Head of Marketing (Fully Remote Across Europe)

📌 Core Information

🔹 Job Title: Head of Marketing (Fully Remote Across Europe)

🔹 Company: EXUS

🔹 Location: Fully Remote (Europe)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Transforming EXUS's marketing function into a strategic growth engine
• Driving alignment with sales and leading a high-performing marketing team
• Developing and executing global marketing strategies to support 50% YoY ARR growth
• Building a scalable demand generation engine and launching ABM programs
• Elevating EXUS's brand and thought leadership in enterprise collections technology

ASSUMPTION: This role requires a strategic mindset and proven experience in B2B SaaS marketing to drive growth and align marketing efforts with sales and product teams.

📋 Key Responsibilities

✅ Build and optimize a scalable demand generation engine to support 50% YoY ARR growth

✅ Launch account-based marketing (ABM) programs targeting strategic enterprise accounts

✅ Partner with Sales to define and optimize the full funnel (MQL → Revenue)

✅ Own the global marketing strategy, aligning with GTM and company objectives

✅ Develop annual and quarterly marketing plans with clear KPIs

✅ Lead market segmentation, competitive positioning, and pricing input

✅ Elevate EXUS’s brand and thought leadership in enterprise collections technology

✅ Oversee the development of high-quality content and campaigns across channels

✅ Ensure messaging consistency across markets, segments, and teams

✅ Develop and maintain positioning, battle cards, and sales collateral

✅ Lead go-to-market strategies for new product capabilities and verticals

✅ Build a robust customer marketing program: case studies, references, expansion plays

✅ Support Customer Success to improve Net Revenue Retention (NRR) and Earned Growth Rate (EGR)

✅ Drive referral and reputation-led growth to increase pipeline efficiency

✅ Own marketing analytics, reporting, and budget

✅ Optimize campaign performance using A/B testing and analytics

✅ Oversee visual and verbal brand consistency across channels

✅ Improve attribution and ROI tracking using tools like HubSpot

✅ Line manage inbound/outbound/content marketers and external suppliers

✅ Guide the team with clear KPIs across pipeline, influence, and efficiency

✅ Coordinate with sales, product, and customer success teams for full alignment

ASSUMPTION: This role requires a strong understanding of demand generation, ABM, and product marketing, as well as excellent collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in B2B SaaS marketing, with a focus on enterprise sales cycles

Required Skills:

• Proven experience in B2B SaaS marketing
• Deep understanding of demand generation, ABM, and product marketing
• Strong strategic thinking and executional leadership
• Experience leading and scaling marketing teams in high-growth environments
• Excellent collaboration with Sales, Product, and Customer Success
• Familiarity with marketing automation tools

Preferred Skills:

• Experience working with remote, global teams
• Fluency in multiple languages

ASSUMPTION: Given the fully remote nature of this role, experience working with remote teams and global markets is highly desirable.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on industry standards for a Head of Marketing role in Europe)

Benefits:

• Fully remote work setup
• Competitive salary (fixed)
• Inclusive work environment & Well-being Program
• Private health insurance allowance
• Unlimited time off

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Europe, considering the experience level and remote nature of the position. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: EXUS is a global leader in enterprise debt collection software, serving finance and utilities organizations worldwide.

Company Size: EXUS has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: EXUS was founded in 1989, with over three decades of experience in the debt collection software industry.

Company Description:

• EXUS specializes in enterprise SaaS platform for debt collections, used in over 50 countries
• The company combines global insight with local adaptability to empower collections teams worldwide
• EXUS offers a creative, fun, and inspiring working environment that fosters team spirit and promotes the greater good

Company Specialties:

• Banking
• Telecom
• Information Technology
• Software
• Debt Collection Software
• Debt Recovery Software
• Credit Scoring Software
• eBanking
• Collection Software
• Scorecard Development Services

Company Website: http://www.exus.co.uk

ASSUMPTION: EXUS's extensive experience in the debt collection software industry and its global presence provide a stable and innovative work environment for employees.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the CEO or another C-level executive.

Reporting Structure: The Head of Marketing will oversee inbound/outbound/content marketers and external suppliers, with the potential to build and manage a larger marketing team over time.

Work Arrangement: This role is fully remote, with the flexibility to work from anywhere in Europe.

