📌 Core Information
🔹 Job Title: Head of Marketing for the Online Marketing Sector
🔹 Company: Ekwa Marketing Inc.
🔹 Location: Ontario, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a 12-month marketing strategy to boost client acquisition
- Overseeing innovative campaigns such as podcast marketing, virtual events, and affiliate programs
- Leading and mentoring a marketing team to foster a collaborative, results-driven culture
- Partnering with partnership managers to create tailored strategies and ensure high satisfaction
- Measuring and optimizing KPIs using analytics tools to track performance and inform decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various marketing channels and tactics.
📋 Key Responsibilities
✅ Craft Bold Strategies: Develop and execute a 12-month marketing strategy to boost client acquisition by leveraging podcasts, online events, referrals/affiliates, partnerships, and emerging methods.
✅ Lead Innovative Campaigns: Oversee podcast marketing, virtual events, and affiliate programs, introducing creative initiatives like AI-powered personalization.
✅ Inspire a Team: Manage and mentor the marketing team professionals, fostering a collaborative, results-driven culture.
✅ Partner with Partnership Managers: Collaborate with partnership managers to create tailored strategies and ensure high satisfaction through measurable outcomes.
✅ Measure and Optimize: Define and improve KPIs and use analytics tools to track performance and inform decisions.
✅ Ensure Compliance: Uphold data privacy laws and ethical standards in all marketing activities.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a versatile and experienced marketing professional.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, communications, or a related field
Experience: 10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role
Required Skills:
- Exceptional communication and conflict resolution abilities
- Proven ability to lead teams and drive strategic marketing initiatives
- Proficiency in marketing analytics and data-driven decision-making
- Expertise in marketing software (e.g., HubSpot, CRM) and Microsoft Office Suite
- High integrity and ability to handle confidential information with discretion
- Highly technical oriented to easily get started with systems and automations
Preferred Skills:
- Experience in the digital marketing industry
- Fluency in multiple languages
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in strategic planning, campaign management, and team leadership.
💰 Compensation & Benefits
Salary Range: Negotiable, depending on experience. Bonus potential available based on performance.
Benefits:
- Work from home full-time
- Help shape and build a growing department
- Freedom to bring your ideas to life
- A chance to work with 450+ clients and make real impact
- A strong team and leadership that believes in investing in talent
- Opportunity to grow your career and take full ownership of a core function
- Support from SEO, web, and content teams is already in place
Working Hours: 40 hours per week, with flexibility for North American business hours
ASSUMPTION: The salary range is negotiable and depends on the candidate's experience and qualifications. The benefits package is designed to attract and retain top talent in the marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in digital marketing for healthcare providers
Company Size: Medium (51-200 employees), offering a supportive team environment and opportunities for growth
Founded: 2008, with over 15 years of experience in the digital marketing industry
Company Description:
- Ekwa Marketing Inc. helps doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies
- The company offers a range of services, including SEO, web design, and content marketing
- Ekwa Marketing Inc. is committed to helping its clients succeed by providing tailored, data-driven marketing solutions
Company Specialties:
- Marketing
- Digital Marketing
- SEO
- Search Engine Optimization
Company Website: http://www.ekwa.com
ASSUMPTION: Ekwa Marketing Inc. is a well-established digital marketing agency with a strong focus on the healthcare industry. The company's size and experience make it an attractive option for marketing professionals seeking a supportive and collaborative work environment.
📊 Role Analysis
Career Level: Senior leadership role, offering the opportunity to shape and grow a marketing department
Reporting Structure: This role reports directly to the CEO and oversees the marketing team
Work Arrangement: Fully remote, with flexibility for North American business hours
Growth Opportunities:
- Potential to grow the marketing department and take on additional responsibilities
- Opportunities to work with a diverse range of clients and industries
- Support from SEO, web, and content teams to collaborate on integrated marketing campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the marketing department and work with a wide range of clients.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- Ontario, Canada, with a time zone of America/Toronto
- Remote work allows for flexibility in location, with a focus on North American business hours
- Ekwa Marketing Inc. is headquartered in Mississauga, Ontario, with a strong presence in the North American market
Work Schedule: 40 hours per week, with flexibility for North American business hours
ASSUMPTION: The fully remote work environment offers flexibility and autonomy, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Leadership and team management
- Data analysis and decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and strategies you've developed and executed
- Be ready to discuss your leadership style and approach to team management
- Demonstrate your ability to think strategically and make data-driven decisions
- Showcase your understanding of the digital marketing industry and Ekwa Marketing Inc.'s unique value proposition
ATS Keywords: Marketing strategy, campaign management, leadership, data analysis, digital marketing, SEO, remote work
ASSUMPTION: The interview process focuses on assessing the candidate's marketing expertise, leadership skills, and cultural fit with Ekwa Marketing Inc.
🛠️ Tools & Technologies
- Marketing software (e.g., HubSpot, CRM)
- Microsoft Office Suite
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency in marketing software, analytics tools, and project management tools to effectively manage marketing campaigns and teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and accountability
- Innovation and creativity
Work Style:
- Results-driven and data-focused
- Collaborative and supportive team environment
- Flexible and adaptable to changing priorities and market conditions
- Strong commitment to work-life balance
Self-Assessment Questions:
- How do you approach developing and executing a 12-month marketing strategy?
- Can you provide an example of a successful marketing campaign you've led, and how you optimized it based on data analysis?
- How do you foster a collaborative, results-driven culture within your team?
ASSUMPTION: Ekwa Marketing Inc. values a customer-centric approach, continuous learning, and collaboration. Candidates should be results-driven, data-focused, and adaptable to thrive in this work environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and engagement
- Keeping up with the latest marketing trends and technologies
- Balancing the demands of multiple clients and projects
- Maintaining work-life balance in a fully remote work environment
ASSUMPTION: These challenges require strong leadership, time management, and communication skills to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the digital marketing industry and the unique needs of healthcare providers
- Ekwa Marketing Inc.'s size and experience make it an attractive option for marketing professionals seeking a supportive and collaborative work environment
- Career path comparison: This role offers significant growth potential, with the opportunity to shape the marketing department and work with a wide range of clients
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing leadership positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new healthcare client, including SEO, content marketing, and social media campaigns
- Launching a successful podcast series to educate and engage healthcare providers on industry trends and best practices
- Managing a team of marketing professionals to execute a large-scale virtual event, with a focus on attendee engagement and lead generation
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and leadership aspects of the Head of Marketing role at Ekwa Marketing Inc.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department, and how can this role address them?
- How does Ekwa Marketing Inc. support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Ekwa Marketing Inc. measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: These questions help candidates better understand the role's responsibilities, the company's culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and strategies you've developed and executed
- Be ready to discuss your leadership style and approach to team management
- Demonstrate your ability to think strategically and make data-driven decisions
- Showcase your understanding of the digital marketing industry and Ekwa Marketing Inc.'s unique value proposition
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
