Head of Marketing (Forex, Partners)

📌 Core Information

🔹 Job Title: Head of Marketing (Forex, Partners)

🔹 Company: FP Markets

🔹 Location: Limassol, Cyprus

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global marketing strategy for affiliate and IB channels
• Collaborating cross-functionally with various teams to drive partner acquisition and engagement
• Analyzing performance metrics to optimize campaign effectiveness and partner profitability
• Providing insights and recommendations to improve overall business performance
• Leading and mentoring a team of marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in partner marketing within the financial services industry.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy for affiliate and IB channels

✅ Collaborate with cross-functional teams to launch performance-based and co-branded campaigns

✅ Support partners with customised marketing tools, training resources, and promotional materials

✅ Track, measure, and analyze partner performance metrics to drive campaign effectiveness and partner profitability

✅ Provide insights and recommendations to improve overall business performance

✅ Lead and mentor a team of marketing professionals

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, multicultural environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus)

Experience: Minimum 5 years of marketing experience, with at least 3 years in affiliate or partner marketing within the Forex, CFD, or fintech industry

Required Skills:

• Strong understanding of affiliate networks, IB models, CPA/CPL programs, and multi-tiered commission structures
• Experience with marketing automation tools, partner tracking platforms, and CRM systems
• Excellent communication, negotiation, and relationship-building skills
• Data-driven mindset with proficiency in performance analysis and ROI reporting

Preferred Skills:

• Experience working in a multi-regulated brokerage environment
• Fluency in additional languages (e.g., Spanish, Mandarin, Arabic)

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving partner acquisition and engagement are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Head of Marketing role in Limassol, Cyprus)

Benefits:

• Medical Insurance
• Pension Fund
• Birthday Gift
• Day Off on Birthday
• Free Company-Provided Parking
• Free Access to Sports and Wellness Facilities
• Training Budget
• Performance-Based Incentive Schemes

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Medium (201-500 employees)

Founded: 2005

Company Description:

• FP Markets is a multi-regulated broker offering traders access to CFD trading on Forex, Indices, Commodities, Stocks, and Cryptocurrencies
• Founded in Australia, FP Markets has expanded globally and is certified as a Great Place to Work®
• The company offers a dynamic work environment with opportunities for growth and learning

Company Specialties:

• Direct Market Access CFDs
• Forex
• Futures CFDs
• Equities
• Education for Traders
• Indices
• Bitcoin
• mt4
• and CFD

Company Website: www.fpmarkets.com

ASSUMPTION: FP Markets is a well-established company with a strong reputation in the financial services industry, offering a supportive work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department
• Opportunities to learn from industry leaders and gain valuable experience in a dynamic business environment
• Chance to contribute to the company's growth and success

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally in a supportive and dynamic work environment.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office with company-provided fruits, breakfasts, and lunches

Office Location(s): Limassol, Cyprus

Geographic Context:

• Limassol is the second-largest city in Cyprus, offering a mix of urban and coastal living
• The city is known for its vibrant nightlife, rich history, and beautiful beaches
• Limassol has a Mediterranean climate with mild winters and hot, dry summers

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: Limassol offers a high quality of life with a mix of urban and coastal living, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Interview with People Function member (30 - 45 min) to assess cultural fit
• Interview with future manager (45 min - 1 hour) to assess job and team fit, and discuss role expectations
• Assessment to evaluate technical skills (if needed)
• Final interview with team members

Key Assessment Areas:

• Cultural fit and alignment with company values
• Technical skills and experience in partner marketing
• Problem-solving and analytical skills
• Communication and leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research FP Markets and the financial services industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Partner Marketing, Affiliate Networks, CPA Programs, CPL Programs, Multi-Tiered Commission Structures, Marketing Automation Tools, CRM Systems, Performance Analysis, ROI Reporting, Communication Skills, Negotiation Skills, Relationship Building, Data-Driven Mindset, Campaign Development, Marketing Strategy, Cross-Functional Collaboration

ASSUMPTION: The interview process at FP Markets is designed to assess both cultural fit and technical skills, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Partner tracking platforms (e.g., HasOffers, CAKE)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Performance analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with the right training and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Client Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven mindset and enjoy analyzing performance metrics?
• Are you results-focused and goal-oriented, with a proven track record of driving partner acquisition and engagement?

ASSUMPTION: FP Markets values a dynamic, collaborative, and data-driven work environment, with a strong focus on results and client satisfaction.

⚠️ Potential Challenges

• Managing a team in a multicultural environment may present unique communication challenges
• Working in a fast-paced, dynamic business environment can be demanding and stressful at times
• The financial services industry is subject to strict regulations, which may require additional compliance efforts
• Limited work-life balance due to the nature of the role and the company's growth phase

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and learning in a supportive and dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on partner marketing within the financial services industry
• Compared to other marketing roles, this position requires a strong understanding of affiliate networks, CPA/CPL programs, and multi-tiered commission structures
• Career progression in this role may lead to more senior marketing positions within the company or related industries

ASSUMPTION: This role offers a unique opportunity for candidates with relevant experience in partner marketing to grow both personally and professionally in a dynamic and supportive work environment.

📝 Sample Projects

• Developing and implementing a global marketing strategy for affiliate and IB channels
• Launching performance-based and co-branded campaigns in coordination with regional teams
• Analyzing partner performance metrics to optimize campaign effectiveness and partner profitability

ASSUMPTION: These sample projects are representative of the key responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the next 1-3 years?
• How does this role fit into the company's overall marketing strategy, and how will my work impact the organization's success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research FP Markets and the financial services industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.