📌 Core Information
🔹 Job Title: Head of Marketing (Europe)
🔹 Company: Kaizen Gaming
🔹 Location: Athens, Greece
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing marketing strategies across Europe
- Collaborating with local teams to execute marketing campaigns
- Analyzing campaign performance and optimizing effectiveness
- Mentoring and guiding regional marketing teams
- Acting as the brand ambassador for Kaizen Gaming
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of European market dynamics and media landscapes.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies that align with global objectives while addressing local market needs
✅ Collaborating with local marketing managers to create comprehensive marketing plans
✅ Overseeing media planning and buying processes to maximize ROI
✅ Ensuring cohesive messaging and brand identity across all campaigns
✅ Providing regular performance reports and actionable insights to senior leadership
✅ Staying ahead of market trends and competitive dynamics
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience in consumer-facing industries, with a proven track record in regional or multi-country campaign management
Required Skills:
- Expertise in collaborating with and influencing local marketing teams
- Strong understanding of European market dynamics and media landscapes
- Ability to align local strategies with global objectives
- Experience in mentoring and guiding marketing teams
- Fluency in multiple European languages (preferred)
Preferred Skills:
- Experience in the iGaming industry or a related sector
ASSUMPTION: Candidates with experience in the iGaming industry or a related sector may have an advantage in understanding the unique challenges and opportunities of this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €100,000 per year (estimated based on industry standards for a senior marketing role in Greece)
Benefits:
- Competitive salary package and bonus scheme
- Private Health insurance for you and your family
- Monthly allowance for lunch & commuting expenses
- Clear career paths and a developmental 360° feedback framework
- Unlimited access to Udemy and continuous training
Working Hours: Full-time (40 hours/week), with flexibility for remote work (1-2 days/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 1,001-5,000 employees
Founded: 2013 (as a private company)
Company Description:
- Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world
- Operates two brands, Betano & Stoiximan, in 16 countries across three continents
- Employs more than 2,500 people globally, with a focus on technology and people to provide the best online gaming experience
Company Specialties:
- Online Gaming
- Sports Betting
- Casino Games
- GameTech
Company Website: https://www.kaizengaming.com/
ASSUMPTION: Kaizen Gaming's focus on technology and people-driven innovation makes it an attractive employer for marketing professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with flexibility for remote work (1-2 days/week)
Growth Opportunities:
- Potential to expand the role's scope as the company continues to grow and enter new markets
- Opportunities to mentor and develop junior marketing team members
- Career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, as Kaizen Gaming continues to expand its global footprint and strengthen its market position.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of approximately 664,000 people
- Known for its rich history, vibrant culture, and Mediterranean climate
- Offers a high quality of life, with affordable living costs compared to other European capitals
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: Athens provides an attractive work-life balance, with a low cost of living and a vibrant cultural scene, making it an appealing location for international marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and leadership abilities
- Understanding of European market dynamics and media landscapes
- Cultural awareness and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Kaizen Gaming's business and the European gaming market in your application materials
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
ATS Keywords: Marketing Strategy, Campaign Management, Team Collaboration, Media Planning, Performance Analysis, Brand Management, KPI Monitoring, Cultural Awareness, Mentoring, iGaming Knowledge, European Market Dynamics, Fluency in Languages
ASSUMPTION: Kaizen Gaming's recruitment process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for the company's dynamic and growing team.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Kaizen Gaming uses a range of industry-standard tools and technologies to support its marketing efforts and facilitate collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Press Play on Potential
- Tech the Ride
- Pick oneteam
- Level up
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with diverse teams across multiple countries and time zones?
- Do you have a proven track record of driving results through strategic marketing initiatives?
ASSUMPTION: Kaizen Gaming values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines across different markets
- Navigating cultural nuances and language barriers in a regional role
- Balancing global objectives with local market needs and preferences
- Keeping up with the fast-paced and evolving gaming industry
ASSUMPTION: This role presents unique challenges and opportunities for marketing professionals seeking to make a significant impact in a dynamic and growing industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of European market dynamics and media landscapes
- Candidates with experience in the iGaming industry or a related sector may find this role particularly appealing, as it offers the opportunity to leverage their industry-specific knowledge and expertise
- This role offers significant growth potential, as Kaizen Gaming continues to expand its global footprint and strengthen its market position
ASSUMPTION: This role is well-suited for marketing professionals with a strong strategic mindset, a deep understanding of European market dynamics, and a proven track record of driving results through innovative and effective marketing campaigns.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product or service
- Conducting market research and analysis to identify trends and opportunities in the European gaming market
- Collaborating with local marketing teams to optimize campaign performance and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role, which requires a strong understanding of European market dynamics and a proven ability to drive results through effective marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and global expansion plans?
- What are the key priorities for this role in the first 90 days?
- How does Kaizen Gaming support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the European gaming market, and how can this role help address them?
- How does Kaizen Gaming foster a culture of collaboration and innovation within its marketing department?
ASSUMPTION: These interview questions are designed to assess the company's strategic vision, marketing priorities, and commitment to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
