📌 Core Information
🔹 Job Title: Head of Marketing Experimentation
🔹 Company: Spreetail
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning and operating advanced experimentation engines, roadmaps, and methodologies for advertising and content.
- Driving critical learnings and solving practical causal challenges at scale.
- Working with a talented team of executives and experts.
- Reporting directly to the Chief Marketing Officer.
- Bringing diverse perspectives, ideas, and skill sets to make Spreetail even better for customers.
ASSUMPTION: This role requires a high level of expertise in marketing experimentation and a strong background in driving learning roadmaps and delivering causal learning runs.
📋 Key Responsibilities
✅ Own and operate advanced experimentation engines, roadmaps, and methodologies for advertising and content.
✅ Run MDEs (Minimum Detectable Effect) and pre/post-test analyses.
✅ Deliver 100%+ gains on primary KPIs and operationalize learnings in org-wide rollouts.
✅ Manage up and communicate to focus learning roadmap on what's best for the company.
✅ Design experiments that test one data model or technology vs another.
✅ Break down major initiatives and insights needs into smaller components and tasks.
ASSUMPTION: The role requires a strong focus on data-driven decision making and a deep understanding of experimentation designs and measurement capabilities.
🎯 Required Qualifications
Education: Bachelor's degree in Statistics, Machine Learning, or a related quantitative field (or equivalent experience).
Experience: 5-10 years of experience in building and deploying end-to-end experimentation programs at scale.
Required Skills:
- Advanced understanding of experimentation designs and measurement capabilities.
- Hands-on experience building and deploying end-to-end experimentation programs at scale.
- Excellent communication abilities.
- Excellent project management capabilities.
- Intermediate SQL extract (SELECT statements) skills.
Preferred Skills:
- Experience in content, pricing, advertising, and/or ecommerce experimentation at scale.
- Degree in Statistics, Machine Learning, or a related quantitative field.
ASSUMPTION: The ideal candidate will have a proven track record of driving successful learnings and operationalizing them in org-wide rollouts.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year. Spreetail's compensation reflects the cost of labor across several US geographic markets and may vary depending on job-related knowledge, skills, and experience.
Benefits:
- Generous vacation policy.
- Paid time-off for wedding week and parental leave.
- Health & wellness programs, including affordable medical, dental, and vision plans, telehealth, and on-demand mental health resources.
- Paid time off for community service.
Working Hours: Full-time, with flexible work arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Spreetail operates in the retail industry, focusing on ecommerce growth and acceleration for brands.
Company Size: Spreetail has 1,001-5,000 employees, making it a mid-sized to large company.
Founded: Spreetail was founded in 2006 and is headquartered in Lincoln, NE, with additional locations across the US and internationally.
Company Description:
- Spreetail buys, sells, ships, and grows products for top brands on major marketplaces like Amazon, Walmart, Target, and Home Depot.
- The company leverages cutting-edge marketing and advertising strategies to boost sales and offers next-day shipping to 80% of the US population.
- Spreetail anticipates market shifts and adapts with agility to ensure brands stay ahead of the curve.
Company Specialties:
- Buyer/Merchandiser
- Customer Service
- Supply Chain Management
- SEO Marketing
- Amazon
- Marketplace Merchandising
- E-Commerce Listing Management
- E-Commerce Listing Optimization
- Next-Day Order Fulfillment
- Inventory Planning
- Brand Control
- Content Management
- Marketplace Retailer
- E-commerce Growth Coaching
Company Website: www.spreetail.com
ASSUMPTION: Spreetail's focus on ecommerce growth and acceleration for brands makes it an attractive opportunity for marketing professionals looking to make an impact in the retail industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and leadership in marketing experimentation.
Reporting Structure: The Head of Marketing Experimentation reports directly to the Chief Marketing Officer.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Spreetail's offices.
Growth Opportunities:
- Potential to make a significant impact on Spreetail's ecommerce growth and acceleration efforts.
- Opportunity to work with a talented team of executives and experts, including those who have run advanced experimentation at Amazon, Microsoft, and startups.
- Chance to learn from the best and grow both personally and professionally.
ASSUMPTION: The Head of Marketing Experimentation role offers a unique opportunity for growth and learning in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Spreetail offers remote-friendly work arrangements, with the option to work from home or in one of their offices.
Office Location(s): Spreetail has offices in Lincoln, NE; Austin, TX; Omaha, NE; Greenwood, IN; Las Vegas, NV; Nanticoke, PA; Hutchins, TX; Tacoma, WA; and Leighton Buzzard, UK.
Geographic Context:
- Spreetail's remote-friendly work arrangements allow employees to live and work anywhere in the US or internationally.
- The company offers "Work Your Way" roles in several US states, providing flexibility for employees to work remotely.
- Spreetail's offices are located in various regions across the US and internationally, offering opportunities for employees to work in different environments.
Work Schedule: Full-time, with flexible work arrangements.
