Head of Marketing

📌 Core Information

🔹 Job Title: Head of Marketing

🔹 Company: Blaze

🔹 Location: São Paulo, Brazil

🔹 Job Type: Contractor (Remote)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (LATAM)

🚀 Job Overview

Key aspects of this role include:

• Pioneering the iGaming industry with innovative marketing strategies
• Driving brand awareness, user acquisition, and customer retention
• Leading and managing a talented marketing team
• Optimizing campaigns based on performance insights and player behavior

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts in a fast-paced, competitive industry.

📋 Key Responsibilities

✅ Own and execute brand, social, affiliate, and sponsorship strategies

✅ Launch innovative campaigns to drive player acquisition and loyalty

✅ Lead a talented team and manage budgets, timelines, and KPIs

✅ Optimize campaigns based on performance insights and player behavior

ASSUMPTION: This role involves a high level of autonomy and requires strong decision-making skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience as Head of Marketing or in a similar role, preferably within the gaming or technology sectors

Required Skills:

• Strong knowledge and understanding of marketing principles, tools, and analytics
• Experience in developing and executing successful marketing strategies across various channels
• Exceptional leadership and team management skills
• Excellent communication and interpersonal abilities
• A results-oriented mindset with a strong analytical perspective
• Fluency in English; additional languages are a plus

Preferred Skills:

• Experience in the iGaming industry
• Knowledge of LATAM markets

ASSUMPTION: Candidates with experience in the gaming industry or familiarity with LATAM markets may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 15,000 - 25,000 per month, based on industry standards for a Head of Marketing role in São Paulo, Brazil, with 5-10 years of experience.

Benefits:

• Competitive salary and benefits
• Opportunities for professional growth in a fast-paced industry
• The chance to work on high-impact projects with cutting-edge technologies

Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangements

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blaze operates in the competitive and rapidly evolving iGaming industry, focusing on online casino games and entertainment.

Company Size: Blaze is a fast-growing startup with 201-500 employees, offering a dynamic and innovative work environment.

Founded: Blaze was founded in [Year], with a mission to pioneer the iGaming industry with innovative strategies and exceptional player experiences.

Company Description:

• Blaze is a fast-growing entertainment & gaming startup
• Focused on providing innovative and engaging online casino experiences
• Committed to responsible gaming and regulatory compliance

Company Specialties:

• Online casino games
• Innovative marketing strategies
• Player acquisition and retention

Company Website: www.blazecareers.com

ASSUMPTION: Blaze's focus on innovation and compliance makes it an attractive employer for marketing professionals seeking to make an impact in the iGaming industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or a similar executive.

Reporting Structure: The Head of Marketing will oversee a team of marketing professionals, including specialists in brand, social, affiliate, and sponsorship marketing.

Work Arrangement: This role is remote, with a focus on LATAM time zones. Occasional travel may be required for industry events and team meetings.

Growth Opportunities:

• Potential to grow the marketing team and expand marketing efforts across new regions and platforms
• Opportunities to collaborate with cross-functional teams, such as product and customer support
• Career advancement within the company, as Blaze continues to grow and expand

ASSUMPTION: The success of the Head of Marketing in this role will directly impact Blaze's growth and market position, offering significant opportunities for professional development.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location specified

Office Location(s): N/A

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a vibrant and diverse cultural scene
• The city offers a mix of urban and natural environments, with numerous parks and beaches nearby
• São Paulo is a major hub for the iGaming industry in LATAM, with numerous networking and professional development opportunities

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work arrangements

ASSUMPTION: The remote work arrangement for this role may require occasional availability during peak European and North American time zones to collaborate with global teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO or a similar executive to discuss marketing strategies and vision
• Case study or project presentation to demonstrate marketing skills and thought leadership
• Final interview with key stakeholders to discuss team dynamics and expectations

Key Assessment Areas:

• Marketing strategy and innovation
• Leadership and team management skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Blaze's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements in driving brand awareness, user acquisition, and customer retention
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing strategies
• Research Blaze's mission, values, and industry position to prepare thoughtful questions for the interview process

ATS Keywords: Marketing strategies, user acquisition, customer retention, team management, budget management, campaign optimization, leadership, communication, interpersonal skills, analytical skills, iGaming, LATAM, remote work

ASSUMPTION: Blaze's interview process may include assessments of both hard and soft skills, with a strong emphasis on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary based on Blaze's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Blaze values creativity and continuous improvement in all aspects of its business
• Integrity: Blaze is committed to ethical and responsible gaming, with a focus on player protection and regulatory compliance
• Collaboration: Blaze fosters a collaborative work environment, with a strong emphasis on teamwork and cross-functional collaboration

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability
• Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
• Collaborative and inclusive, with a focus on open communication and teamwork

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
• Are you comfortable working remotely and collaborating with global teams across different time zones?
• Do you have a strong analytical mindset and a proven track record of using data to inform decision-making?

ASSUMPTION: Blaze's fast-paced and collaborative work environment may be a good fit for candidates who are comfortable with change, thrive in dynamic environments, and have strong analytical and communication skills.

⚠️ Potential Challenges

• The iGaming industry is highly competitive and rapidly evolving, requiring constant innovation and adaptation
• Blaze is a fast-growing startup, which may present challenges in terms of organizational structure and resource allocation
• The remote work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable working independently or across different time zones
• The LATAM region presents unique cultural and linguistic challenges, which may require additional effort and adaptability from candidates

ASSUMPTION: Candidates who are comfortable with change, have strong communication and adaptability skills, and are familiar with the LATAM region may be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Head of Marketing at Blaze is responsible for pioneering the iGaming industry with innovative strategies and exceptional player experiences
• Blaze's focus on innovation and compliance sets it apart from other iGaming companies, offering candidates the opportunity to make a significant impact in a fast-paced and dynamic environment
• Career paths in the iGaming industry may vary depending on the company's size, growth stage, and market position, offering candidates a range of opportunities for professional development and advancement

ASSUMPTION: Candidates who are interested in the iGaming industry and seeking a fast-paced, dynamic work environment may find the Head of Marketing role at Blaze particularly appealing.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new online casino game in the LATAM region
• Optimizing player acquisition campaigns to improve return on investment (ROI) and reduce customer acquisition costs (CAC)
• Collaborating with cross-functional teams to develop and implement a customer retention strategy, focusing on improving player engagement and lifetime value (LTV)

ASSUMPTION: The specific projects and initiatives in this role may vary based on Blaze's business priorities and market opportunities.

❓ Key Questions to Ask During Interview

• Can you describe the company's vision for growth and expansion in the LATAM region, and how this role will contribute to that vision?
• How does Blaze foster a culture of innovation and continuous improvement, and how does this role support that culture?
• Can you describe the team structure and dynamics, and how this role will collaborate with other departments and functions?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does Blaze support the professional development and growth of its employees, particularly in a remote work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the cultural fit, ultimately leading to a more informed decision about accepting the offer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements in driving brand awareness, user acquisition, and customer retention
• Prepare a case study or project presentation that demonstrates your ability to develop and execute successful marketing strategies
• Research Blaze's mission, values, and industry position to prepare thoughtful questions for the interview process
• Follow up with a thank-you note after the interview, reiterating your interest in the role and expressing your appreciation for the opportunity to discuss the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.