📌 Core Information
🔹 Job Title: Head of Marketing f’real
🔹 Company: Rich Products Corporation
🔹 Location: Andover, Hampshire, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing the f’real brand and communications strategy across the UK & EU
- Building and executing marketing plans to drive cup sales and brand profile
- Managing the marketing budget and working with agencies
- Conducting market research and competitor analysis
- Collaborating with the global headquarters to create a predictive system for store success
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The ideal candidate will have experience in brand management, marketing strategy, and driving sales through marketing efforts.
📋 Key Responsibilities
✅ Accountable for understanding and ensuring compliance to the global brand strategy
✅ Manage all aspects of the brand across UK/EU, including sales and marketing materials
✅ Create and implement an UK/EU brand strategy and plan, as well as an UK/EU communications strategy and plan
✅ Develop and implement cup velocity programmes to drive maximum cup sales
✅ Be the overall owner of insight and data from blenders, turning insights into action to drive performance
✅ Work with the WHQ to create a predictive system to assess store success
✅ Manage the marketing budget and build an external event program to drive brand identity and relevance
✅ Commission all research and manage new product launches
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to prioritize tasks are essential.
🎯 Required Qualifications
Education: Suitable degree qualification
Experience: Minimum of 5 years experience in commercial marketing within FMCG
Required Skills:
- Proven experience in brand management and marketing strategy
- Strong understanding of strategy development and implementation
- Experience managing brand activity through the line
- Familiarity with FMCG industry and capital-intensive go-to-market models
Preferred Skills:
- Marketing technology, marketing analytics, and dashboarding
- Understanding of consumer-centric culture and customer insights
ASSUMPTION: Candidates with a strong background in FMCG marketing and a proven track record of driving brand success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Head of Marketing role with 5-10 years of experience in the FMCG sector)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Work-life balance and flexible working arrangements
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rich Products Corporation is a global leader in the food industry, specializing in frozen foods, including cakes, icings, pizza, and appetizers. They operate in over 100 locations worldwide and have annual sales exceeding $4 billion.
Company Size: With over 10,000 employees, Rich Products Corporation is a large organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 1945 and is headquartered in Buffalo, NY, USA.
Company Description:
- Rich Products Corporation is a family-owned food company dedicated to inspiring possibilities
- They offer a wide range of products used in homes, restaurants, and bakeries around the world
- Their portfolio includes creative solutions to help food industry professionals compete in various sectors
Company Specialties:
- Frozen foods
- Bakery products
- Pizza and appetizers
- Specialty toppings
Company Website: http://www.richs.com
ASSUMPTION: Working for a large, family-owned company like Rich Products Corporation offers a unique blend of stability and growth opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the global headquarters and working closely with regional teams.
Reporting Structure: The Head of Marketing f’real will report to the Global Marketing Director and will have the opportunity to work with cross-functional teams across the UK and EU.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and events.
Growth Opportunities:
- Potential to expand the f’real brand into new markets and regions
- Opportunities to work on strategic projects and initiatives
- Possibility to progress to a more senior role within the global marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the f’real brand and the company's overall success.
🌍 Location & Work Environment
Office Type: The Andover office is a modern, professional environment with state-of-the-art facilities and amenities.
Office Location(s): Andover, Hampshire, United Kingdom
Geographic Context:
- Andover is a market town in Hampshire, located approximately 50 miles northwest of London
- The area offers a mix of urban and rural living, with easy access to both city centers and picturesque countryside
- Andover is well-connected by road and rail, with direct links to London and other major cities
Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend work for events and meetings.
ASSUMPTION: The Andover office provides a dynamic and collaborative work environment, with easy access to major transportation links and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Brand management and strategy development
- Marketing execution and project management
- Budget management and financial acumen
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight your brand management and marketing strategy experience
- Prepare examples of successful marketing campaigns and their impact on sales and brand awareness
- Demonstrate your understanding of the FMCG industry and the f’real brand
- Showcase your ability to work collaboratively and drive results in a team environment
ATS Keywords: Brand Management, Marketing Strategy, FMCG, Cup Sales, Market Research, Competitor Analysis, Budget Management, Event Planning, Agency Management, Product Launch, Consumer Insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Market research and data analysis tools (e.g., Google Analytics, SPSS)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and family-focused
- Inspiring possibilities through innovation and creativity
- Collaborative and team-oriented
- Customer-centric and committed to excellence
Work Style:
- Strategic and forward-thinking
- Results-driven and action-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Rich Products Corporation's family-focused values and culture?
- Can you provide an example of a time when you drove results through strategic marketing efforts?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Rich Products Corporation's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including regional teams and global headquarters
- Adapting to a fast-paced and dynamic work environment
- Balancing the need for strategic thinking with the requirement for hands-on execution
ASSUMPTION: The ideal candidate will be able to thrive in a challenging and fast-paced environment, managing multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the f’real brand and requires a deep understanding of the frozen beverage industry
- This role offers the opportunity to work on a global scale, collaborating with teams across the UK, EU, and the global headquarters in the US
- Career progression in this role could lead to more senior marketing positions within the global organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a marketing strategy to launch a new f’real flavor in the UK market
- Conducting market research to assess consumer preferences and trends in the frozen beverage category
- Managing the marketing budget and allocating resources to maximize brand impact and sales
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Head of Marketing f’real may be responsible for, demonstrating the role's strategic and execution-focused nature.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the f’real brand and how this role fits into that strategy?
- How does the global marketing team collaborate and support one another in achieving shared goals?
- What opportunities exist for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the company has executed in the past, and what made it successful?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your brand management and marketing strategy experience
- Prepare a cover letter explaining your interest in the f’real brand and your relevant marketing experience
- Prepare examples of successful marketing campaigns and their impact on sales and brand awareness
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