ASSUMPTION: Spreetail's remote-friendly work arrangements and flexible work schedules provide employees with the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's career portal.
- Phone or video screening with the hiring manager or a member of the HR team.
- Technical assessment or case study to evaluate the candidate's skills and knowledge in marketing experimentation.
- Final interview with the Chief Marketing Officer and other key stakeholders.
- Background check and offer extension.
Key Assessment Areas:
- Expertise in marketing experimentation and data analysis.
- Ability to communicate complex ideas and findings effectively.
- Project management skills and the ability to manage up and prioritize tasks.
- Cultural fit and alignment with Spreetail's values and mission.
Application Tips:
- Highlight relevant experience and achievements in marketing experimentation and data analysis.
- Tailor your resume and cover letter to emphasize your fit for the role and Spreetail's mission.
- Prepare for the technical assessment or case study by reviewing relevant marketing experimentation concepts and tools.
- Research Spreetail's company culture and values to demonstrate your cultural fit during the interview process.
ATS Keywords: A/B/n testing, experimentation design, causal learning, data analysis, project management, communication, SQL, marketing experimentation, learning roadmap, MDE, pre/post-test analysis
ASSUMPTION: Spreetail's interview and application process is designed to evaluate candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SQL (intermediate extract skills required)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Experiment design and management tools (e.g., Optimizely, Adobe Target, Google Optimize)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
ASSUMPTION: The ideal candidate will have experience with relevant marketing experimentation tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Spreetail prioritizes the needs and preferences of its customers above all else.
- Data-driven: The company uses data to inform decision-making and drive continuous improvement.
- Agile: Spreetail embraces change and adapts quickly to market shifts and opportunities.
- Collaborative: The company fosters a culture of teamwork and collaboration to achieve its goals.
Work Style:
- Fast-paced: Spreetail operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive.
- Data-driven: The company values data-driven decision-making and uses data to inform its strategies and tactics.
- Collaborative: Spreetail encourages teamwork and cross-functional collaboration to achieve its goals.
- Customer-focused: The company prioritizes the needs and preferences of its customers above all else.
Self-Assessment Questions:
- How do you prioritize and manage multiple experiments and learning roadmaps simultaneously?
- Can you provide an example of a time when you had to manage up and communicate complex findings to non-technical stakeholders?
- How do you approach learning and growth in a fast-paced and dynamic environment?
ASSUMPTION: Spreetail's cultural values and work style require candidates to be adaptable, data-driven, collaborative, and customer-focused to succeed in the role.
⚠️ Potential Challenges
- Managing multiple experiments and learning roadmaps simultaneously may require strong project management skills and the ability to prioritize effectively.
- Communicating complex findings to non-technical stakeholders may present challenges, requiring excellent communication skills and the ability to translate technical concepts into understandable terms.
- Working in a fast-paced and dynamic environment may require adaptability and the ability to learn and grow quickly.
- Spreetail's remote-friendly work arrangements may present challenges in maintaining work-life balance and staying connected with the team.
ASSUMPTION: The Head of Marketing Experimentation role presents unique challenges that require strong project management skills, excellent communication abilities, adaptability, and the ability to maintain work-life balance in a remote-friendly work environment.
📈 Similar Roles Comparison
- Unlike other marketing experimentation roles, the Head of Marketing Experimentation at Spreetail requires a high degree of expertise and leadership in driving learning roadmaps and delivering causal learning runs at scale.
- Spreetail's focus on ecommerce growth and acceleration for brands sets it apart from other companies in the retail industry, offering unique opportunities for marketing professionals looking to make an impact.
- Career paths in marketing experimentation can vary depending on the company's size, industry, and specific needs. At Spreetail, the Head of Marketing Experimentation role offers a unique opportunity for growth and learning in a dynamic and fast-paced environment.
ASSUMPTION: The Head of Marketing Experimentation role at Spreetail is unique and offers a distinct set of challenges, opportunities, and career growth potential compared to similar roles in the industry.
📝 Sample Projects
- Designing and executing a comprehensive experimentation roadmap to optimize advertising spend and improve ROI for a major brand on Amazon.
- Conducting a large-scale A/B/n test to evaluate the impact of different pricing strategies on sales and customer satisfaction for a portfolio of products.
- Developing and implementing a content optimization strategy to improve organic search rankings and drive traffic to a brand's website.
ASSUMPTION: The Head of Marketing Experimentation role at Spreetail offers a wide range of projects and initiatives, requiring a diverse set of skills and expertise in marketing experimentation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Spreetail support the professional development and growth of its employees?
- What are the key priorities for the Head of Marketing Experimentation in the first 90 days?
- How does Spreetail measure the success of its marketing experimentation initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Spreetail careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing experimentation and data analysis.
- Prepare for the technical assessment or case study by reviewing relevant marketing experimentation concepts and tools.
- Research Spreetail's company culture and values to demonstrate your cultural fit during the interview process.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
