📌 Core Information
🔹 Job Title: Head of Marketing - France
🔹 Company: Diageo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of Diageo's marketing strategy in France
- Managing a team of brand managers to enhance brand relevance and drive sustainable market share growth
- Navigating a complex and highly regulated market (dark market)
- Ensuring alignment with commercial objectives and long-term growth ambitions
- Promoting Diageo's values and integrating them into all marketing actions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the French market and its regulations.
📋 Key Responsibilities
✅ Lead the development and execution of Diageo's marketing strategy in France, ensuring alignment with commercial objectives
✅ Manage a team of brand managers to enhance brand relevance and drive sustainable market share growth
✅ Navigate a complex and highly regulated market (dark market) to promote Diageo's brands responsibly
✅ Ensure the integration of Diageo's values into all marketing actions
✅ Manage marketing budgets, track performance, and optimize ROI
✅ Collaborate with cross-functional teams and external agencies to deliver impactful marketing campaigns
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in strategic marketing, with a strong focus on brand management and P&L management
Required Skills:
- Proven leadership and team management skills
- Strategic planning and execution expertise
- Deep understanding of the French market and its regulations
- Strong analytical skills and data-driven decision-making
- Excellent communication and interpersonal skills
- Fluency in French and English
Preferred Skills:
- Experience in the spirits industry
- Knowledge of Diageo's brands and portfolio
- Familiarity with Diageo's culture and values
ASSUMPTION: Candidates should have a proven track record in strategic marketing, with a strong focus on brand management and P&L management, and a deep understanding of the French market and its regulations.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market standards for similar roles in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Generous vacation policy
- Flexible work arrangements
Working Hours: Full-time (35-40 hours per week), with flexibility for the right candidate
ASSUMPTION: The salary range is estimated based on market standards for similar roles in France. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically focusing on premium drinks, spirits, and beer
Company Size: 10,001+ employees (global), with a significant presence in France
Founded: 1997 (as Diageo; predecessor companies date back to the 18th century)
Company Description:
- Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries
- The company's success is built on the principles and foundations laid by the giants of the industry, such as Arthur Guinness, John Walker, and Elizabeth Cumming
- Diageo's mission is to "celebrate life, every day, everywhere," reflecting its commitment to diversity, inclusion, and sustainability
Company Specialties:
- Premium Drinks
- Marketing
- Innovation
- Supply Chain
- HR
- Sales
- Brand Management
- Premium Wines and Spirits Supplier
- Luxury
- Super premium
- Beer
- Consumer goods
- E-commerce
- Beverages
- Spirits
- FMCG
- Brand owners
Company Website: Diageo.com
ASSUMPTION: Diageo's global presence and extensive portfolio make it an attractive employer for marketing professionals seeking international career growth opportunities.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Directrice Marketing France
Reporting Structure: Head of Marketing - France will lead a team of Senior and Brand Managers, with potential for further team expansion
Work Arrangement: On-site, with potential for hybrid or flexible arrangements for the right candidate
Growth Opportunities:
- Potential progression to regional or global marketing roles within Diageo
- Expansion of the team and increased responsibilities based on performance
- Cross-functional collaboration and exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities for both vertical and horizontal career development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central Paris
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is the capital and most populous city of France, with a diverse and vibrant cultural scene
- The Île-de-France region is home to numerous multinational corporations and offers excellent networking opportunities
- Paris is a global hub for the luxury goods and spirits industries
Work Schedule: Full-time (35-40 hours per week), with flexibility for the right candidate
ASSUMPTION: The central Paris location offers easy access to public transportation, cultural attractions, and a wide range of dining and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site interviews with the hiring manager and other team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Market knowledge and understanding of the French regulatory environment
- Communication and interpersonal skills
- Data analysis and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience and understanding of the French market
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research Diageo's brands, values, and recent marketing campaigns to demonstrate your enthusiasm and preparation
ATS Keywords: Strategic Marketing, Brand Management, P&L Management, Team Leadership, French Market, Regulatory Knowledge, Data Analysis, Communication, Interpersonal Skills
ASSUMPTION: Diageo's application process is designed to assess candidates' strategic thinking, leadership skills, and market knowledge, with a focus on cultural fit and long-term potential.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, as they are used to manage campaigns, track performance, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Celebrate life, every day, everywhere
- Win together
- Partners for life
- Every voice matters
- Never stand still
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you embody Diageo's values in your daily work?
- Can you provide an example of a time when you drove results through collaboration and data-driven decision-making?
- How do you approach continuous learning and personal growth in a dynamic work environment?
ASSUMPTION: Candidates should align with Diageo's values and work style, demonstrating a strong cultural fit and a commitment to continuous learning and growth.
⚠️ Potential Challenges
- Navigating a complex and highly regulated market (dark market)
- Managing a team in a fast-paced and dynamic environment
- Balancing short-term performance targets with long-term strategic goals
- Adapting to changes in consumer behavior and market trends
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of the French market and its regulations.
📈 Similar Roles Comparison
- This role is unique in its focus on the French market and its complex regulatory environment
- Similar roles in other markets may have fewer regulatory constraints and a broader range of marketing channels
- Career progression in Diageo may involve moving to regional or global marketing roles, with increased responsibilities and broader scope
ASSUMPTION: While this role shares similarities with other marketing leadership positions, its focus on the French market and its unique regulatory environment sets it apart.
📝 Sample Projects
- Developing and executing a marketing strategy for a new product launch in the French market
- Reinvigorating an established brand's relevance and appeal to French consumers
- Managing a team to execute a large-scale event or promotional campaign, ensuring compliance with French regulations
ASSUMPTION: These projects require strategic planning, team leadership, and a deep understanding of the French market and its regulations.
❓ Key Questions to Ask During Interview
- How does Diageo support the growth and development of its marketing leaders?
- Can you describe the team structure and dynamics of the marketing department in France?
- How does Diageo approach diversity, equity, and inclusion in its marketing strategies and campaigns?
- What are the key priorities for this role in the first 90 days?
- How does Diageo measure and track the success of its marketing campaigns, and how are these metrics used to inform future strategies?
ASSUMPTION: These questions will help you better understand the role, the team, and Diageo's approach to marketing and career development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience and understanding of the French market
- Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
- Research Diageo's brands, values, and recent marketing campaigns to demonstrate your enthusiasm and preparation
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