Growth Opportunities:

• As EXUS continues to grow, there will be opportunities for the Head of Marketing to expand their team and take on more responsibilities
• With a successful track record, the candidate may have the opportunity to advance to a C-level position or take on a broader role within the company
• The fully remote nature of the role allows for the potential to work with diverse teams and gain international experience

ASSUMPTION: Given EXUS's growth trajectory and the strategic nature of this role, there are significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully remote work setup, with no physical office required

Office Location(s): N/A (fully remote)

Geographic Context:

• EXUS has a strong presence in Europe, with a global customer base spanning over 50 countries
• The fully remote nature of the role allows for flexibility in working hours and location
• Europe has a diverse range of cultures, time zones, and work environments, providing a rich and dynamic work experience

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The fully remote nature of this role offers candidates the opportunity to work from anywhere in Europe, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the hiring manager or a member of the marketing team
• Final interview with the CEO or another C-level executive

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Collaboration and communication abilities
• Alignment with EXUS's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing, demand generation, ABM, and product marketing
• Prepare examples of your past successes in driving growth, optimizing marketing funnels, and elevating brand awareness
• Demonstrate your understanding of EXUS's business and the debt collection software industry

ATS Keywords: B2B SaaS Marketing, Demand Generation, ABM, Product Marketing, Strategic Thinking, Executional Leadership, Marketing Automation, Enterprise Sales Cycles, Global Marketing Strategy, Pipeline Generation, Customer Advocacy

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, marketing expertise, and leadership skills.

🛠️ Tools & Technologies

• HubSpot
• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: The specific tools and technologies used by EXUS may vary, but the candidate should have experience with marketing automation platforms, CRM systems, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• We are transparent and direct
• We are positive and fun, never cynical or sarcastic
• We are eager to learn and explore
• We put the greater good first
• We are frugal and we do not waste resources
• We are fanatically disciplined, we deliver on our promises

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and comfortable working in a dynamic, remote environment

Self-Assessment Questions:

• Do you align with EXUS's company values, particularly transparency, positivity, and a focus on the greater good?
• Are you comfortable working in a fully remote, asynchronous environment with team members across Europe?
• Do you have a proven track record of driving growth and delivering results in a B2B SaaS marketing role?

ASSUMPTION: EXUS places a strong emphasis on cultural fit, with a focus on transparency, positivity, and a commitment to the greater good. Candidates should assess their alignment with these values and be prepared to demonstrate their fit during the interview process.

⚠️ Potential Challenges

• Managing a remote, global marketing team with diverse time zones and cultural backgrounds
• Balancing strategic planning with day-to-day execution and optimization
• Adapting to the unique demands of the debt collection software industry and enterprise sales cycles
• Ensuring consistent brand messaging and visual identity across multiple markets and channels

ASSUMPTION: The fully remote nature of this role and the global scope of EXUS's business present unique challenges that candidates should be prepared to address during the interview process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation, ABM, and product marketing, with a strategic emphasis on driving growth and aligning with sales and product teams
• The debt collection software industry is unique, with specific challenges and opportunities that candidates should research and understand
• This role offers significant growth potential, with the opportunity to build and manage a larger marketing team over time

ASSUMPTION: Candidates should be prepared to differentiate this role from other marketing positions and demonstrate their understanding of the unique demands and opportunities presented by the debt collection software industry.

📝 Sample Projects

• Developing and executing a global marketing strategy to support 50% YoY ARR growth
• Launching an ABM program targeting strategic enterprise accounts in the financial services and utilities sectors
• Optimizing the full marketing funnel (MQL → Revenue) in collaboration with the sales team

ASSUMPTION: The specific projects and initiatives undertaken by the Head of Marketing will depend on the company's strategic priorities and market conditions at the time of hire.

❓ Key Questions to Ask During Interview

• How does EXUS plan to support the growth and expansion of the marketing team over the next few years?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does EXUS approach collaboration and communication in a fully remote, global work environment?
• What are the most significant challenges facing the debt collection software industry, and how can this role address them?
• How does EXUS support the professional development and growth of its marketing team members?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of EXUS's business, the debt collection software industry, and the unique demands of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through EXUS's careers page
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing, demand generation, ABM, and product marketing
• Prepare examples of your past successes in driving growth, optimizing marketing funnels, and elevating brand awareness
• Demonstrate your understanding of EXUS's business and the debt collection software industry
• Follow up with EXUS one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.