π Core Information
πΉ Job Title: Head of Marketing for the Online Marketing Sector - WORK FROM HOME
πΉ Company: Ekwa Marketing Inc.
πΉ Location: Sri Lanka
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: Remote (Work from Home)
π Job Overview
Key aspects of this role include:
- Developing and executing a 12-month marketing strategy to boost client acquisition
- Overseeing innovative campaigns, including podcast marketing, virtual events, and affiliate programs
- Managing and mentoring a marketing team to foster a collaborative, results-driven culture
- Partnering with partnership managers to create tailored strategies and ensure high satisfaction
- Measuring and optimizing KPIs using analytics tools to track performance and inform decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels.
π Key Responsibilities
β
Craft Bold Strategies: Develop and execute a 12-month marketing strategy to boost client acquisition by leveraging podcasts, online events, referrals/affiliates, partnerships, and emerging methods.
β
Lead Innovative Campaigns: Oversee podcast marketing, virtual events, and affiliate programs, introducing creative initiatives like AI-powered personalization.
β
Inspire a Team: Manage and mentor the marketing team professionals, fostering a collaborative, results-driven culture.
β
Partner with Partnership Managers: Collaborate with partnership managers to create tailored strategies and ensure high satisfaction through measurable outcomes.
β
Measure and Optimize: Define and improve KPIs and use analytics tools to track performance and inform decisions.
β
Ensure Compliance: Uphold data privacy laws and ethical standards in all marketing activities.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
π― Required Qualifications
Education: Bachelorβs degree in marketing, business administration, communications, or a related field
Experience: 10+ years of progressive experience in marketing, with at least 3 years in a senior leadership role
Required Skills:
- Exceptional communication and conflict resolution abilities
- Proven ability to lead teams and drive strategic marketing initiatives
- Proficient in marketing analytics and data-driven decision-making
- Expertise in marketing software (e.g., HubSpot, CRM) and Microsoft Office Suite
- High integrity and ability to handle confidential information with discretion
- Highly technical oriented to easily get started with systems and automations
Preferred Skills:
- Experience in the digital marketing industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the digital marketing industry and fluency in multiple languages may have an advantage in this role.
π° Compensation & Benefits
Salary Range: Industry-standard salary range for a Head of Marketing role with 10+ years of experience in Sri Lanka is LKR 1,500,000 - 2,500,000 per annum. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Work from home (WFH) option
- Enrollment in the EPF/ETF as per Sri Lankan labor law
- Legitimate work-at-home company adhering to Sri Lankan shop and office act
- Negotiable remuneration
Working Hours: Full-time (40 hours per week) with flexible hours and autonomy
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.
π Applicant Insights
π Company Context
Industry: Advertising Services, specifically digital marketing for healthcare professionals
Company Size: 51-200 employees, offering a supportive team environment with opportunities for growth
Founded: 2008, with over 15 years of experience in the digital marketing industry
Company Description:
- Ekwa Marketing Inc. helps doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies
- The company specializes in marketing, digital marketing, SEO, and search engine optimization
- Ekwa Marketing Inc. is a privately held company with headquarters in Mississauga, Ontario, Canada, and operations in Sri Lanka
Company Specialties:
- Marketing
- Digital Marketing
- SEO
- Search Engine Optimization
Company Website: www.ekwa.com
ASSUMPTION: Ekwa Marketing Inc. is a well-established company with a strong reputation in the digital marketing industry, offering a supportive work environment for employees.
π Role Analysis
Career Level: Senior leadership role, suitable for experienced marketing professionals seeking to advance their careers
Reporting Structure: This role reports directly to the CEO or a senior executive within the company
Work Arrangement: Remote work with flexibility and autonomy, offering a healthy work-life balance
Growth Opportunities:
- Potential to advance to a C-level role within the company
- Chance to grow the online marketing department and expand the company's client base
- Opportunity to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
π Location & Work Environment
Office Type: Remote work environment, with no physical office location required
Office Location(s): Sri Lanka
Geographic Context:
- Sri Lanka offers a tropical climate, rich cultural heritage, and a lower cost of living compared to many Western countries
- The country has a growing digital marketing industry, with opportunities for professionals to gain experience and advance their careers
- Sri Lanka's time zone (UTC +5:30) may require some flexibility in working hours to accommodate global team members
Work Schedule: Flexible hours with autonomy, allowing employees to manage their time effectively
ASSUMPTION: Working remotely from Sri Lanka offers a unique blend of cultural richness, affordability, and opportunities for professional growth in the digital marketing industry.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
- Background check and reference verification
- Job offer and onboarding for successful candidates
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in marketing software and analytics tools
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Research the company and its industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your approach to marketing strategy, campaign management, and team leadership
ATS Keywords: Marketing strategy, campaign management, team leadership, digital marketing, SEO, affiliate programs, podcast marketing, virtual events, analytics, KPIs, data-driven decision-making, senior leadership, remote work
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being shortlisted for the role.
π οΈ Tools & Technologies
- HubSpot CRM
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are widely used in the digital marketing industry.
π Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Integrity and ethical standards
- Innovation and adaptability
Work Style:
- Results-driven and data-focused
- Strategic and forward-thinking
- Adaptable and responsive to change
- Collaborative and supportive of team members
- Autonomous and self-motivated
Self-Assessment Questions:
- How do you align with Ekwa Marketing Inc.'s customer-centric approach, and can you provide an example of a time when you put customers first?
- Describe a situation where you had to adapt to significant changes in your work environment or strategy. How did you approach this, and what was the outcome?
- How do you ensure high ethical standards in your marketing activities, and can you share an example of a time when you had to make a difficult ethical decision?
ASSUMPTION: Applicants should carefully consider their alignment with Ekwa Marketing Inc.'s values and work style, and be prepared to provide specific examples that demonstrate their fit for the role.
β οΈ Potential Challenges
- Managing a remote team with members in different time zones may require flexibility and effective communication skills
- Keeping up with the latest trends and best practices in digital marketing may demand continuous learning and adaptation
- Balancing multiple priorities and projects may necessitate strong time management and organizational skills
- Ensuring compliance with data privacy laws and ethical standards may present legal and ethical challenges
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their interviews and day-to-day work.
π Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on online marketing channels and innovative tactics
- In the digital marketing industry, this role requires a higher level of technical proficiency and adaptability to emerging trends
- Career progression in this role may lead to C-level positions within the company or other digital marketing organizations
ASSUMPTION: Applicants should understand the unique aspects of this role and be prepared to discuss how their skills and experiences align with the specific requirements.
π Sample Projects
- Developing and executing a successful podcast marketing strategy to boost client acquisition for a healthcare practice
- Managing a virtual event series to engage and educate healthcare professionals, resulting in increased brand awareness and lead generation
- Implementing an affiliate program that incentivizes healthcare providers to refer new clients, driving significant growth in the company's client base
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they can apply their skills to the specific responsibilities of this role.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the online marketing department and how this role contributes to that vision?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
- How does the company ensure compliance with data privacy laws and ethical standards in its marketing activities?
- What are the most significant challenges facing the online marketing department, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role and the company's goals.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for a phone or video screening to assess your communication skills and cultural fit
- Research the company and its industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.