📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Cielo Projects
🔹 Location: Uxbridge, Hillingdon, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing corporate communications strategies
- Enhancing brand positioning and ensuring consistent messaging
- Managing internal and external communications
- Driving brand awareness and protecting the company's reputation
- Leading and mentoring a high-performing communications and brand strategy team
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and proven leadership experience in corporate communications or a related field.
📋 Key Responsibilities
✅ Developing and implementing comprehensive communication strategies that align with business objectives
✅ Leading the creation and execution of a unified brand strategy to enhance the company's presence in the market
✅ Overseeing internal communication efforts to engage employees and foster a positive company culture
✅ Building and maintaining strong relationships with media outlets, industry analysts, and external stakeholders
✅ Guiding the development of key messaging for all external and internal communications
✅ Monitoring the company's reputation and handling communications during times of crisis or public scrutiny
✅ Protecting APCOA brand rights in the marketplace
✅ Acting as the company's brand ambassador and taking responsibility for Event Management across European Trade Fairs
ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and crisis communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master’s degree or professional certifications (e.g., APR, PRSA, etc.) is a plus.
Experience: Extensive experience in corporate communications, brand strategy, or public relations, preferably in a B2C environment. Proven track record of leading communication strategies that drive brand growth and elevate organizational reputation within a PE-backed organization.
Required Skills:
- Strong expertise in brand development, messaging, and positioning across diverse platforms
- Excellent verbal, written, and presentation skills
- Proficiency in managing media relations, press releases, and crisis communication strategies
- Ability to lead cross-functional teams and influence decision-makers to align with communication goals
- Experience of Event Management (preferably pan-European)
Preferred Skills:
- Creativity and innovation in developing impactful communication strategies
- High emotional intelligence and the ability to handle sensitive communications with tact and discretion
ASSUMPTION: Candidates should have a proven track record in corporate communications, brand strategy, or public relations, with a strong focus on brand growth and reputation management.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Estimated based on industry standards for a Head of Marketing role with 10+ years of experience in the UK)
Benefits:
- Competitive salary and benefits package
- Opportunity to shape and influence the brand strategy of Europe's leading parking & mobility solutions provider
- Work in a dynamic, fast-paced environment with a focus on innovation and growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for event management and crisis communication needs
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role with the given experience level and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Parking and mobility services, with a focus on smart city solutions and urban mobility
Company Size: Large (1,001-5,000 employees), with a global presence in 12 countries and over 12,000 locations
Founded: 1962, with a newly formed Group HQ in West London
Company Description:
- APCOA is Europe's largest parking and mobility services provider, with a presence in 12 countries and over 12,000 locations
- The company is transforming from a collection of high-performing local business units into a truly enterprise-led, future-fit organization
- APCOA is entering a bold new chapter, focusing on speed, scale, and simplification
Company Specialties:
- Parking management
- Mobility services
- Smart city solutions
- Urban mobility
Company Website: https://www.apcoa.com/
ASSUMPTION: APCOA is a well-established company in the parking and mobility services industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Group CEO
Reporting Structure: This role will lead and mentor the communications and brand strategy team, with potential for further team expansion
Work Arrangement: Full-time, on-site role with flexibility for event management and crisis communication needs
Growth Opportunities:
- Potential for team expansion and further leadership responsibilities
- Opportunity to shape and influence the company's brand strategy during a critical period of growth and transformation
- Possibility for career progression within the company's global organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's brand and reputation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in West London
Office Location(s): Uxbridge, Hillingdon, United Kingdom
Geographic Context:
- Uxbridge is a town in west London, located approximately 20 miles from the city center
- The area offers a mix of urban and suburban environments, with easy access to major transportation links
- Uxbridge is home to several multinational corporations and is considered a hub for business and commerce
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for event management and crisis communication needs
ASSUMPTION: The work environment is modern, collaborative, and dynamic, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the Group CEO and other senior stakeholders
- Final round interviews with the Group CEO and other senior stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and communication skills
- Brand development and positioning expertise
- Leadership and team management capabilities
- Crisis communication and media relations experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in corporate communications, brand strategy, or public relations
- Demonstrate your understanding of the parking and mobility services industry and APCOA's unique position within it
- Prepare examples of your past successes in developing and implementing communication strategies that drive brand growth and elevate organizational reputation
ATS Keywords: Corporate Communications, Brand Strategy, Public Relations, Media Management, Crisis Communication, Content Creation, Reputation Management, Leadership, Team Development, Event Management, Cross-Functional Team Leadership
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, communication skills, and leadership capabilities, with a focus on their relevant experience in corporate communications, brand strategy, or public relations.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The required tools and technologies for this role are standard for corporate communications and marketing professionals.
👔 Cultural Fit Considerations
Company Values:
- Innovation: APCOA values creativity, continuous improvement, and a forward-thinking approach to parking and mobility services
- Collaboration: APCOA fosters a collaborative work environment, with a strong focus on teamwork and cross-functional cooperation
- Integrity: APCOA is committed to acting with honesty, transparency, and ethical behavior in all aspects of its business
Work Style:
- Dynamic and fast-paced: APCOA operates in a rapidly evolving industry, with a strong focus on innovation and growth
- Collaborative: APCOA values teamwork and cross-functional cooperation, with a strong emphasis on open communication and knowledge sharing
- Results-driven: APCOA is committed to delivering high-quality, customer-focused solutions that drive business growth and success
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing communication strategies that drive brand growth and elevate organizational reputation?
- Are you comfortable working in a dynamic, fast-paced environment with a strong focus on innovation and growth?
- Do you have strong leadership and team management capabilities, with the ability to mentor and develop high-performing communications and brand strategy teams?
ASSUMPTION: APCOA values candidates who are innovative, collaborative, and results-driven, with a strong commitment to integrity and ethical behavior.
⚠️ Potential Challenges
- Managing communications during times of crisis or public scrutiny
- Balancing the needs of multiple stakeholders, including employees, customers, investors, and external partners
- Adapting to a rapidly evolving industry and regulatory landscape
- Protecting and growing the APCOA brand in a competitive market
ASSUMPTION: This role presents unique challenges and opportunities for candidates with strong leadership, communication, and strategic thinking skills.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a stronger emphasis on corporate communications, crisis management, and brand protection
- APCOA's focus on smart city solutions and urban mobility sets it apart from traditional parking management companies
- Career progression opportunities may vary depending on the company's growth and transformation initiatives
ASSUMPTION: This role offers a unique blend of marketing and corporate communications responsibilities, with a strong focus on brand strategy and reputation management.
📝 Sample Projects
- Developing and implementing a comprehensive communication strategy to support APCOA's transformation into a truly enterprise-led, future-fit organization
- Creating and executing a unified brand strategy to enhance APCOA's presence in the market, ensuring consistency across all touchpoints, from online platforms to customer interactions at parking locations
- Managing APCOA's reputation during a high-profile crisis or public scrutiny, demonstrating strong leadership and communication skills
ASSUMPTION: These sample projects illustrate the strategic, leadership, and crisis communication skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its brand and how this role contributes to its achievement?
- How does the company support the professional development and growth of its marketing and communications team members?
- What are the key priorities for this role in the first 90 days, and how will the company measure success?
- How does the company approach collaboration and knowledge sharing across its global organization?
- What are the most significant challenges facing the parking and mobility services industry, and how does APCOA plan to address them?
ASSUMPTION: These key questions help candidates assess the company's brand strategy, team dynamics, and industry perspective.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in corporate communications, brand strategy, or public relations
- Prepare examples of your past successes in developing and implementing communication strategies that drive brand growth and elevate organizational reputation
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
