📌 Core Information
🔹 Job Title: Head of Marketing, Eyecare
🔹 Company: Viatris
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing strategic vision and executing marketing strategies for Tyrvaya and Ryzumvi
- Leading a professional and consumer marketing team
- Collaborating with internal stakeholders and external partners
- Managing marketing budgets and ensuring on-time delivery of initiatives
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive successful product launches and lifecycle management.
📋 Key Responsibilities
✅ Developing and executing life cycle and launch plans for prescription pharmaceutical brands
✅ Building relationships and professional advocacy among ophthalmologists and optometrists
✅ Managing marketing budgets and ensuring on-time delivery of initiatives
✅ Collaborating with field sales, market access, and other commercial stakeholders
✅ Leading a skilled professional and consumer marketing team
✅ Developing strategy, concept, messaging, and media plans for promotional campaigns
✅ Measuring impact, reporting results, and adjusting plans accordingly
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree (MBA preferred)
Experience: 12-15 years in pharmaceutical marketing, with experience in sales, professional and consumer marketing, or related fields. Eye care marketing experience preferred.
Required Skills:
- Proven success in developing and executing life cycle and launch plans
- Experience with sales and marketing in the ophthalmic pharmaceutical space
- Ability to build relationships with healthcare professionals and stakeholders
- Strong analytical, creative, and critical thinking skills
- Clear communication skills, both verbal and written
- Strong interpersonal and financial/budgetary/forecasting acumen
Preferred Skills:
- Experience with effective strategies in digital, multi-channel marketing, loyalty programs, and DTC campaigns
- Knowledge of pharmaceutical regulatory guidelines, compliance, and promotional policies
ASSUMPTION: Candidates with a strong background in pharmaceutical marketing, experience in the eye care space, and proven success in launching products will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $280,000 - $350,000 (USD) per year
Benefits:
- Competitive salaries and benefits
- Inclusive environment where you can use your experiences, perspectives, and skills to help make an impact on the lives of others
Working Hours: Full-time, with the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Viatris is a global healthcare company empowering people worldwide to live healthier at every stage of life.
- The company offers a wide range of products and services, including prescription pharmaceuticals, over-the-counter medicines, and medical devices.
- Viatris is committed to improving patient health and access to medicines through innovation, sustainability, and partnerships.
Company Specialties:
- Pharmaceutical Manufacturing
- Marketing and Sales
- Research and Development
Company Website: Viatris Connect
ASSUMPTION: Viatris is a large, global pharmaceutical company with a diverse product portfolio and a strong commitment to improving patient health and access to medicines.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the Commercial Leadership Team (CLT) and oversees a professional and consumer marketing team.
Work Arrangement: Remote OK, with the ability to travel up to 30% of the time.
Growth Opportunities:
- Potential career progression within the marketing department or broader commercial organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop leadership and strategic planning skills
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in pharmaceutical marketing and leadership.
🌍 Location & Work Environment
Office Type: Remote (with the ability to travel up to 30% of the time)
Office Location(s): United States
Geographic Context:
- The United States has a large and diverse healthcare market, with a significant focus on eye care products and services.
- The remote work arrangement allows for flexibility and work-life balance, while also enabling collaboration with team members and stakeholders across the country.
- The ability to travel up to 30% of the time may require occasional overnight stays and attendance at industry events or meetings.
Work Schedule: Full-time, with the ability to work remotely
ASSUMPTION: The remote work arrangement and occasional travel requirements provide a flexible and dynamic work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager or a member of the commercial leadership team
- Second-round interview with additional stakeholders, potentially including team members or other leaders within the organization
- Final interview with the senior leadership team or the head of the commercial organization
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in pharmaceutical marketing, eye care, and product launches.
- Prepare examples of your past successes in developing and executing life cycle and launch plans, as well as your experience with marketing strategies and tactics.
- Be ready to discuss your ability to build relationships with healthcare professionals and stakeholders, as well as your understanding of the eye care market and competitive landscape.
ATS Keywords: Pharmaceutical Marketing, Eye Care, Product Launch, Life Cycle Management, Marketing Strategy, Team Leadership, Cross-Functional Collaboration, Stakeholder Management, Analytical Skills, Strategic Thinking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the eye care market and competitive landscape.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the organization's existing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Innovation
- Collaboration
- Integrity
- Sustainability
Work Style:
- Strategic and forward-thinking
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to improving patient health and access to medicines
Self-Assessment Questions:
- How do you align with Viatris' patient-centric approach to healthcare?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data analysis and interpretation to inform strategic decision-making?
ASSUMPTION: Candidates who demonstrate a strong fit with Viatris' company values and work style will be well-suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing the demands of multiple stakeholders, including internal teams, external partners, and healthcare professionals
- Adapting to the dynamic and evolving healthcare market, including changes in regulatory requirements and competitive landscape
- Meeting aggressive timelines and budgets for product launches and life cycle management initiatives
ASSUMPTION: The right candidate will be able to navigate these challenges effectively, leveraging their leadership, strategic thinking, and cross-functional collaboration skills.
📈 Similar Roles Comparison
- This role is similar to other Head of Marketing positions within the pharmaceutical industry, but with a specific focus on eye care products and the unique needs of the eye care market.
- Compared to other marketing roles, this position requires a higher level of strategic thinking, leadership, and cross-functional collaboration, as well as a deep understanding of the eye care market and competitive landscape.
- Career progression opportunities may include advancing to a senior leadership role within the marketing department or broader commercial organization.
ASSUMPTION: Candidates with experience in similar roles within the pharmaceutical industry, particularly those with a focus on eye care products, will be well-suited for this position.
📝 Sample Projects
- Developing and executing a launch plan for a new eye care product, including market research, competitive analysis, and the creation of a comprehensive marketing strategy
- Managing a team to create and implement a multi-channel marketing campaign to raise awareness and drive adoption of an existing eye care product
- Collaborating with cross-functional teams to develop and launch a patient support program for individuals with a specific eye condition
ASSUMPTION: These sample projects provide a sense of the types of initiatives the successful candidate may be expected to lead and contribute to within this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for Tyrvaya and Ryzumvi, and how this role will contribute to their evolution?
- How does Viatris support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Viatris successfully collaborated with external partners to achieve a common goal?
- How does Viatris approach innovation and staying ahead of the competition in the eye care market?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These questions are designed to provide insight into the specific needs and expectations of the role, as well as the company's culture and approach to marketing and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in pharmaceutical marketing, eye care, and product launches
- Prepare examples of your past successes in developing and executing life cycle and launch plans, as well as your experience with marketing strategies and tactics
- Be ready to discuss your ability to build relationships with healthcare professionals and stakeholders, as well as your understanding of the eye care market and competitive landscape
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
