Head of Marketing (f/m/d)

📌 Core Information

🔹 Job Title: Head of Marketing (f/m/d)

🔹 Company: Miss Moneypenny Technologies GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing an integrated marketing strategy
• Overseeing brand management and product marketing
• Driving demand generation and content marketing efforts
• Leading and mentoring a high-performing marketing team

ASSUMPTION: This role requires a strategic mindset with a balance of both strategic and tactical execution skills.

📋 Key Responsibilities

✅ Develop and execute comprehensive marketing strategies to drive awareness, adoption, and revenue growth

✅ Oversee brand identity, messaging, and positioning across all channels

✅ Collaborate with cross-functional teams to develop compelling product positioning and go-to-market strategies

✅ Drive lead generation and nurturing initiatives through various channels

✅ Create and distribute high-quality, relevant content to engage target audiences

✅ Optimise digital marketing efforts and manage marketing technology stack

✅ Build, lead, and mentor a high-performing marketing team

✅ Manage marketing budget and track performance metrics

ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM software, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: Minimum of 7 years of experience in brand and performance marketing roles, with at least 3 years in a managerial position

Required Skills:

• Proficient in marketing automation tools and CRM software
• Deep understanding of digital marketing strategies, channels, tactics, and best practices
• Excellent written and verbal communication skills in English and/or German

Preferred Skills:

• Experience operating globally, with specific expertise in the European and US markets
• Understanding of the Insurance sector
• Experience in launching global products

ASSUMPTION: Preferred skills are not deal-breakers, but they would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for the role, experience level, and location. The company has not provided salary information.)

Benefits:

• Flexible working hours and remote work options
• Dynamic and collaborative team environment
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on software, data, and digital wallet technology

Company Size: 11-50 employees (Small to medium-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company with growth opportunities)

Company Description:

• Enables businesses to use native digital wallet apps (Apple & Google Wallet) for user engagement and interaction
• Offers a SaaS product, Wallet Studio, for digital wallet engagement and automation
• Focuses on transforming digital wallet cards into dynamic, interactive, and valuable communication hubs

Company Specialties:

• Software
• Data
• Insurance
• Communication
• Native Wallet Apps
• SaaS

Company Website: missmp.eu

ASSUMPTION: Miss Moneypenny Technologies is a growing company with a focus on innovation and user-centric solutions.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and the opportunity to shape the company's marketing strategy

Reporting Structure: This role reports directly to the CEO and has oversight of the marketing team

Work Arrangement: Remote OK, with occasional travel within Europe and the US for events and team meetings

Growth Opportunities:

• Potential to grow the marketing team and expand marketing efforts
• Opportunities to shape the company's marketing strategy and brand identity
• Possibility to take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and establish its presence in the market.

🌍 Location & Work Environment

Office Type: Flexible, with a focus on remote work and collaboration

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Germany offers a high quality of life, with strong social benefits and work-life balance
• The company's location in Berlin provides easy access to international markets and talent

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The flexible work environment and remote work options allow for a better work-life balance and the ability to attract top talent from across Europe and beyond.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and positioning
• Leadership and team management skills
• Communication and presentation skills
• Technical proficiency in marketing automation tools and CRM software

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and its products to demonstrate your understanding of their business and market position

ATS Keywords: Marketing strategy, brand management, product marketing, demand generation, content marketing, digital marketing, marketing operations, team leadership, budget management, analytics, communication, leadership, creative thinking, technical proficiency, strategic execution, project management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and technical proficiency in marketing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific marketing automation tools and CRM software used by the company may vary, but the candidate should have experience with similar tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Transparency and open communication

Work Style:

• Dynamic and agile work environment
• Focus on results and performance
• Strong emphasis on collaboration and teamwork
• Flexible and remote work options

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a customer-centric mindset and a strong focus on results?

ASSUMPTION: Miss Moneypenny Technologies values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing strategic planning with tactical execution in a fast-paced environment
• Adapting to a growing and evolving company, with changing priorities and responsibilities
• Occasional travel for events and team meetings

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on digital wallet technology and user engagement
• Compared to traditional marketing roles, this position requires a strong understanding of digital marketing strategies and tools
• Career progression may involve moving into a Chief Marketing Officer (CMO) role or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative industry, with the potential for significant career growth and development.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new product feature
• Conducting market research and analysis to identify new opportunities for user engagement and monetization
• Creating and distributing content marketing materials, such as blog posts, whitepapers, and case studies, to educate and engage target audiences

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, conduct market research, and create engaging content.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the company in the next 12-24 months?
• How does the company support the professional growth and development of its marketing team members?
• What is the company's approach to measuring and optimizing marketing performance and ROI?
• How does the company collaborate with its partners and customers to drive innovation and user engagement?
• What is the company's long-term vision for its digital wallet technology and user engagement strategies?

ASSUMPTION: These questions will help the candidate better understand the company's marketing strategy, culture, and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Research the company and its products to demonstrate your understanding of their business and market position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.