consistent user experience across all touchpoints
β Adapt global marketing messages for local markets and oversee the selection, engagement, and management of media agencies
ASSUMPTION: This role requires a strong understanding of data-driven marketing, with a focus on performance optimization and innovation. The ideal candidate will have experience in media planning and campaign development, as well as a solid grasp of user experience and stakeholder collaboration.
Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
Experience: At least 7 years of experience in strategic and operational marketing, with a focus on digital environments
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on digital channels and data-driven strategies. They will be comfortable working in a matrix organization and collaborating with various stakeholders to drive business growth.
Salary Range: β¬80,000 - β¬120,000 per year (based on experience and qualifications)
Benefits:
Working Hours: Full-time, with regular travel required (up to 60% of the time)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the pharmaceutical or healthcare industry. The actual salary may vary depending on the candidate's qualifications and experience.
Industry: CSL Plasma is a leading collector of human plasma, with a mission to ensure that people with rare and serious diseases can live normal, healthy lives. The company is committed to excellence and innovation in everything it does.
Company Size: CSL Plasma is part of the CSL Group, which has over 30,000 employees working in more than 35 countries. The company has a combined heritage of outstanding contribution to medicine and human health with more than 100 years of experience in the development and manufacture of vaccines and plasma protein biotherapies.
Founded: CSL Plasma was founded in 1977 and has since grown to become one of the world's largest collectors of human plasma, with more than 280 plasma collection centers globally.
Company Description:
Company Specialties:
Company Website: CSL Plasma
ASSUMPTION: CSL Plasma is a well-established company with a strong commitment to its mission and values. The company offers a dynamic work environment with opportunities for professional growth and development.
Career Level: This role is a senior management position, reporting directly to the Senior Director of Marketing
Reporting Structure: The Head of Marketing EU will lead a team of marketing professionals and collaborate with internal stakeholders and external agencies
Work Arrangement: This role requires regular travel within Europe (up to 60% of the time)
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development, with the potential for career advancement within the CSL Group. The ideal candidate will be eager to take on new challenges and contribute to the company's mission and values.
Office Type: On-site, with regular travel required
Office Location(s): EMEA, DE, Marburg, CSL Behring
Geographic Context:
Work Schedule: Full-time, with regular travel required (up to 60% of the time)
ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be willing to travel regularly within Europe. They will also be able to thrive in a dynamic and fast-paced work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, digital marketing, performance optimization, brand management, team leadership, matrix organization, stakeholder collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and cultural fit. Applicants should be prepared to demonstrate their expertise in digital marketing and data-driven decision-making, as well as their ability to lead and collaborate with a team.
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and data analysis tools. They will also be comfortable using project management tools to collaborate with their team and stakeholders.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be strongly aligned with CSL Plasma's mission and values, particularly patient-centricity and innovation. They will also be comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and stakeholder management. Finally, they will have a proven track record of leading and developing high-performing teams, and driving strategic initiatives.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, and be able to manage a team remotely and across multiple time zones. They will also be able to balance the needs of local markets with global brand guidelines, and navigate a matrix organization effectively.
ASSUMPTION: This role offers a unique opportunity to drive strategic marketing initiatives on a regional scale, with the potential for career progression to global marketing leadership positions within the CSL Group. The ideal candidate will have experience in regional marketing and be comfortable working in a matrix organization.
ASSUMPTION: The ideal candidate will have experience in developing and implementing comprehensive marketing strategies, with a focus on digital channels and data-driven decision-making. They will also have a proven track record of leading and mentoring high-performing teams, and driving strategic initiatives.
ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to learn and grow within the role. They will also be comfortable asking questions and seeking clarification on the company's marketing strategy and priorities.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.