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Head of Marketing for the Online Marketing Sector - WORK FROM HOME

Ekwa Marketing Inc.
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Marketing for the Online Marketing Sector - WORK FROM HOME

πŸ”Ή Company: Ekwa Marketing Inc.

πŸ”Ή Location: Sri Lanka

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote (Work from Home)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a 12-month marketing strategy to boost client acquisition
  • Overseeing innovative campaigns, including podcast marketing, virtual events, and affiliate programs
  • Managing and mentoring a marketing team to foster a collaborative, results-driven culture
  • Partnering with partnership managers to create tailored strategies and ensure high satisfaction
  • Measuring and optimizing KPIs using analytics tools to track performance and inform decisions

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels.

πŸ“‹ Key Responsibilities

βœ… Craft Bold Strategies: Develop and execute a 12-month marketing strategy to boost client acquisition by leveraging podcasts, online events, referrals/affiliates, partnerships, and emerging methods.

βœ… Lead Innovative Campaigns: Oversee podcast marketing, virtual events, and affiliate programs, introducing creative initiatives like AI-powered personalization.

βœ… Inspire a Team: Manage and mentor the marketing team professionals, fostering a collaborative, results-driven culture.

βœ… Partner with Partnership Managers: Collaborate with partnership managers to create tailored strategies and ensure high satisfaction through measurable outcomes.

βœ… Measure and Optimize: Define and improve KPIs and use analytics tools to track performance and inform decisions.

βœ… Ensure Compliance: Uphold data privacy laws and ethical standards in all marketing activities.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, communications, or a related field

Experience: 10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role

Required Skills:

  • Exceptional communication and conflict resolution abilities
  • Proven ability to lead teams and drive strategic marketing initiatives
  • Proficient in marketing analytics and data-driven decision-making
  • Expertise in marketing software (e.g., HubSpot, CRM) and Microsoft Office Suite
  • High integrity and ability to handle confidential information with discretion
  • Highly technical oriented to easily get started with systems and automations

Preferred Skills:

  • Experience in the digital marketing industry
  • Fluency in multiple languages

ASSUMPTION: Candidates with experience in the digital marketing industry and fluency in multiple languages may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Industry-standard salary range for a Head of Marketing role with 10+ years of experience in Sri Lanka is LKR 1,500,000 - 2,500,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

  • Work from home (WFH) option
  • Enrollment in the EPF/ETF as per Sri Lankan labor law
  • Legitimate work-at-home company adhering to Sri Lankan shop and office act
  • Negotiable remuneration

Working Hours: Full-time (40 hours per week) with flexible hours and autonomy

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services, specifically digital marketing for healthcare professionals

Company Size: 51-200 employees, offering a supportive team environment with opportunities for growth

Founded: 2008, with over 15 years of experience in the digital marketing industry

Company Description:

  • Ekwa Marketing Inc. helps doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies
  • The company specializes in marketing, digital marketing, SEO, and search engine optimization
  • Ekwa Marketing Inc. is a privately held company with headquarters in Mississauga, Ontario, Canada, and operations in Sri Lanka

Company Specialties:

  • Marketing
  • Digital Marketing
  • SEO
  • Search Engine Optimization

Company Website: www.ekwa.com

ASSUMPTION: Ekwa Marketing Inc. is a well-established company with a strong reputation in the digital marketing industry, offering a supportive work environment for employees.

πŸ“Š Role Analysis

Career Level: Senior leadership role, suitable for experienced marketing professionals seeking to advance their careers

Reporting Structure: This role reports directly to the CEO or a senior executive within the company

Work Arrangement: Remote work with flexibility and autonomy, offering a healthy work-life balance

Growth Opportunities:

  • Potential to advance to a C-level role within the company
  • Chance to grow the online marketing department and expand the company's client base
  • Opportunity to mentor and develop junior marketing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office location required

Office Location(s): Sri Lanka

Geographic Context:

  • Sri Lanka offers a tropical climate, rich cultural heritage, and a lower cost of living compared to many Western countries
  • The country has a growing digital marketing industry, with opportunities for professionals to gain experience and advance their careers
  • Sri Lanka's time zone (UTC +5:30) may require some flexibility in working hours to accommodate global team members

Work Schedule: Flexible hours with autonomy, allowing employees to manage their time effectively

ASSUMPTION: Working remotely from Sri Lanka offers a unique blend of cultural richness, affordability, and opportunities for professional growth in the digital marketing industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening to assess communication skills and cultural fit
  • In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
  • Background check and reference verification
  • Job offer and onboarding for successful candidates

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Technical proficiency in marketing software and analytics tools
  • Cultural fit and alignment with the company's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
  • Research the company and its industry to demonstrate your understanding and enthusiasm for the role
  • Be prepared to discuss your approach to marketing strategy, campaign management, and team leadership

ATS Keywords: Marketing strategy, campaign management, team leadership, digital marketing, SEO, affiliate programs, podcast marketing, virtual events, analytics, KPIs, data-driven decision-making, senior leadership, remote work

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being shortlisted for the role.

πŸ› οΈ Tools & Technologies

  • HubSpot CRM
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Social media platforms (e.g., Facebook, LinkedIn, Twitter)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are widely used in the digital marketing industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Continuous learning and improvement
  • Collaboration and teamwork
  • Integrity and ethical standards
  • Innovation and adaptability

Work Style:

  • Results-driven and data-focused
  • Strategic and forward-thinking
  • Adaptable and responsive to change
  • Collaborative and supportive of team members
  • Autonomous and self-motivated

Self-Assessment Questions:

  • How do you align with Ekwa Marketing Inc.'s customer-centric approach, and can you provide an example of a time when you put customers first?
  • Describe a situation where you had to adapt to significant changes in your work environment or strategy. How did you approach this, and what was the outcome?
  • How do you ensure high ethical standards in your marketing activities, and can you share an example of a time when you had to make a difficult ethical decision?

ASSUMPTION: Applicants should carefully consider their alignment with Ekwa Marketing Inc.'s values and work style, and be prepared to provide specific examples that demonstrate their fit for the role.

⚠️ Potential Challenges

  • Managing a remote team with members in different time zones may require flexibility and effective communication skills
  • Keeping up with the latest trends and best practices in digital marketing may demand continuous learning and adaptation
  • Balancing multiple priorities and projects may necessitate strong time management and organizational skills
  • Ensuring compliance with data privacy laws and ethical standards may present legal and ethical challenges

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their interviews and day-to-day work.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing leadership positions in its focus on online marketing channels and innovative tactics
  • In the digital marketing industry, this role requires a higher level of technical proficiency and adaptability to emerging trends
  • Career progression in this role may lead to C-level positions within the company or other digital marketing organizations

ASSUMPTION: Applicants should understand the unique aspects of this role and be prepared to discuss how their skills and experiences align with the specific requirements.

πŸ“ Sample Projects

  • Developing and executing a successful podcast marketing strategy to boost client acquisition for a healthcare practice
  • Managing a virtual event series to engage and educate healthcare professionals, resulting in increased brand awareness and lead generation
  • Implementing an affiliate program that incentivizes healthcare providers to refer new clients, driving significant growth in the company's client base

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific responsibilities of this role.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the online marketing department and how this role contributes to that vision?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
  • How does the company ensure compliance with data privacy laws and ethical standards in its marketing activities?
  • What are the most significant challenges facing the online marketing department, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role and the company's goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for a phone or video screening to assess your communication skills and cultural fit
  • Research the company and its industry to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.